Sprint to the 4G LTE Finish Line

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Sprint’s going to launch a 4G LTE network this summer that’ll initially cover five to six cities.Once Sprint moves some of their 4G LTE to that band however, they’ll be much better able to compete with the likes of AT&T and Verizon, who own spectrum in the 700 MHz band

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Sprint to the 4G LTE Finish Line

  1. 1. Sprint to the 4G LTE Finish LineSprint knows a thing or two about playing catch up. Since Verizon and AT&T are already in the4gLTE mix, it’s only natural that Sprint would have to follow suit. Looks like they’ve beendoing it on the sly and now they’re ready to go big.Dara Kerr of the CNET Blog Network writes:“According to the technology news site TechnoBuffalo, which received the documents, it seemsthat Sprint’s Network Vision campaign has been in progress in Akron, Ohio; Chicago; FortWorth, Texas; Nashville; New York; Rialto, Calif.; and Stockton, Calif., since last year. Thismeans that these markets could possibly be next on the list to get 4G LTE activation.In January, Sprint announced its plans to launch its 4G LTE service in 10 markets bymidsummer, including major cities like Dallas, San Antonio, Houston, and Atlanta.TechnoBuffalo reports that the mobile network also recently said that it “plans to have most ofits 3G markets blanketed with 4G LTE in 2014.”Verizon Wireless and AT&T are both well under way with their own LTE deployments. Verizonannounced last month that it planned to have “at least 400 markets” equipped with 4G LTE bythe end of the year (it currently has about 200 sites around the U.S.) and AT&T already coversall five New York boroughs and a total of 32 markets with 4G LTE.”
  2. 2. This is great news for Sprint subscribers because Sprint is going to have some cool phonescoming up and speed is definitely playing a factor is people’s decisions on which smartphone toget, let alone, which provider they choose. Stefan Constantinescu of INTOMOBILE provides agreat perspective in his article:“Sprint’s going to launch a 4G LTE network this summer that’ll initially cover five to six cities.By the end of the year, Sprint expects to cover over 123 million Americans, and by the end ofnext year they expect that figure to climb to 250 million Americans. To put that number intosome perspective, Verizon covers more than 200 million people right now, as in today, and theyexpect to reach 260 million people by the end this Christmas. AT&T covers less than 75 millionpeople today with 4G LTE, but they say they’ll double that by the close of the year. So is Sprintcatching up to the big boys? Hardly. According to Bob Azzi, Senior Vice President of Sprint’sNetwork, he says: “2014 is the big year.”What happens in 2014? Sprint is going to turn on 4G LTE in the 800 MHz band. That spectrumis currently being used for iDEN, better known as push to talk. Less than 6 million people arecurrently using that network, which means that prime real estate spectrum is being underutilized.Once Sprint moves some of their 4G LTE to that band however, they’ll be much better able tocompete with the likes of AT&T and Verizon, who own spectrum in the 700 MHz band. Sprint’snetwork will use half the amount of spectrum (5 MHz down, 5 MHz up) that AT&T and Verizonuse (both do 10 MHz down, 10 MHz up), but Sprint has half the number of customers, so … lessload equals more speed? We’ll find out.”There’s been a huge debate over the spectrum and what it will mean for companies using it. Ihope Sprint does bring the heat in the speed game, because Verizon is overpriced and AT&T isover-hyped. It’s time Sprint made a comeback.About SeedCornPPC: Seed Corn Advertising is an online Advertising Network based in LosAngeles, California committed to establishing new business development partnerships and togrow your search network and ours.Learn more about SeedCornPPC by visiting us at SearchEngine Pay Per Click, PPC Advertising and Search Marketing Engine
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