13. Sources of Organizational Value Value Physical Capital Financial Capital Human Capital Reputation Capital Unique Knowledge Unique Skills Brand Equity Stakeholder Relationships Plants & Equipment Net Liquid Assets Can account for up to 85% of a firm’s market value!
14. Reputation Capital = MV - BSA Apple: Market value: $58 billion Balance sheet assets: 19.8% Reputational Capital: 80.2% Starbucks: Market value: $27.8 billion Balance sheet assets: 12% Reputational Capital : 88% Tim Hortons: Market value: $6.93 billion Balance sheet assets: 25% Reputational Capital : 75% Shoppers Drug Mart: Market value: $11.48 billion Balance sheet assets: 40% Reputational Capital : 60% Research In Motion: Market value: $55.16 billion Balance sheet assets: 5.5% Reputation Capital: 94.5%
The purpose of this slide is to give them a visual representation of what a “Priority Publics Relationship” Index could look like – the key obviously is to identify those priority publics that have a direct impact on the organization’s overall health and reputation.
The important outcome of this section is to first understand the types of relationships you have with your priority publics (who are they and how engaged are they, how influential are they, and how satisfied are they with your organization). Second you need to measure and track these factors. Third, you need to tie the levels of satisfaction to the behavior and actions of the company (and to some degree, the market sector – what are your competitors doing and what is your industry doing).
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