The intentional innovation process a brief overview

The Intentional Innovation
Process
A Brief Overview

© The Provenance Group - 2011

There are some that believe that innovation
Can only come about through random
acts of creativity.

This is simply not the case!

Innovation can be intentionally
developed in targeted areas
of opportunity.

Introducing…..

The Intentional Innovation Process
Idea Decision
Defining Breaking Evaluation
Generation Making &
the the &
& Implemen-
Opportunity Paradigm Narrowing
Refinement tation

Five Critical Elements to Targeted Innovation


This is not a simple ideation exercise.
It is a…..
Customized
Strategic
Multifaceted
Process
for Creating
Targeted Innovation


Each Step Is Critical to the Process
(1) Defining the Opportunity
The best areas of opportunity are rarely the ones originally anticipated by the
management team. This step looks at multiple strategic levels and can even
require stepping back and rethinking the overall strategies.
(2) Breaking the Paradigm
This is the most difficult step. It is critical for moving members of the team
out of their existing mental models and opening up new ways of seeing
possibilities. We sometimes refer to it as “Seeing Different.”
(3) Idea Generation & Refinement
Different approaches can generate different ideas. It is important that they be
designed to yield the maximum number of high quality ideas.
(4) Refining & Narrowing
Sophisticated tools help the team quickly narrow the list to the best ideas.
(5) Decision Making & Implementation
Project & portfolio management for high potential, higher risk opportunities..


Idea Decision
Defining Breaking Evaluation
Generation Making &
the the &
& Implemen-
Opportunity Paradigm Narrowing
Refinement tation

Multiple tools are
used depending on
the type and scope
Creativity and
Innovation of innovation being
Toolbox pursued.


All business organizations are highly
trained and skilled in convergent thinking.

Structuring Initiating actions
Moving quickly to the end point

Few are skilled at divergent thinking.

Exploring possibilities Creating new opportunities
Stepping out of the box



Divergent Convergent
Thinking Thinking


This process can be used to develop……

New
Business
Models
New Redesigned
Strategies Processes
Major
New
New
Markets
Products
New
Channels
New Areas
of
Excellence

….or any number of other innovations.

The Bottom Line
This process can be used repeatedly and
in any area of strategic importance.
It can be used to create true differentiation
and strategic competitive advantage.
It can be used to move growth “above the
trend line.”
Finally, it can be used to jump-start the move
by any organization toward developing a
truly innovative culture.


THE
P·R·O·V·E·N·A·N·C·E
GROUP

info@provenancegroup.com
www.provenancegroup.com
636-207-0116


The intentional innovation process a brief overview

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The intentional innovation process a brief overview