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Monday, February 25, 13           1
The Problem
                            In 2010, I decided to stop using single-use beverage containers.


                              Single use containers have a value of $11 billion annually
                                              in the United States alone.



                               Corporations, in an effort to reduce their operating costs,
                           have marginalized these containers by lacing them with chemicals,
                                  and making them with the lowest quality materials.
                               They have not taken responsibility for their disposal costs.



                                Consumers only value these containers for a single use.



                          Nobody is willing to take ownership of these containers because they
                                                  are not worth owning.




Monday, February 25, 13                                                                          2
The Solution

                      This is a Personalized                       The design of this vessel
                              Multi-use                               is very specific.
                      Drinking and Storage
                               Vessel.                            It is made for a particular
                                                                          consumer.
                 It is washable, it protects the
                 user’s hands from hot liquids                    Sometimes, it is made by
                      and it is easy to hold.                       the actual consumer.

                 The cover protects the glass                       This Vessel is made to
                       from breakage.                              foster an acute sense of
                                                                          ownership.
                          It can be repaired.                        Ownership imparts
                                                                         responsibility;
                   These vessels have been                        the greater the ownership
                 tested by repeated use over                            the greater the
                         many years.                                     responsibility.




Monday, February 25, 13                                                                         3
Open Source
                                                           Freemasonware

                                                 Mason Jars are open source freeware.
                                  Like other forms of open source, the way they make money is implicit.
                             When John L. Mason patented Mason jars in 1859, he never renewed the patent.
                            Today, anyone can produce and use Mason Jars They are standardized, ubiquitous
                                                             and re-usable.

                                    Made of glass: silicon dioxide, sodium dioxide, and calcium oxide;
                                         some of the most plentiful element in the earth’s crust.
                                      Glass imparts negligible contamination to the food it contains
                                           Properly cared for, glass will last a very long time.

                          The philosophy of the Mason Jar is to allow the end user to control what goes in the jar.
                                       The jar has a standard thread size top and is uniform in size.
                                                A Mason jar is the perfect vehicle for reuse.




Monday, February 25, 13                                                                                               4
The Technology
                              Nylon Line                      Sacred Geometry

                               holds the                      gives the vessel the
                              “in-tension”                         meaning

                          technically superior             provides a link for
                                strength                  spiritual and cultural
                                                             connectedness




Monday, February 25, 13                                                              5
Marketing Plan

                           The use of the
                            vessel is the
                          marketing plan.

                              It attracts
                          attention, which
                                 elicits
                           conversation,
                           which give an
                           opportunity to
                                 share
                              the idea.




Monday, February 25, 13                      6
The Competitors

                          Anyone who      Vs.    Anyone who
                          is making a            is making a
                            reusable,             single use,
                            multi-use               generic
                             drinking              drinking
                          container is           container is
                           my friend              my target.
                            and ally.




Monday, February 25, 13                                         7
About Me
                                      Education:
                               BA in English from UCLA
                          Master of Architecture from SCI-ARC




                               Current work experience:
                           Solid Waste Alternatives Program
                                       volunteer




                               Sailor, Surfer, and Blogger
                           ontocaliforniaonbullit.blogspot.com


                          Moved to Lopez Island from California
                                       in 2010




Monday, February 25, 13                                           8
Future Plans

                                             s
                                        ssel
                                      Ve of
                                                tion
                                          Inten




                          An infusion of Capital will allow me to produce a book and an instructional video
                                                on how to make a Vessel of Intention.

                             Or maybe a documentary film on how an idea changed the way we think.




Monday, February 25, 13                                                                                       9
Seastained-able
                            Seastained is my form of Sustainability
                           It is a life where I am stained by the sea
                                       and the sea stains me.

                          My life in the ocean as a sailor has given
                            me a deep respect for the petroleum
                          products that make my sailing adventures
                          possible, this substance sustains me when I
                                           am at sea.

                              Petroleum has a place on this planet.
                            I am in awe of the products and energy
                                  density that fossil fuels give us.
                          I believe this material should be used with
                                   the utmost care and respect.
                            It is a travesty that the majority of fossil
                            fuels are burned and that plastic bottles
                           and cups that will last many hundreds of
                                                years
                               are thrown away after a single use.




Monday, February 25, 13                                                    10
vesselsofintention.blogspot.com
                           is a blog which chronicles my
                           exploration into the meaning
                           contained in sacred geometry



                          lopezknowlegeshare.org
                          is a school where I have taught
                          classes on how to make a vessel
                                     of intention




Monday, February 25, 13                                     11

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Vessels of Intention

  • 2. The Problem In 2010, I decided to stop using single-use beverage containers. Single use containers have a value of $11 billion annually in the United States alone. Corporations, in an effort to reduce their operating costs, have marginalized these containers by lacing them with chemicals, and making them with the lowest quality materials. They have not taken responsibility for their disposal costs. Consumers only value these containers for a single use. Nobody is willing to take ownership of these containers because they are not worth owning. Monday, February 25, 13 2
  • 3. The Solution This is a Personalized The design of this vessel Multi-use is very specific. Drinking and Storage Vessel. It is made for a particular consumer. It is washable, it protects the user’s hands from hot liquids Sometimes, it is made by and it is easy to hold. the actual consumer. The cover protects the glass This Vessel is made to from breakage. foster an acute sense of ownership. It can be repaired. Ownership imparts responsibility; These vessels have been the greater the ownership tested by repeated use over the greater the many years. responsibility. Monday, February 25, 13 3
  • 4. Open Source Freemasonware Mason Jars are open source freeware. Like other forms of open source, the way they make money is implicit. When John L. Mason patented Mason jars in 1859, he never renewed the patent. Today, anyone can produce and use Mason Jars They are standardized, ubiquitous and re-usable. Made of glass: silicon dioxide, sodium dioxide, and calcium oxide; some of the most plentiful element in the earth’s crust. Glass imparts negligible contamination to the food it contains Properly cared for, glass will last a very long time. The philosophy of the Mason Jar is to allow the end user to control what goes in the jar. The jar has a standard thread size top and is uniform in size. A Mason jar is the perfect vehicle for reuse. Monday, February 25, 13 4
  • 5. The Technology Nylon Line Sacred Geometry holds the gives the vessel the “in-tension” meaning technically superior provides a link for strength spiritual and cultural connectedness Monday, February 25, 13 5
  • 6. Marketing Plan The use of the vessel is the marketing plan. It attracts attention, which elicits conversation, which give an opportunity to share the idea. Monday, February 25, 13 6
  • 7. The Competitors Anyone who Vs. Anyone who is making a is making a reusable, single use, multi-use generic drinking drinking container is container is my friend my target. and ally. Monday, February 25, 13 7
  • 8. About Me Education: BA in English from UCLA Master of Architecture from SCI-ARC Current work experience: Solid Waste Alternatives Program volunteer Sailor, Surfer, and Blogger ontocaliforniaonbullit.blogspot.com Moved to Lopez Island from California in 2010 Monday, February 25, 13 8
  • 9. Future Plans s ssel Ve of tion Inten An infusion of Capital will allow me to produce a book and an instructional video on how to make a Vessel of Intention. Or maybe a documentary film on how an idea changed the way we think. Monday, February 25, 13 9
  • 10. Seastained-able Seastained is my form of Sustainability It is a life where I am stained by the sea and the sea stains me. My life in the ocean as a sailor has given me a deep respect for the petroleum products that make my sailing adventures possible, this substance sustains me when I am at sea. Petroleum has a place on this planet. I am in awe of the products and energy density that fossil fuels give us. I believe this material should be used with the utmost care and respect. It is a travesty that the majority of fossil fuels are burned and that plastic bottles and cups that will last many hundreds of years are thrown away after a single use. Monday, February 25, 13 10
  • 11. vesselsofintention.blogspot.com is a blog which chronicles my exploration into the meaning contained in sacred geometry lopezknowlegeshare.org is a school where I have taught classes on how to make a vessel of intention Monday, February 25, 13 11