MiA coffee is a café owned by Doan Thi Thai Hang, Nguyen Tuan Hung, Nguyen Bang Nhat, Nguyen Ha My, and Vo Son Hai. The café aims to attract young customers and cat lovers through its music, staff uniforms, decorations, and menu. To retain customers, the café plans to establish an online forum for cat lovers, organize offline events like cat birthday parties and contests, and provide accessories for cats.

1. MiA coffee
Doan Thi Thai Hang
Nguyen Tuan Hung
Nguyen Bang Nhat
Nguyen Ha My
Vo Son Hai

2. Outline
I. Introduction about our café.
II. How to attract customers.
III. How to retain customers.
IV.Conclusion.

3. I. Introduction about our café
Name
Logo & slogan
MiA coffee

4. I. Introduction about our café
Name
Logo & slogan
Our customers
The young
Cat lovers
Casual visitors

5. How to attract customers.
Music.
Staffs' uniform.
Decoration.
Menu.
Accessories for cats.

6. How to retain customers.
Establishing the forum for cat lovers.
Creating off-line parties for cat lovers.
Organizing the activities for cats and cat
lovers.
Organizing cat birthday parties.
Holding the contests for cat.

7. Conclusion.
Environmental factor.
Proxemics
Olfactic.

8. Mia coffee’s uniform.

10. Mia coffee

11. Mia café’s outside.

15. Mia café’s 1st floor.

21. Mia café’s 2nd floor.

25. Accessories for cats.