Building A Strong Professional Presence Online

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Recording of the CIOL webinar on 13 October 2009. I've compiled this, along with detailed timing information (see http://www.dillonslattery.com/professional-presence-online), simply to offer an …

Recording of the CIOL webinar on 13 October 2009. I've compiled this, along with detailed timing information (see http://www.dillonslattery.com/professional-presence-online), simply to offer an additional reference to those who attended the original webinar. Feel free to use the tracking bar at the bottom of the slides to skip along to the section that most interests you.

You can also download this to your hard-drive for viewing when you're offline (click Get File on top left of slides).

**Please note that this has several limitations compared to the live event!** It is NOT a video, but a one-way audio recording that I have aligned to the slides. This means that you cannot see the shared desktop space or applications, or hear the voice of the moderator or the questions asked in the question and answer session, for example.

Hope it clarifies what you heard at the live event. Thanks again to everyone for participating.

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Transcript

  • 1. Sarah Dillon sarahdillon.com dillonslattery.com @sarahdillon => #ciol
  • 2. Develop an online presence...
    • ... so people know you exist
  • 3. Strategise!
    • understand the lay of the land
    • start with the end
    • break it down
      • action
    • measure, measure, measure
    • rinse and repeat
  • 4. Understand the lay of the land...
    • ... by evaluating.
  • 5. Start with the end in mind
    • Business goals
    • Objectives
    • Tasks/ steps
  • 6. Start with the end in mind
    • Business goals
    • Objectives
    • Tasks/ steps
  • 7. Break it down...
    • right down...
    • into SPECIFIC ACTIONS
  • 8. Measure, measure, measure
    • What will success look like?
  • 9. Recap
    • understand the lay of the land
    • start with the end
    • break it down
      • action
    • measure, measure, measure
    • rinse and repeat
  • 10. Top tip 1
    • Home base
  • 11. Top Tip 2
    • Active vs Passive profiles
  • 12. Top Tip 3
    • Criteria for “Friends”
  • 13. Top Tip 4
    • Getting up to speed
  • 14. Top Tip 5
    • Keep things easy
  • 15. Top Tip 6
    • Time – or lack of it
  • 16. Top Tip 7
    • Link your real and virtual lives
  • 17. Top Tip 8
    • Safety
  • 18. Questions?
    • Sarah Dillon
    • sarahdillon.com
    • dillonslattery.com
    • @sarahdillon
    • => #ciol
  • 19. Questions
    • Security
    • Time management
    • Privacy / using a photo
    • Visitor tracking
    • Threat from free translations
    • Organisation
    • Networking
  • 20. Questions
    • Personal versus professional profiles
    • Search-engine optimisation (SEO)
    • Managing distractions
    • Client references
    • Online etiquette
    • Participation matrix
    • Socialising versus networking
  • 21. Thank you
    • Thank you to the Chartered Institute of Linguists for the opportunity to speak, and to the webinar participants for their feedback and participation.