eCommerce 101 presented at the Ateneo de Naga University for the MarkProf - Ateneo Naga Roadshow.

1. ecommerce 101

3. eCommerce is the buying and selling
of products or services over electronic
systems such as the internet and other
computer networks

4. In 2011 there are 33.6 million internet
users in the Philippines, 65% of which
are 15-19 years old. The average
Filipino internet user spends 21.5 hours
online per week.

5. Would you buy
something online?

6. In 2012, online shopping
reached PhP8 billion in
sales and over millions of
transactions.
http://www.abs-cbnnews.com/business/02/06/13/online-shopping-clicks-filipinos-p8-b-sales-2012

7. 2.34
13.26
19.63
15.87
10.92
8.45 7.93
6.63
4.55
9.1
1.43
0
2
4
6
8
10
12
14
16
18
20
What Filipinos buy online
SOURCE: 2012 ADMA Digital Marketing Yearbook, Global Web Index Wave 6

8. 12.5
10.1
7.2
6 5.5 5.1
0
4
8
12
16
eBay Sulit Metrodeal Cebu
Pacific
Ensogo Amazon
http://business.inquirer.net/111455/more-filipinos-now-shopping-online
Where Filipinos buy online

9. And these numbers
continue to grow.

12. Want to venture into
ecommerce?

13. Identify your target market
and understand their
digital journey.

14. Who are you
selling to and
what are they doing
online?

15. Determine where your shoppers are
in their digital journey and use the
right tools and platforms to reach them.

16. Security of product/service quality
Speed of transaction
Convenience and security
of payment method
Understand and resolve barriers

17. Understand deeply the
digital shopper

18. CASE STUDY: Yihaodian, China

19. Connect. Engage. Be social.
Create content that sells.

20. Activate
social media
and
publish
content at
the relevant
touch points.

21. Never underestimate the power of a
good website.

22. Secure a sound
back-end
operational
plan
Always set,
manage, meet,
and exceed
expectations.

23. Keep in mind that it’s all about
making things easier.
CASE STUDY VIDEO

24. What’s it in for you?
 Entrepreneur
 Advertising/ digital
marketing side

25. POINTS TO REMEMBER:
 The market is there for ecommerce. You just need to
understand the digital shopper and their digital
journey and use the right digital marketing tools
 Go social
 Never underestimate the power of a good website
 Prepare a sound operational plan
 It’s all about making the shopper’s life easier

26. saraelorama@gmail.com
@saraelorama
saraelorama