eCommerce 101

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eCommerce 101 presented at the Ateneo de Naga University for the MarkProf - Ateneo Naga Roadshow.

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eCommerce 101

  1. 1. ecommerce 101
  2. 2. eCommerce is the buying and selling of products or services over electronic systems such as the internet and other computer networks
  3. 3. In 2011 there are 33.6 million internet users in the Philippines, 65% of which are 15-19 years old. The average Filipino internet user spends 21.5 hours online per week.
  4. 4. Would you buy something online?
  5. 5. In 2012, online shopping reached PhP8 billion in sales and over millions of transactions. http://www.abs-cbnnews.com/business/02/06/13/online-shopping-clicks-filipinos-p8-b-sales-2012
  6. 6. 2.34 13.26 19.63 15.87 10.92 8.45 7.93 6.63 4.55 9.1 1.43 0 2 4 6 8 10 12 14 16 18 20 What Filipinos buy online SOURCE: 2012 ADMA Digital Marketing Yearbook, Global Web Index Wave 6
  7. 7. 12.5 10.1 7.2 6 5.5 5.1 0 4 8 12 16 eBay Sulit Metrodeal Cebu Pacific Ensogo Amazon http://business.inquirer.net/111455/more-filipinos-now-shopping-online Where Filipinos buy online
  8. 8. And these numbers continue to grow.
  9. 9. Want to venture into ecommerce?
  10. 10. Identify your target market and understand their digital journey.
  11. 11. Who are you selling to and what are they doing online?
  12. 12. Determine where your shoppers are in their digital journey and use the right tools and platforms to reach them.
  13. 13. Security of product/service quality Speed of transaction Convenience and security of payment method Understand and resolve barriers
  14. 14. Understand deeply the digital shopper
  15. 15. CASE STUDY: Yihaodian, China
  16. 16. Connect. Engage. Be social. Create content that sells.
  17. 17. Activate social media and publish content at the relevant touch points.
  18. 18. Never underestimate the power of a good website.
  19. 19. Secure a sound back-end operational plan Always set, manage, meet, and exceed expectations.
  20. 20. Keep in mind that it’s all about making things easier. CASE STUDY VIDEO
  21. 21. What’s it in for you?  Entrepreneur  Advertising/ digital marketing side
  22. 22. POINTS TO REMEMBER:  The market is there for ecommerce. You just need to understand the digital shopper and their digital journey and use the right digital marketing tools  Go social  Never underestimate the power of a good website  Prepare a sound operational plan  It’s all about making the shopper’s life easier
  23. 23. saraelorama@gmail.com @saraelorama saraelorama

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