Leverage the “Internet of Things” to increase business value for your high tech customers. Help them use the power of Big Data to create new service-based offerings, new revenue streams, and new business models.

1. Solution Brief
OEM for High Tech Overview Quick Facts Start NowBenefits
Leverage the “Internet
of Things” to create new
business value
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Overview Quick FactsBenefits Start Now
Solution Brief
OEM for High Tech
Harness the power of Big Data to innovate
and differentiate
Today’s interconnected world offers exciting new opportunities for high tech
manufacturers to innovate and compete more effectively. Learn how incorporating
the latest technology from SAP in your products could help you leverage the power
of Big Data to create new service-based offerings, new revenue streams and new
business models.
50 billion
connected devices
globally by 20202
1
Rise of the Machines, Economist
Intelligence Unit, 2012
2
Ibid
The “Internet of Things” – where smart devices,
smart assets, machines and people are all
interconnected – is still in its infancy but growing
fast. It is predicted that by 2020 there could be 50
billion connected devices around the world1
– all
generating potentially valuable data.
The key to success is the ability to leverage this
massive volume of Big Data and turn it into useful
information and insights. The better that
companies are able to do this, the better they will
be able to predict issues and trends, innovate with
new business models, and compete more
effectively.
Traditional technologies cannot handle these
massive data volumes at sufficient speeds. But
SAP® innovations in analytics, mobile, and
databases – powered by the SAP HANA® platform
– can help you unlock the value of your Big Data by
incorporating new and exciting functionality in your
products enabling you to innovate more quickly
than your competitors.
Which means you can create new products and
service-based offerings that provide your
customers unprecedented levels of real-time
monitoring and predictive insights to optimize
equipment uptime and improve service levels.
Overview

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Overview Quick FactsBenefits Start Now
Solution Brief
OEM for High Tech
Sense, Predict, and Act: Deliver unprecedented
levels of service to your customers
Extend and add value to your offerings and boost your competitive differentiation
by embedding SAP technology innovations in your products.
Benefits
Up to 50%
potential decrease in
product development
and assembly costs for
manufacturers through
Big Data3
3
Big data: the next frontier for innovation,
competition, and productivity, McKinsey
Global Institute, May 2011
Leveraging the large volumes of data generated by
your equipment enables you to deliver new levels
of customer service and command a premium
price by providing added value.
As the examples below show, with embedded
SAP technology you can sense equipment usage,
predict its failure – or the likelihood of network
security breaches – extend the information to
mobile devices, and take appropriate remedial
action before there is a negative business impact.
Telecom equipment manufacturers can help their
customers leverage the information generated by
their telecom network to optimize its use. Powerful
analytic functionality enables deep dives into
network issues and terminal behavior, or the
prioritization and diagnoses of system faults or
individual subscriber’s problems. Critical fault
information can then be extended to mobile
devices for immediate action, anywhere, anytime.
Network equipment manufacturers can offer
better protection against security breaches to
high-value data and data center resources by
monitoring and predicting breaches based on
patterns across the network, and then enable users
to “act” on issues from their mobile device of
choice.

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Overview Quick FactsBenefits Start Now
Solution Brief
OEM for High Tech
Summary
Embedding the latest SAP technology innovations
in your products can help you leverage the Internet
of Things by unlocking the value of your Big Data.
Traditional technologies cannot handle these
massive data volumes at sufficient speeds, but
powered by SAP HANA, advanced SAP solutions
can help deliver unprecedented levels of real-time
monitoring and predictive insights to add value to
your services and provide competitive
differentiation.
Objectives
• Develop new revenue streams
• Differentiate from the competition
• Increase service excellence
• Create new business models
Solution
• SAP HANA
• SAP BusinessObjects™ business intelligence
solutions
• SAP Data Integrator software
• SAP Sybase® SQL Anywhere®, remote
database client
• SAP Sybase SQL Anywhere, workgroup edition
• SAP Sybase SQL Anywhere, on-demand edition
• SAP Sybase IQ software
• SAP Sybase Adaptive Server® Enterprise
(SAP Sybase ASE), enterprise edition
• SAP Sybase Replication Server®
• SAP Sybase Event Stream Processor
• SAP Afaria® mobile device management solution
• SAP Mobile Platform
Benefits
• Increased product revenue
(higher unit price and more units sold)
• Greater competitive differentiation
(enhanced products and new product lines)
• New service business models
(usage-based billing and service on demand)
• Fewer product failures (predictive maintenance
and remote diagnostics)
• Improved customer satisfaction and loyalty
• More efficient software development and
increased software revenue
Learn more
Please contact your local Account Executive or
e-mail us at:
NA: oem_sales@sap.com
EMEA: oem_emea@sap.com
APJ: oem_sales@sap.com
Quick Facts
www.sap.com

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Overview Quick FactsBenefits Start Now
Solution Brief
OEM for High Tech
The Big Data/M2M Bundle
components:
• SAP HANA
• SAP BusinessObjects
business intelligence
solutions
• SAP Data Integrator
• SAP Sybase SQL Anywhere,
remote database client
• SAP Sybase SQL Anywhere,
workgroup edition
• SAP Sybase SQL Anywhere,
on-demand edition
• SAP Sybase IQ
• SAP Sybase ASE, enterprise
edition with the partitions
option and the compression
option
• SAP Sybase Replication
Server
• SAP Sybase Event Stream
Processor
Sense, Predict, and Act: Get a fast start with
the Big Data/M2M Bundle for SAP OEM Partners
The Big Data/M2M Bundle is designed to give SAP OEM partners a fast start in
creating new business value through technological innovation. It provides an
economical way of licensing multiple SAP products that enables you to deliver
unprecedented real-time monitoring and predictive capabilities to your customers.
The Big Data/M2M Bundle benefits:
Create new
revenue streams
and turn data
into real-time
business value
for your
customers
Grow revenue
streams by
collecting sensor,
machine, and
mobile data and
building business
value delivered in
real time
License multiple
products
economically
Learn more
To find out more about the
Big Data/M2M Bundle and
other bundles currently
available for SAP OEM
partners, please contact
your local Account
Executive or e-mail us at:
NA: oem_sales@sap.com
EMEA: oem_emea@sap.com
APJ: oem_sales@sap.com
Start Now