Mfm cc final

Master of Fashion Management /Fashion Management Studies

Course Curriculum
PG Program

Department : Fashion Management Studies

Specialization / Program: Master of Fashion Management

Year: 2011

© 2011 National Institute of Fashion Technology (NIFT)
Page i


NATIONAL INSTITUTE OF FASHION TECHNOLOGY
Academic Plan for Semester - I
(For entire curriculum July – December)
Department : Fashion Management Studies (FMS)
Programme/Specialization : Master of Fashion Management (MFM)
Hour / Semester / Week

Common Elective
Core / Non Core

Total Hours /
Subject type-

/Process (PB)
Subject Code

Tot al Hours /
elective (DE)/

Workshops

Field Study
/Department

Seminars /
Theory (TH)
Subject

Self Study
Monitored
Practical /

Tutorial /

Semester
Lecture

Credits
Week
(CE)
MFM103T Core TH Business Statistics     3 3 42 3

MFM105T Core TH Organizational Behaviour 3 3 42 3

MFM107T Core TH Fabric Knowledge for Merchandisers 3 3 42 3

MFM109T Core TH Garment Manufacturing & Quality Assurance 3 3 42 3

MFM111T Core TH Fashion Marketing Management 3 3 42 3

MFM113T Core TH Fashion Merchandising 3 3 42 3

MFM115P Non‐Core PB Professional Practices 3 3 42 2

MFM117T Core TH Managerial Economics 3 3 42 3

MFM119T Core TH Fashion Retail Management 3 3 42 3

MFM121T Core TH Overview of Global Fashion Industry    1.5 1.5 21 1.5

MFM123P Non‐Core PB Research Methodology &  Minor Project 1.5 1.5 21 1.5

MFM101P Non‐Core PB Outbound Program (Between Ist Semester & IInd Semester)

Total Hours for Semester 420
Total Credits for Semester 29

Page ii

Academic Plan for Semester - II
(For entire curriculum January to June)

/Department  elective
Subject  type‐ Theory
(TH) /Process (PB)
Core / Non Core

Seminars / Field

Monitored Self
(DE)/ Common

Tot al Hours /
Subject Code

Total Hours /
Elective (CE)
Subject

Workshops
Practical /

Semester
Tutorial /
Lecture

Credits
Week
Study

Study
MFM104T Core TH Accounting and Costing for Managers 3 3
42 3

MFM106T Core TH
Fashion Brand Management 3 3 42 3

MFM108T Core TH
Consumer Behaviour    3 3 42 3

MFM110T Core TH
Marketing Research   3 3 42 3

MFM112P Core PB Export Merchandising
3 3 42 3

MFM114T Core TH Retail Buying and Category Management
3 3 42 3

MFM116T Core TH Brand & In‐Store Communication
3 3 42 3

MFM118P Non‐Core PB Fashion Forecasting  and Product Development
1.5 1.5 21 1.5

MFM120T Core TH Operations Research
3 3 42 3

MFM122P Non‐Core PB Minor Project
3 3 42 2

MFM102II Core II Fashion Industry Internship and Training (Between 2nd & 3rd Semester)
6 320 6


Total Credits for Semester 27.5

Internship total ‐Hrs /Duration /credit   320/8 Weeks/6

Page iii


Academic Plan for Semester - III
(For entire curriculum July to December)

(DE)/ Common Elective

/Department  elective
Subject  type‐ Theory

Tot al Hours /
(TH) /Process (PB)

Semester
Core / Non Core

Credits
Subject

Total Hours
Workshops

Field Study
Subject Code

Monitored
Seminars /
Practical /

Self Study
Tutorial /
Lecture

/ Week
(CE)
MFM203T Core TH Global Marketing 3 3 42 3

MFM205T Core TH 3 3 42 3
Strategic Management

MFM207T Core TH 3 3 42 3
Entrepreneurship

MFM209T Core TH Financial Management 3 3 42 3

MFM211T Core TH Legal Environment of Business 3 3 42 3

MFM213T Core   TH Customer Relationship Management   1.5 1.5 21 1.5

MFM215P Non‐Core PB Business Technology for Fashion Value Chain   1.5 1.5 3 42 2.5

MFM217T Core TH Human Resource Management 1.5 1.5 21 1.5

MFM219T Core TH Intellectual Property Rights 2 2 28 2

MFM221T Core   TH Supply Chain Management 3 3 42 3

MFM201IS Core IS Fashion Industry Market Survey (Between 3rd Semester & 4th Semester) 80 3




Page iv

Fashion Industry Market Survey total ‐Hrs /Duration /credit 80/2 Weeks/3

Academic Plan for Semester - IV
(For entire curriculum January to June)



/Process (PB) /Department
Subject type- Theory (TH)

Tot al Hours / Semester
elective (DE)/ Common

Total Hours / Week
Tutorial / Seminars
Subject
Core / Non Core

Monitored Self
Subject Code

Elective (CE)

/ Field Study
Workshops
Practical /
Lecture

Credits
Study
MFM202GP Core GP
Graduation Research Project 9 560 18


Research Project total -Hrs /Duration /credit 560/16 Weeks/18

Page v

Department of FMS – MFM Programme

Evaluation Matrix

Evaluation Matrix

Common Elective

Core / Non Core
elective (DE)/
/Process (PB)
Subject type-

Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5
/Department
Subject Code

Theory (TH)

Exam /Jury

Exam/ Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term
Subject

Total
(CE)
MFM103T Core TH Business Statistics
10 10 - - - 40 40 100
MFM105T Core TH Organizational Behaviour
Semester - I

10 10 - - - 40 40 100
MFM107T Core TH Fabric Knowledge for Merchandisers
10 10 - - - 40 40 100
MFM109T Core TH Garment Manufacturing & Quality Assurance
10 10 - - - 40 40 100
MFM111T Core TH Fashion Marketing Management
10 10 - - - 40 40 100
MFM113T Core TH Fashion Merchandising
05 05 10 - - 40 40 100
MFM115P Non‐Core PB Professional Practices
10 10 20 - - 20 40 100
MFM117T Core TH Managerial Economics
10 10 - - - 40 40 100
MFM119T Core TH Fashion Retail Management
10 10 - - - 40 40 100
MFM121T Core TH Overview of Global Fashion Industry
05 05 10 - - 40 40 100
MFM123P Non‐Core PB Research Methodology &  Minor Project
20 20 - - - 20 40 100

Page vi


Evaluation Matrix
Evaluation Matrix

Core / Non Core
elective (DE)/
/Process (PB)
Subject type-

/Department
Subject Code

Elective (CE)
Theory (TH)

Common

Assignment-

Assignment-

Assignment-

Assignment-

Assignment-

Exam /Jury

Exam/ Jury
End – Term
Benchmark

Benchmark

Benchmark
Benchmark

Benchmark

Mid – Term

Total
Subject

1

2

3

4

5
MFM104T Core TH Accounting and Costing for Managers
10 10 - - - 40 40 100
Semester - II

MFM106T Core TH Fashion Brand Management
10 10 - - - 40 40 100
MFM108T Core TH Consumer Behaviour
20 - - - - 40 40 100
MFM110T Core TH Marketing Research
10 10 - - - 40 40 100
MFM112P Core PB Export Merchandising
20 10 10 - - 20 40 100
MFM114T Core TH Retail Buying and Category Management
10 10 - - - 40 40 100
MFM116T Core TH Brand & In‐Store Communication
10 10 - - - 40 40 100
MFM118P Non‐Core PB Fashion Forecasting  and Product Development
10 10 10 10 - 20 40 100
MFM120T Core TH Operations Research
05 05 10 - - 40 40 100
MFM122P Non‐Core PB Minor Project
20 20 - - - 20 40 100

Subject Code Subject Core/Non Core Subject Guide/Mentor/ Industry End Term
Total
Type supervisor Feedback Jury
MFM102II II Core Fashion Industry Internship and Training
20 30 50 100

Page vii


Evaluation Matrix

Evaluation Matrix

Common Elective

Core / Non Core
elective (DE)/
/Process (PB)
Subject type-

Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5
/Department
Subject Code

Theory (TH)

Exam /Jury

Exam/ Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term
Subject

Total
(CE)

MFM203T Core TH Global Marketing
Semester - III

05 05 10 - - 40 40 100
MFM205T Core TH Strategic Management
05 15 - - - 40 40 100
MFM207T Core TH Entrepreneurship
05 10 05 - - 40 40 100
MFM209T Core TH Financial Management
10 10 - - - 40 40 100
MFM211T Core TH Legal Environment of Business
10 10 - - - 40 40 100
MFM213T Core   TH Customer Relationship Management
10 10 - - - 40 40 100
MFM215P Non‐Core PB Business Technology for Fashion Value Chain
20 20 - - - 20 40 100
MFM217T Core TH Human Resource Management
10 10 - - - 40 40 100
MFM219T Core TH Intellectual Property Rights
05 15 - - - 40 40 100
MFM221T Core   TH Supply Chain Management
10 10 - - - 40 40 100

Subject Code Subject Type Core/Non Core Subject End Term
Guide/Mentor/ supervisor Total
Jury
MFM102II II Core Fashion Industry Market Survey
20 80 100

Page viii


Evaluation Matrix

Evaluation Matrix

Common Elective

Core / Non Core
Semester - IV

Guide/Mentor/
elective (DE)/
/Process (PB)
Subject type-

External Jury
/Department

Internal Jury
Subject Code

Theory (TH)

supervisor
Subject

Feedback
Industry

Total
(CE)

MFM202GP GP Core Graduation Research Project
20 20 20 40 100

Page ix


Table of Contents
Semester Subject code Subject type
Theory (TH)
/Process (PB)
Core/ non
/Department Subject Page No.
core
elective (DE)/
Common Elective
(CE)
I MFM103T TH Core Business Statistics     1

MFM105T TH Core Organizational Behaviour 9

MFM107T TH Core Fabric Knowledge for Merchandisers 15

MFM109T TH Core Garment Manufacturing & Quality Assurance 23

MFM111T TH Core Fashion Marketing Management 30

MFM113T TH Core Fashion Merchandising 39

MFM115P PB Non‐Core Professional Practices 46

MFM117T TH Core Managerial Economics 53

MFM119T TH Core Fashion Retail Management 59

MFM121T TH Core Overview of Global Fashion Industry    65

MFM123P PB Non‐Core Research Methodology &  Minor Project 72

Between 1st & MFM101P PB Non‐Core Outbound Program   77
2nd Semester
II MFM104T TH Core Accounting and Costing for Managers 78

MFM106T TH Core Fashion Brand Management 84

MFM108T TH Core Consumer Behaviour    92

Page x

MFM110T TH Core Marketing Research   98

MFM112P PB Core Export Merchandising   103

MFM114T TH Core Retail Buying and Category Management 108

MFM116T TH Core Brand & In‐Store Communication   116

MFM118P PB Non‐Core Fashion Forecasting  and Product Development 125

MFM120T TH Core Operations Research 136

MFM122P PB Non‐Core Minor Project 142

Between 2nd & MFM102II II Core Fashion Industry Internship and Training 146
3rd Semester
III MFM203T TH Core Global Marketing 150

MFM205T TH Core Strategic Management   157

MFM207T TH Core Entrepreneurship 164

MFM209T TH Core Financial Management 173

MFM211T TH Core Legal Environment of Business 179

MFM213T TH Core Customer Relationship Management   184

MFM215P PB Non‐Core Business Technology for Fashion Value Chain   190

MFM217T TH Core Human Resource Management 196

MFM219T TH Core Intellectual Property Rights 205

MFM221T TH Core Supply Chain Management 218

Between 3rd & MFM20IS IS Core 225
Fashion Industry Market Survey
4th Semester
IV MFM202GP GP Core Graduation Research Project 228

Page xi


Subject
Hours / Hour /
Subject Code Subject Sessions Credit (C / NC) Type(TH/
Week Semester
PB/ DE/CE)

Lecture 3

Practical / Workshop
Business
MFM103T Tutorial / Seminars / 42 3 C TH
Statistics Field Study

Self Study

Total 3

Pre-requisite: Nil

Course objective: - To understand the Fundamentals of statistics and their application in the field of fashion industry
- To familiarize the students with SPSS for data feeding, processing, analysis and interpretation.
- Analyze data quantitatively to interpret an existing situation / problem with the help of SPSS.

Course Structure:

Concept Domain: Univariate, Bivariate and Multi-variate analysis and its application in Fashion Business, Data collection-analysis
and interpretation, Data analysis, Table formation, Averages, Bar Charts, Pie Charts, Chi square, Cross tabs, F Test, t Test,
Correlation using the Statistical Package SPSS, report preparation.

Page 1

Knowledge Domain: Quantitative knowledge: The course takes a quantitative approach to business decisions, where
decisions are computed mathematically based on statistical formulas. Thus the students will significantly enhance their
quantitative skills.

Skill Domain: Skill to understanding about the fundamentals of statistics.

Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Self
Workshop Study
Details of Total hrs Details of the Keywords of the Detailed Hrs Hrs Hrs
number required contents to be chapter to define the referencing with
of for one taught depth of the input text book/
sessions chapter publishers/ edition
required and with pg no
per further
chapter/ breakup
topic per topic
1 3 Introduction to Scope of statistics and Statistics for 3
Statistics What and its applications in Managers- Richard
why? marketing & managerial I.Levin, David S.
decision making. Rubin.-7th edition
Collection, classification Chapter 1-2, page
and presentation of 1-67
data
2 3 Measures of Mean, Median, Mode, Statistics for 3
central tendency, Range, Mean deviation, Managers- Richard

Page 2

Measures of Standard deviation I.Levin
Dispersion David S. Rubin-7th
edition
Chapter 3, page 70-
157
3 3 Probability Normal Distribution, Statistics for 3
Distributions, Sampling distribution Managers- Richard
I.Levin, David S.
Rubin-7th edition
Chapter 5-6,page
221341
4 3 Chi Square Chi Square as a test of David S. Rubin-7th 3
independence edition Chapter-
11,page 568645
5 3 Estimation, Z Test, t test Statistics for 3
Confidence intervals Managers- Richard
Testing of I.Levin, David S.
hypothesis for Rubin-7th edition
simple mean Chapter 8,page
proportions (large 401-493
and small
samples),
Difference
between means
and proportions.

Page 3

6 3 Correlation Scatter diagram, Karl Statistics for 3
Pearson's coefficient of Managers- Richard
correlation, Spearmen's I.Levin, David S.
rank correlation, Rubin-7th edition
Chapter 12,page
647-715
7 3 Linear regression Simple bivariate Statistics for 3
analysis regression analysis Managers- Richard
Forecasting (y=a+bx types) I.Levin, David S.
Time series analysis, Rubin-7th edition
moving averages, Chapter 12,page
Methods of least 647-715 Statistics
square for Managers-
Richard I.Levin,
David S. Rubin-7th
edition
Chapter 15,page
861-903
Benchmarked assignment 1-Problem on Hypothesis Testing/Forecasting(Regression Analysis) (10 marks)
8. Mid term exam
9 3 Data coding & Coding, variable format, Marketing 3
analysis using Value labels Research -
SPSS Nargundkar, PP
114-123
10 3 Simple Tabulation Univariate& Bivariate Marketing 3

Page 4

& Cross Analysis, Simple & Research -
tabulation using Cross- tabs Nargundkar, PP
SPSS 181-186
11 3 Hypothesis Marketing 3
Testing: Chi Research -
square using Nargundkar, PP
SPSS 187-204
Testing: Research -
t-Test F Test Nargundkar, PP
using SPSS 123-127 & PP 208-
212
Testing: Research -
Correlation & Nargundkar, PP
Regression using 242-273
SPSS
14 3 Factor Analysis Marketing 3
using SPSS Research -
Nargundkar, PP
326-330
15 3 Presentation of 3
Assignment #2
16 End Term Examination

Page 5

Suggested references Books:
1. Statistics for Marketing: Levin Richard & David Rubin
2. Marketing Research - Rajendra Nargundkar (TMH)
3. Marketing Management - Philip Kotler
4. SPSS for Windows Step by step – A simple guide and reference. - Darren George, Paul Mallery

Reference Magazines, Journals and other sources:
1. Journal of Fashion Marketing
2. Journal of Marketing, Journal of Marketing Research
3. The Economics Times
4. Indian Growth and Development Review
5. Times of India
6. Economic and political weekly
7. Ebsco
8. Emerald
9. Proquest

Evaluation Matrix:

Evaluation Matrix
Assignment-

Assignment-

Assignment-

Assignment-

Assignment-

Exam / Jury
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Exam/ Jury
End - Term
Mid - Term

Total
1

2

3

4

5

10 10 40 40 100

Page 6


Teaching Tools:
Class lectures
Presentation by the students
Case study
Literature survey

Learning outcome:
Understanding about the fundamentals of statistics in the field of fashion industry.

Benchmarked assignment Description (if required to be documented separately)

Assignment 1
Details/ description of assignment Problem on Hypothesis Testing/Forecasting (Regression Analysis)
Evaluation parameter Performance in the Unit Test
Type of assignment Written Test
Weight age 10
Assignment 2 -
Details/ description of assignment Application of SPSS and results interpretation of a given market research
data
Evaluation parameter Content, Individual Understanding, Presentation
Type of assignment Presentation & Submission
Weight age 10

Page 7


Pattern for mid term/ final term CEB examination paper
For CEB subject (theory) suggested format of CEB question paper to be mentioned
Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15
Types No. of Questions Marks per questions Total Marks
Objective 10 1 10
Short Answers /brief 5 2 10
Essay 4 5 20

Page 8


Subject
Hours / Hour / (C / NC)
Subject Code Subject Sessions Credit Type(TH/
Week Semester
PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars /
Organizational Field Study
MFM105T 42 3 C TH
Behaviour
Self Study

Total 3

Pre-requisite: NIL

Course objective:
- To impart students with the basic processes and principles that underline human behavior.
- To focus on ways to enhance organizational effectiveness through people.
- To understand how to effectively recognize and resolve human issues in organizational settings
- To develop an ability to catalyze harmonious relationship amongst employee groups.
Course structure:

Concept domain- The course aims to help the students understand individual and group behaviour in an organizational setting to
groom industry leaders for the fashion industry.

Knowledge domain- It also aims to impart skills to students for managing people through understanding of self and interpersonal
relationships

Skill domain- It prepares the students to understand human strategies that are involved in overall business success.

Page 9

Course contents:

Keywords Practi Sel
Lect cal / f
Session Hrs Content Reference
ure Works Stu
hop dy
Details of Total hrs Keywords of the Detailed referencing
number required chapter to define the with text book/
of for one depth of the input publishers/ edition
sessions chapter with P. No.
Details of the contents to be taught Hrs Hrs Hrs
required and
per further
chapter/ breakup
topic per topic
1-2 6 Introduction to Organizational Behavior • OB trends • Organizational 6
Perception Process & Impression Behaviour by
Management Newstrom, John W.
1. The nature and importance of • Perceptual & Davis, Keith,
perception Process TMH, ISBN 0-07-
2. Perceptual Selectivity • Perceiver & 462309-5; pp. 1-20
3. Perceptual Organization Perceived • Organizational
4. Social Perception Behaviour by
5. The Halo effect • Employee Impression Robbins, Stephen.
6. Impression Management management P, PHI, ISBN 0-13-
Strategies 644667-1; pp. 1-25
• Organizational
Behaviour by
Luthans, Fred,
McGraw Hill, ISBN
0-07-113473-5; pp.
1-19
• Organizational
Behaviour by
Luthans, Fred,
McGraw Hill, ISBN
0-07-113473-5; pp.
83-106
3-4 6 Personality & Attitude, Personality Vs • Personality theories Organizational 6
Page 10

Environment, Organizational • Nature & dimension Behaviour by
Commitment of attitudes Luthans, Fred,
McGraw Hill, ISBN 0-
07-113473-5; pp.
113-132
Motivation: Needs, Content and • Motivation: Concept & 6
Process theories
1. Definition of Motivation
Organizational
2. Classification of Motives
Behaviour by
3. Work Motivation Approaches
Luthans, Fred,
5-6 6 a. The Content Theories of • Work Motivation McGraw Hill, ISBN 0-
Motivation
07-113473-5; pp.
b. The Process Theories of
140-166
Work Motivation
c. Contemporary theories
of work motivation
7 3 Learning & Organizational Reward • Learning: Processes 3
• Organizational
system: & Principles
Behaviour by
1. Learning objectives
Luthans, Fred,
2. The Theoretical Processes of
McGraw Hill, ISBN
learning • Reward Systems 0-07-113473-5; pp.
3. Principles of Learning:
198-219
Reinforcement and punishment • Groups: Informal &
4. Organizational Reward systems Formal
5. Behavioral Management
• Organizational
The Dynamics of OB (Group Behavior) • Teams: Nature & Behaviour by
1. Nature of Groups effectiveness Luthans, Fred,
2. The Dynamics of Informal
McGraw Hill, ISBN
groups
0-07-113473-5; pp.
3. The Dynamics of Formal groups
245-264
4. Teams in modern workplace
8 - Mid-term Examination

9-11 9 Interactive Conflict & Negotiation Skills • Conflict: Intra- & • Organizational 9
1. Intra-individual conflict Interpersonal Behaviour by
2. Interpersonal conflict • Negotiation Luthans, Fred,
3. Inter Group behavior & conflict McGraw Hill, ISBN
4. Organizational conflict 0-07-113473-5; pp.
Page 11

5. Negotiation skills • Stress: Concept & 270-290
Stress handling strategies • Organizational
1. The meaning of stress, the Behaviour by
causes and the effects of stress, Luthans, Fred,
stress handling strategies McGraw Hill, ISBN
Leadership 0-07-113473-5; pp.
1. What is leadership? Theories of • Theories of 296-313
leadership, Emerging theoretical leadership
frameworks, Leadership styles,
Roles & activities, Leadership • Organizational
skills Behaviour by
Luthans, Fred,
McGraw Hill, ISBN
0-07-113473-5; pp.
341-390
12-13 6 Power & Politics • Power: Concept & Organizational 6
1. The meaning of power Implications Behaviour by
2. Political implications of power Luthans, Fred,
3. Power & politics McGraw Hill, ISBN 0-
07-113473-5; pp.
320-336
14-15 6 International OB • International OB: 6
1. The impact of culture on Culture & Organizational
International OB Communication Behaviour by
2. Communication in an Luthans, Fred,
International environment McGraw Hill, ISBN 0-
3. Motivation across cultures 07-113473-5; pp.
4. Managerial leadership across 533-555
cultures
16 END TERM EXAM
Reference Magazines, Journals and other sources:
EBSCO
Proquest
Emerald
International Journal of Manpower
Human Resource Management International Digest
Strategic HR Review
Personnel Review
Page 12

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