Like everything happening in the world is fueled by conversation in the social media, Industrial Supplies Trade Shows are nowhere untouched by this.

1. How to Make Your Jewelry Trade Shows Booth the Crowd Puller
Same as billboards, show exhibits are required to comprehend the message in minimum 5 seconds during
which the visitor walking down the aisle, pass through your exhibit. Having a few seconds in hand to draw
people to your booth, here are some tips which may be useful for you to communicate the identity of the
exhibited product and the company, and eventually, connect well with the prospects.
Properly Communicate About the Company
It is hard to believe that how many exhibitors fail to tell attendees about their company. Potential clients would
be hard to get you would not be able to clearly answer their question about the working of the company and
about the products. Visitors would leave your booth without even realizing what the products were about.
Information about company and something catchy like company motto should be written on the booth through
promotional materials, graphics, colors, signage, etc.
Descriptions About Products
After establishing your identity through the design of Jewelry Trade Shows booth, you have to properly
communicate about the products and services with your audience by writing descriptions of them in the booth
graphics. By this, it would help them determine their interest in what your business has to offer just by simply
looking at your booth. Your booth graphic should include bullet points which clearly describe what products are
you offering in very less words. Since a few seconds of time would be taken by the visitors to scope out your
booth, they would discard any detailed list while passing through your booth. You have to make the list very
simple and short to let the prospects understand it easily
Do something different from your competitors
It is obvious that there would be the booths of your competitors at the Gemstone Trade Shows. You would
have to remind your audience about how you are different from your competitor and what are the points that
make them to do business with you, rather than your competitors. Are the products offered by you not available
with the competitors? Is your customer service better than that of your counterpart? Are you offering your
products at competitive prices? Make attendees aware of whatever things you are offering better than your
competitors with the help of your marketing materials and booth. A demonstration or presentation would be
great for communicating with the attendees. They will get a deep look at what points make your services and
products different from the counterparts.