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1. Keep in touch with the list to bridge beneficial customer relationship
He Doesn’t Write He Doesn’t Call – How to
Get Your List Back In Love with You
For list building campaign you should have created a newsletter or coupon or some kind of
information of value you offered a visitor in exchange for their email address. The idea behind
this is to build a list of interesting visitors that you could market over and over again through
email.
But somewhere around the concept of over and over became once every blue moon. Email
campaign takes time and talent for creating engaging content for newsletter whereas for a small
business there isn’t enough of either to get the job done on a regular basis. When you start
sending out emails on a hit basis your open rate plunge and your click through are fictional.
Your audience, your list, has forgotten who you are.
Let’s briefly review why you started a list in the first place:
 § Save your bucks with email campaign
 Email is a ton cheaper than offline direct mail campaigns. Email is real time and a
cost cutting strategy. Direct email requires a lot of effort right from printing till posting it.
But when its email just crafting the message and sending it out.
 § Predicting customers
 § customer intelligence: Backend operation of email system will clearly point out
customer perspective on which link they clicked, what did they do on your site etc. all
these helps you to segment the list by interest and identifying the various targeted
messages.
 Viral Marketing: In this technological era people don’t give in direct mail to their
friends or relatives asking them to check it out but through emails it has become far more
interesting by forwarding the message or link that it enclosed. It has become so
convenient for people to communicate.
These are some of the main reasons that you needed a list. If you are not in touch with your list
here are few tips to get them back on track:
Schedule customer relation:

2. Set up an editorial calendar: when you are ready to hit the emails to your entire list. Find out
the right day and time to email them, you get some clues from your past history so that you grab
attention of the list and your email will be well received as anticipated.
Mobile optimization: smart phones are right in trend and its time you optimize messages for
them. Keep the messages simple and short; also understand the users’ mindset to have
appropriate message clarity. Test the messages that you are about to email and check to see if
texts are not bunched and messed up. Also eas to click away links.
The apology: When you are sending in email after a long time apologize for taking such a long
time to communicate and reintroduce yourself to your list. Communicate with them in such a
way that they find it convincing and make sure they read your email. Subjects and content should
be striking. Finally keep up the promise.
Email campaigns can be the backbone of a company’s conversion rate but they do take time to
create and manage. If you’d like to pass all or part of your email marketing tasks off to an
experienced professional firm we’d be glad to share our ideas with you.