Over the past two decades, colleges have continued to pile on new initiatives to an already-bloated mix of recruitment activities. And each new addition brings with it a new data source to be dealt with. Multiple vendors from email to e-search have put admissions offices in the business of managing disparate databases that never seem to "play nicely" with each other (no matter how easy it's "supposed" to be). Engage in discussion with your peers about a new way of doing business; one that focuses on getting admissions officers out of the data management business and back to what matters most to the bottom line: building relationships and recruiting students. Share your best practices, concerns, tips, gotchas, and ideas.

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HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
Executive Track Moderated by
Brian Wm. Niles, TargetX
Stop Moving Data
& Get Back to Work

2. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
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Undergraduate Admissions
Graduate/Adult Admiss & Marketing
Email Marketing
Event Management
Campus Visit Consulting
Wrote a book :)
Recruitment CRM
Enterprise CRM

3. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
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5. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
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Student Information
System
Publications
Email Broadcasts
Online Application
Document Imaging
Event Management
Campus Visit Registrations
Open Houses Registrations
College Fairs &
TravelCorporate Fairs &
VisitsTelemarketing
CampaignsLive Web
ChatFAQ/Online HelpOnline
Virtual TourLead
GenerationOther Search
Services

6. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
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Discussion Points
How are you managing multiple tools?
What tools are you getting rid of?
What tools are you trying to add?
Who oversees data management?
What other challenges are facing you?

7. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.