Roundtable Discussion—Stop Moving Data & Get Back to Recruiting

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Over the past two decades, colleges have continued to pile on new initiatives to an already-bloated mix of recruitment activities. And each new addition brings with it a new data source to be dealt …

Over the past two decades, colleges have continued to pile on new initiatives to an already-bloated mix of recruitment activities. And each new addition brings with it a new data source to be dealt with. Multiple vendors from email to e-search have put admissions offices in the business of managing disparate databases that never seem to "play nicely" with each other (no matter how easy it's "supposed" to be). Engage in discussion with your peers about a new way of doing business; one that focuses on getting admissions officers out of the data management business and back to what matters most to the bottom line: building relationships and recruiting students. Share your best practices, concerns, tips, gotchas, and ideas.

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  • 1. 1 HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Executive Track Moderated by Brian Wm. Niles, TargetX Stop Moving Data & Get Back to Work
  • 2. HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. 2 Undergraduate Admissions Graduate/Adult Admiss & Marketing Email Marketing Event Management Campus Visit Consulting Wrote a book :) Recruitment CRM Enterprise CRM
  • 3. HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. 3
  • 4. 4
  • 5. HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. 5 Student Information System Publications Email Broadcasts Online Application Document Imaging Event Management Campus Visit Registrations Open Houses Registrations College Fairs & TravelCorporate Fairs & VisitsTelemarketing CampaignsLive Web ChatFAQ/Online HelpOnline Virtual TourLead GenerationOther Search Services
  • 6. HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. 6 Discussion Points How are you managing multiple tools? What tools are you getting rid of? What tools are you trying to add? Who oversees data management? What other challenges are facing you?
  • 7. HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED.