IntertexutalityAs well asmany visual references to well known brands as a type of advertising such as Diet Coke, beats heaphones/laptop and virgin mobile there are also multiple references to rumours about Gaga's sexuality that stormed the media, and her own previous songs that plays on the radio ‘ Paper Gangsta’. Also telephone is a sequel to her song ‘paparazzi’ and the video starts off where paparazzi ended, her going to prison after being arrested for killing her boyfriend by poisoning his drink.
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Star Image Lady Gagais famous for standing out, even her name means crazy. Her videos wholly reflect this.Unsurprisingly, Telephone tries to be unique and different in every way, in an attempt to show Lady Gaga’swork as 'groundbreaking'. Beyonce in the video adds to the sexuality to make the video more interesting but also to show off her self on screen.
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VoyeurismMuch like sheis unafraid of standing out she is also unafraid of her videos being overtly sexually. The effect here is to make her video memorable to its audience but also to utilise the 'male gaze theory'. Throughout the video, she is seen dressed provocatively which make the audience more interested in the video. Beyonce also does the same in order to gain more attention
