Taking It Offline/Online

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    Taking It Offline/Online - Presentation Transcript

    1. Taking it Offline/Online: Combining Web 2.0 and the real world through social networking Sacha Chua http://sachachua.com [email_address] Enterprise 2.0 evangelist, storyteller, geek
    2. Offline social networking builds deeper relationships , but this takes time. Online social networking helps you connect with more people , but the connection may not be as strong.
      • offline
      • deepen relationships with people you know
      • reach out to many people in a rich way
      • be part of things you might not otherwise find out about
      • online
      • keep in touch with many people
      • get to know people you might not otherwise meet
      • show people breadth and depth
    3. offline  online: Build value .
      • Make sure people can find you.
      • Give people something they’ll find immediately useful.
      • Provide continuing value.
    4. online  offline: Build trust .
      • Teach people about your competencies.
      • Show people your character.
      • Be yourself.
    5. Next actions:
      • Create a personal website if you don’t have one already. Post contact information, your biography, maybe even a blog.
      • Make people aware of your site. (Business card, e-mail signature, conversations…)
      • Look for ways to add value. How can you bring your real-life conversations online? How can you turn more online conversations into real-life value?
      Sacha Chua - http://sachachua.com

    + Sacha ChuaSacha Chua, 2 years ago

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