Notes from "The Dip" by Seth Godin

1. T H E D I P
A L i t t l e B o o k t h a t Te a c h e s Yo u
W h e n t o Q u i t ( a n d W h e n t o
S t i c k )
B o o k B y S e t h G o d i n
S l i d e s b y R y a n B a t t l e s
G O D I N , S E T H . T H E D I P : A L I T T L E B O O K T H AT
T E A C H E S Y O U W H E N T O Q U I T ( A N D W H E N T O S T I C K ) .
N E W Y O R K : P O R T F O L I O , 2 0 0 7 .

2. This book is about winning through quitting.

3. You can become "the best" and need to
learn when to quit.

4. The old saying is wrong—winners do quit,
and quitters do win.

5. Everything starts out exciting and fun but
then gets harder and less fun, until it hits a
low point—really hard, and not much fun at
all.

6. You find yourself asking if the goal is even
worth the hassle.

7. Maybe you’re in a Dip—a temporary setback
that will get better if you keep pushing.

8. Maybe it’s really a Cul-de-Sac, which will
never get better, no matter how hard you try

9. Winners quit fast, quit often, and quit
without guilt—until they commit to beating
the right Dip for the right reasons.

10. In fact, winners seek out the Dip.

11. They realize that the bigger the barrier, the
bigger the reward for getting past it.

12. Losers, on the other hand, fall into two
basic traps:

13. Either they fail to stick out the Dip—they get
to the moment of truth and then give up…

14. Pushing through the Dip will eventually be
highly rewarded.

15. T H I S H A S B E E N A B R I E F O V E R V I E W O F T H E
M A I N I D E A S O F T H E D I P.
!
B U Y T H E B O O K F O R T H E F U L L E X P E R I E N C E
!
G O D I N , S E T H . T H E D I P : A L I T T L E B O O K T H AT
T E A C H E S Y O U W H E N T O Q U I T ( A N D W H E N
T O S T I C K ) . N E W Y O R K : P O R T F O L I O , 2 0 0 7 .
!
A L L P R O D U C T A N D C O M PA N Y N A M E S A R E
T R A D E M A R K S O R R E G I S T E R E D T R A D E M A R K S
O F T H E I R R E S P E C T I V E H O L D E R S . U S E O F
T H E M D O E S N O T I M P LY A N Y A F F I L I AT I O N
W I T H O R E N D O R S E M E N T B Y T H E M .

16. D O W N L O A D
T H E B U S I N E S S B O O K C O L L E C T I O N
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