Online Marketing Overview

Today’s Topics: Online marketing as it pertains to individual property listings. Online marketing as it pertains to individual real estate agents.

Today’s Topics:

Online marketing as it pertains to individual property listings.

Online marketing as it pertains to individual real estate agents.

Individual Listing Online Advertising Foundation items: Photos, Photos, Photos (20+ If Possible) Virtual Tours (Use all features) Descriptive Text (Home & Neighborhood Info) Floor Plan Aerial Shots (Virtual Earth) Correct Geo Code (Mapping)

Individual Listing Online Advertising

Foundation items:

Photos, Photos, Photos (20+ If Possible)

Virtual Tours (Use all features)

Descriptive Text (Home & Neighborhood Info)

Floor Plan

Aerial Shots (Virtual Earth)

Correct Geo Code (Mapping)

Photos:

Virtual Tour: Virtual Tour Example Descriptive Text: 500 Characters minimum, Include neighborhood information to help paint a picture of the property surroundings. Floor Plan

Aerial Shots and Mapping: Ensure Accurate Geocode for Listing

Where to advertise Listing and Virtual Tour: Addthis (Example via npdodge.com )

Individual Agent Advertising: Social Networking in Plain English Linkedin (Managed Online Resume) Facebook (Social Networking) Twitter (Reaching followers via text) Activerain (Interactive blog Platform) Youtube (Individual Business video) Addthis (Example via npdodge.com ) Wikipedia (NP Dodge Example) Tie it all together…

Questions & Comments?