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Over the last 16 years I have worked for some of the most creative and interesting marketing companies
  of our generation. This talk is an attempt to enable others some insight on the things I learned from
                    those companies - things that inform the way I go about my job.




                                                                                                ©rubbishcorp® 2012
©rubbishcorp® 2012
©rubbishcorp® 2012
©rubbishcorp® 2012
london | new york city




                         ©rubbishcorp® 2012
we make money not ideas




                          ©rubbishcorp® 2012
your strength is your weakness




                                 ©rubbishcorp® 2012
london | stockholm




                     ©rubbishcorp® 2012
work for your clients, not juries or ego




                                           ©rubbishcorp® 2012
sleep around
               ©rubbishcorp® 2012
london




         ©rubbishcorp® 2012
i’m not a   fucking   creative




                                 ©rubbishcorp® 2012
london | new york city




                         ©rubbishcorp® 2012
know your shit




                 ©rubbishcorp® 2012
digital is a culture not a thing




                                   ©rubbishcorp® 2012
keep   stuff   clean   &   simple




                             ©rubbishcorp® 2012
london | new york city




                         ©rubbishcorp® 2012
brand is behavior




                    ©rubbishcorp® 2012
the internet is for life - not just for christmas




                                                    ©rubbishcorp® 2012
& whatever you do - execute the fuck out of it




                                                 ©rubbishcorp® 2012
amsterdam




            ©rubbishcorp® 2012
a logo above a door means fuck all
                                     ©rubbishcorp® 2012
london | amsterdam




                     ©rubbishcorp® 2012
digital will not replace anything




                                    ©rubbishcorp® 2012
london | new york city | mountain view




                                         ©rubbishcorp® 2012
digital is different to online




                                 ©rubbishcorp® 2012
make systems not objects




                           ©rubbishcorp® 2012
if you can’t get your idea down on paper and sell it in a day - move on




                                                                      ©rubbishcorp® 2012
london | new york city | amsterdam




                                     ©rubbishcorp® 2012
culture is your friend




                         ©rubbishcorp® 2012
never start with the $$$$$
                             ©rubbishcorp® 2012
media can be the idea




                        ©rubbishcorp® 2012
auckland




           ©rubbishcorp® 2012
try make stuff that makes stuff better




                                         ©rubbishcorp® 2012
the most important thing you can do is suck

                                              ©rubbishcorp® 2012
if I had an hour to save the world I would spend 59 minutes
    defining the problem and one minute finding solutions

                      albert einstein




                                                              ©rubbishcorp® 2012
thank you




    @rubbishcorp
nathanjamescooper.com
   rubbishcorp.com




                        ©rubbishcorp® 2012

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