3. Magazinga:
For e-commerce For large online
For small e-stores
newbies retailers
Social commerce channel
Traffic from popular sites and Fast and easy way to start
and affiliate programs
social media selling on the Internet
development
For offline stores For end-users For sites with lots of visitors
Online superstore “at Additional
Fast launch of e-channel monetization
hand”
6. Current status:
‣Company was founded in December 2010 with assistance of Softline Group
‣Pioneer in social commerce in Russia and other CIS countries
‣$500,000 invested into the platform development and marketing in Russia at seed stage
‣200,000+ users on VKontakte, Facebook and Odnoklassniki.ru
‣Easy data feeds synchronization and order handling process for stores
‣Fast and easy integration with any website
More than 20 000 transactions per 6 month
‣Engaged in agreements with partners in Vietnam, Ukraine, Thailand and Indonesia
7. Competition: marketplaces on Facebook
Magazinga Payvment Optimall
One control panel for the main
store, social media channel and yes - -
marketplaces
Multicart yes yes yes
Data feeds various formats import yes yes yes
Integration with other apps yes - -
Export/import by stores’ API yes yes -
Option to share friends’ purchases yes yes yes
Variety of payment options yes - -
8. Global Expansion - First Experience
Magazinga has signed an agreement with Vatgia.com in February launching a
marketplace in Vietnam in April
Vatgia.com is the leading marketplace in Vietnam (holds 40% of the local e-
commerce), a Vietnamese Amazon
Vatgia.com: 1.3 million DAU, 21,000 stores and 6 million products
‣ Magazinga integrates all Vatgia stores and products into an app on Facebook
and a platform for Vatgia s affiliate program
The agreement implies a revenue of $100,000 by the end of 2012
9. Targeted KPIs in the Vietnamese market
2012 2013 2014 2015
Daily users on Facebook
app 15,000 50,000 80,000 120,000
Monthly users (across all
600,000 2,5 3,5 5 million
affiliate sites) million million
Number of users on
Facebook in Vietnam, million 5,2 8 14 20
Number of stores 25,000 32,000 40,000 50,000
Number of products,
million 10 14 18 22
Number of affiliates 20 50 100 250
Monthly revenue, $ 100,000 250,000 350,000 500,000
10. Global expansion - plans
Strategies:
Integration with online retailers Partnership with existing local marketplace, launch
and stores (first the bigger ones, of the aggregator on Facebook and local visited
then the smaller ones) sites
Countries Statistics Entry year
43 million Facebook users; 100 million Internet users
1. Indonesia 2012
by 2013
2. China 145 million online shoppers, +30 million yearly 2012
E-commerce revenue: $24 billion by 2015
3. India 2012
80 million Internet users
4. Germany 150,000+ Internet sellers 2013
e-commerce revenue: $220 billion; Facebook
5. USA 2013
users: 155 million
the fastest growing e-commerce market in the
6. Mexico 2013
world, 32 million Facebook users
E-commerce revenue: $7 billion; 32 million online
7. Brazil 2013
shoppers
11. Team
Konstantin Smirnov, co-founder, CEO!
Worked in various investment funds for 5+ years
Vladimir Tarkhanov, founder, development director!
Serial entrepreneur, projects director, business coach, has 20 years experience in
different areas of the business
Dmitry Fiskin, project manager!
Worked as development manager at audit company “Balans”
Maxim Rossoshansky, international business development director!
Worked at Kaspersky Lab as corporate communications manager and correspondent
at Vedomosti
Egor Zhebin, sales manager!
Worked as director at a «Sony Centre» store and director at a “Svyaznoy” store
Lubov Azovskaya, advertisement manager!
Worked as mediaplanner at RBC corporation
Alexey Spasskiy, project manager!
Worked as project manager at Etorg
Alexander Fedyaev, marketing specialist!
Worked as marketing specialist at OLX and Indesit
12. Contact details:
Maxim Rossoshansky
International Business Development Director
maxim.rossoshanskiy@softline.ru
+7-968-813-50-35
