Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
President at Jacobs & Clevenger and Co-Author of Successful Direct Marketing Methods
Industry
Advertising / Marketing / PR
Website
www.jacobsclevenger.com
About
I have more than 30 years of marketing experience, working in multichannel marketing, direct marketing, database marketing, CRM, content marketing and digital marketing. I am involved in business development, strategy, speaking, teaching, writing, and government affairs.
Specialties: Domestic US and International direct marketing, database applications, digital marketing, Customer Marketing, and CRM.
Tags
direct marketing
data
loyalty
crm
social media marketing
database marketing
buzz bowl
targeting
multichannel marketing
marketing communications
lists
advertising accountability
marketing efficiency
marketing transformation
marketing effectiveness
marketing measurement
marketing accountability
ad measurement
advertising measurement
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- Presentations
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How To Develop Value Propositions, for CIOs
Walter Adamson
•
16 years ago