Learn how to run a Personalised Marketing Campaign for the Motor Industry.

1. Orby Technologies
Orby Technologies
Set-up and Run
Personalised Marketing Campaigns
using Salesforce.com CRM
Automotive Customer MarketingUsing Salesforce CRM

2. Orby Technologies
Business Overview
Automotive Industry
Strong Individual or Consumer focus -B2C
Multiple Buying Patterns
Initial Purchase of Vehicle -High-value,Infrequent
Annual Service of Vehicle –Regular, lower-value
Parts –Irregular, infrequent, lower-value
Two-Levels of Communications –from Brand and from Dealer
Available Marketing Channels
TV Advertising in Prime-Time slots
Print and Radio ads
Social Media Placement
Personalised messaging

3. Orby Technologies
Benefits of Personalised Messaging
Increased Brand Affinity
Improved customer retention
Closer Dealership Relationship
Improved Vehicle Sales
Improved Service and Parts revenue
Personal Message
Strong Call to Action
Generates Customer promotion of Brand on social media
Supports other media campaigns

4. Orby Technologies
THE ELEMENTS OF PERSONALISED AUTOMOTIVE MARKETING
To understand the key elements of a Personalised Automotive Marketing campaign, visit www.orby.ie/pmc