BBC Mobile (Jason DaPonte) - Over the Air 2009

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"The Future is Mobile" talk by BBC Mobile Managing Editor, Jason DaPonte at Over the Air 2009

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BBC Mobile (Jason DaPonte) - Over the Air 2009

  1. 2. @jasondaponte
  2. 3. The Promise: ‘ Your mobile can do anything!’
  3. 4. The Promise: Statistic: There are more of them than there are of us 2008: 4.1b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide
  4. 5. Reality check: Statistic: 49% of the UK adult public has used mobile data
  5. 6. So what is this ‘mobile’ thing anyway? Any interaction with an audience over a portable device or within a mobile situation <ul><ul><li>Personal </li></ul></ul><ul><ul><li>Sociable </li></ul></ul><ul><ul><li>Portable </li></ul></ul><ul><ul><li>Immediate </li></ul></ul><ul><ul><li>Location aware </li></ul></ul>It’s not just a tiny version of the Web!
  6. 7. So what is this ‘mobile’ thing anyway? Messaging Mobile web Mobile media Apps/Widgets Near field comms Out of home
  7. 8. So what is this ‘mobile’ thing anyway? Messaging isn’t just about txt-ing Messaging
  8. 9. So what is this ‘mobile’ thing anyway? Prediction: Messaging types will converge Messaging
  9. 10. So what is this ‘mobile’ thing anyway? Personalised homepage Choose and rearrange topics Set location Search Mobile web
  10. 11. So what is this ‘mobile’ thing anyway? Mobile web
  11. 12. So what is this ‘mobile’ thing anyway? Mobile media
  12. 13. So what is this ‘mobile’ thing anyway? Apps/Widgets
  13. 14. So what is this ‘mobile’ thing anyway? Apps/Widgets 1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie   9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Makes your life easier Uses unique hardware Makes a better media device Makes it FUN (aka GAMES) <ul><li>Camera Zoom v1.1 </li></ul><ul><li>WORMS </li></ul><ul><li>I Dig It v1.2 </li></ul><ul><li>The Secret of Monkey </li></ul><ul><li>Harbour Master – Ep 3 </li></ul><ul><li>Flight Control </li></ul><ul><li>Ragdoll Blaster </li></ul><ul><li>Internet Radio Box </li></ul><ul><li>Pocket God </li></ul><ul><li>London Tube Deluxe </li></ul><ul><li>(Apple’s most popular PAID apps 28.07.09) </li></ul>
  14. 15. So what is this ‘mobile’ thing anyway? Near field comms <ul><li>Trial: BBC Collect London Zoo </li></ul><ul><li>Mobile navigation of an archive </li></ul><ul><li>Children captured ‘packages’ about animals to view on phones </li></ul><ul><li>Packages saved to a personalised webpage that they could revisit at home </li></ul><ul><li>Provide lasting record </li></ul>
  15. 16. So what is this ‘mobile’ thing anyway? Near field comms
  16. 17. So what is this ‘mobile’ thing anyway? Out of home
  17. 18. So what is the future? Prediction: Mobiles will become primary computing devices <ul><li>Mobile take centre stage </li></ul>Tambaco the Jaguar on Flickr
  18. 19. So what is the future? Prediction: Connected objects will become prevalent <ul><li>Mobile take centre stage </li></ul><ul><li>Everything becomes connected </li></ul>http://www.cutecircuit.com
  19. 20. So what is the future? Prediction: Location will matter more than ever <ul><li>Mobile take centre stage </li></ul><ul><li>Everything becomes connected </li></ul><ul><li>Everything filtered via location </li></ul>http://www.microvision.com
  20. 21. So what is the future? <ul><li>Mobile take centre stage </li></ul><ul><li>Everything becomes connected </li></ul><ul><li>Everything filtered via location </li></ul><ul><li>Mass participation and creativity will grow </li></ul>
  21. 22. Your mobile was just the FIRST connected device.
  22. 23. Thanks. Jason DaPonte j as [email_address] bc.co.uk http://jasondaponte.wordpress.com @jasondaponte

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