2. Lonestar Skydiving
 Business Opportunities
 Competitors
 Porter’s Five Forces
 Market Analysis
 E-business Strategies
 Investment Opportunities

3. Competitors
Skydive Iowa
Skydive Midwest
Skydive Perris
NorCal Skydiving
SkyDance Skydiving
Skydive East Texas
Skydive Santa Barbara
Skydive Kauai

4. Porter’s Five Forces
 Buyer power- high
 Supplier Power- high
 Threat of substitute Products or services- low
 Threat of new entrants- low
 Rivalry among existing competitors- high

5. Business Opportunities
 Lonestar Skydive
 Dallas-Fort Worth area
 Best skydiving experience

6. Market Analysis
 Prospective and current skydivers
 Age from 8 above
 Male and female
 High-risk activities

7. E-business Strategies
 B2C
 Customer Service (weather, transactions)
 Use of an intermediary (search engines, travel
websites) brings together buyers and sellers and
increases visibility.
 E-procurement (to connect ourselves with suppliers)
 Sky-diving portal (pricing, ideas, buy/sell)
 Kiosk (internet access, DFW airport)

8. Investment Opportunities
 Technology (transactions)
 Prime location
 New Supplies (airplanes, safety equipment)
 Training of employees (increases safety)
 Advertising (awareness)

9. Conclusion/summary
 Business Opportunities
 Competitors
 Porter’s Five Forces
 Market Analysis
 E-business Strategies
 Investment Opportunities