Reiterate SINGULAIR as the ‘pioneer’ & ‘innovator’ in the business
Establish a relationship and affinity among the doctors and the product
Establish MSD as the expert in the field
doctors(mostly pediatricians), clinicians, academicians, allied health professionals
Asthma patients and their families
Others interested in asthma and allergies
The ASTHMA Stigma
Allergies and asthma are a big business. Millions suffer from such ailment.
The cost for medications, hospital admissions, and loss of business productivity is huge.
The impact and bad effects on children are significant such as school absenteeism.
There is no cure for Asthma.
When you say Asthma...
What is SINGULAIR?
Prescription SINGULAIR (Montelukast sodium) from MERCK prevents asthma symptoms in adults and children
That means you can breathe a little easier while doing the things you want to do.
SINGULAIR ads communicate with wide, open spaces...
With SINGULAIR, you don’t have to miss out on life. SINGULAIR gives you the freedom to go out, fly free, and do what you want.
SINGULAIR “Freedom Flight”
The “Freedom Flight”
Based and inspired by SINGULAIR brand, this uses two positive equities that we want to associate with the product: Freedom and Flight.
This will be the handle and theme of the event activities as well as other materials
The “Freedom Flight”
This is a by-invitation event, a symposium/seminar on Asthma- managing it and new research developments.
This event is sponsored by SINGULAIR and MSD Philippines.
Resource speakers include local experts as well as guest speakers “flown-in” from other countries.
This is a beyond-the-usual event that will excite as well as engage all participants.
The invite will resemble a plane ticket or a boarding pass. This announces the guests’ flight destination, the MSD conference.
The tickets can include perforated portions that may serve as claim stubs for the giveaways and other handouts
The Invitation Sample Content Hop on board SINGULAIR’s “ Freedom Flight” Your destination: MSD Philippines’ Conference on Managing Asthma March 15, 2012 at the Crowne Plaza Grand Ballroom The members of the Organizing Committee have put together superb educational and networking meeting that should be one of the highlights of 2012 in the field of Asthma Management...
Opening Ceremonies - Simulated take-off: The captain (VO) announces flight schedule (activities). An usher will demonstrate “in-flight” rules, etc.
In-Flight Video (AVP) and Entertainment
Seminar, lectures and interactive segments
“ In-flight” Refreshments, Lunch
Freedom Flight Ushers
Our ushers will greet and welcome the guests upon their arrival to set the mood of the “Freedom Flight.”
Sample Spiel: Hello guests! Welcome aboard Singulair’s “Freedom Flight.” I hope you brought with you your boarding pass. This will be your passport to today’s activities. Also, please visit the Singulair lounge. Have a great day!...
As a moodsetter, opening will be like a flight before take-off. VO acts like the captain announcing the day’s activities. Also, ushers will simultaneously enact in-flight safety reminders along with the house rules.
Aerialists and contemporary dancers can perform during or after the AVP.
Lecture based sessions
Interactive Q&A and panel discussions
Bring Your Own Patient (BYOP) Workshop- delegates will have the opportunity to submit cases from their own practice for discussion
The Lounge will serve as our booth where guests can claim their giveaways and handouts. Attendants will also be stationed here to serve the guests should they have any queries and requests.
The MSD Passport
To encourage our attendies to participate in all activities we offer, passports will be stamped on different stations and activities during the program.
The MSD Passport
Upon completion of activities, this may serve as a raffle entry where 2 or 3 guests will win an actual flight to a holiday destination.
MSD & Singulair Items
All attendies will take home specially designed and customized PR kits containing handouts and MSD premium items.
Venue: Crowne Plaza, Grand Ballroom
Number of attendees: 120-140 doctors, foreign speakers