2011년 2학기 한양대학교 대중문화속 과학과 예술 과목 팀프로젝트 발표자료입니다.

1. SOCIAL MEDIA IN 2011:
WHAT'S NEW AND WHAT
MATTERS?
2011 SaskCulture
Monday, November 7, 2011

2. HAMLET, ACT 1, SCENE 3
Laertes is leaving to study in
France. Polonius, his father,
offers him some advice.
Monday, November 7, 2011

3. With hoops of steel
Monday, November 7, 2011

4. Monday, November 7, 2011

5. “It is a constant surprise to those of
us over a certain age, let’s say 30,
that large parts of our life can end
up online. But that’s not a behaviour
anyone under 30 has had to unlearn.
They are soaking in the Web.”
Clay Shirky
Monday, November 7, 2011

6. LESSONS
Teach your staff--digital natives and
immigrants alike--about privacy.
A small but increasing part of the online
conversation about you is invisible to
your organization.
Monday, November 7, 2011

7. Neither a
borrower
nor a
lender be
Monday, November 7, 2011

8. Entertain
Advise
Educate
Deliver Value
Inform Incite
Inspire Amuse
Monday, November 7, 2011

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11. LESSONS
You are not the only authority.
Respect the cocktail party rule.
Monday, November 7, 2011

12. Do not dull thy palm
Monday, November 7, 2011

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16. LESSONS
If you’re an early adopter, feel free to
kick the tires.
Don’t invest until there’s indications of
widespread adoption.
Monday, November 7, 2011

17. And they in France
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23. LESSONS
It’s early days for these tools and
technologies, but they’re here to stay.
Explore how you can deepen the
connections between offline and online
activities.
Monday, November 7, 2011

24. Be thou
familiar, but
by no means
vulgar
Monday, November 7, 2011

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29. LESSONS
Consider how your website looks on
mobile devices.
Apps are expensive, and most of them
fail to meet expectations.
Monday, November 7, 2011

30. Those friends thou hast
Monday, November 7, 2011

31. Crowd - Knows about theatre company
Community - Has attended a show
Congregation - Has attended multiple shows
Committed - Subscriber, first-time volunteer
Core - Board members, volunteers & donors
Monday, November 7, 2011

32. LESSONS
Rethink your online audiences.
Communicate with the Core differently
than you’d communicate with the Crowd.
Monday, November 7, 2011

33. Entertainment of each
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38. LESSONS
Your organization is comprised mostly of
people. Feature them.
Make the audience the heroes of your
stories.
Monday, November 7, 2011

39. Beware of
entrance to
a quarrel
Monday, November 7, 2011

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44. To thine own self be true
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55. “Google is a reputation
management system.”
Clive Thompson
Monday, November 7, 2011

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57. LESSONS
Don’t lie on the Internet.
The Internet never forgets.
Monday, November 7, 2011

58. QUESTIONS?
Darren Barefoot
darren@capulet.com
Monday, November 7, 2011