Bootcamp Marketing Guide

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Bootcamp Marketing Strategy by Bedros Keuilian from Ptpower.com will highlight a way to grow your fitness bootcamp organization.

Bootcamp Marketing Strategy by Bedros Keuilian from Ptpower.com will highlight a way to grow your fitness bootcamp organization.

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  • 1. Boot  Camp  Marketing  special  Report      I’m  not  sure  how  you  came  about  this  boot  camp  marketing  report.      Maybe  you  found  it  on  the  web,  or  maybe  it  was  sent  to  you  by  a  friend  or  you  may  have  stumbled  upon  my  website  PTPower.com  and  discovered  it  there.      No  matter  how  you  came  about  this  boot  camp  marketing  special  report,  I’m  glad  you  did.  This  may  have  been  destiny.      You  may  not  know  who  I  am,  so  I  think  it’s  only  first  that  introduce  myself  to  you  before  you  read  any  further.      My  name  is  Bedros  Keuilian,  that’s  me  on  the  right.      I’m  a  boot  camp  marketing  consultant  and  I’ve  been  helping  fitness  pros  with  their  personal  trainer  marketing  for  over  a  decade  now.      In  fact,  I’ve  been  called  the  “hidden  genius”  behind  many  of  the  top  earning  fitness  trainers  worldwide  and  my  clients  include  personal  trainers,  boot  camp  owners,  and  even  several  top  celebrity  trainers  that  you’d  recognize  from  TV.      Its  critical  that  you  understand  that  I’m  not  just  a  “marketing  guy”.  I’ve  been  there,  and  done  that.      What  I  mean  is  that  prior  to  becoming  a  consultant  and  a  fitness  marketing  expert  I  owned  and  operated  five  personal  training  facilities  that  generated  multiple  six  figures  and  virtually  ran  on  autopilot.  Ultimately  I  built  my  personal  training  business  up  and  sold  it  for  a  nice  chuck  of  change.      I  imagine  that  as  a  personal  trainer,  you’d  want  to  do  that  some  day  too,  right?        Now  the  reason  for  this  report  is  simple….      
  • 2. I’ve  seen  way  too  many  fitness  pros  come  and  go.  Most  have  a  burning  passion  for  our  industry  but  after  a  couple  of  years  in  the  industry  they  realize  that  the  money  a  trainer  makes  is  no  where  near  the  money  they  want  to  make  –  and  so  they  leave.      I  don’t  want  that  to  be  you.      Truth  is  trainers  can  make  more  than  most  doctors,  attorneys,  and  accountants.  In  fact  I  regularly  work  with  fitness  trainers  who  do  just  that.  But  they  know  a  secret  that  the  ordinary  trainer  doesn’t  know.      See  the  most  successful  trainers  realize  that  unless  you  know  how  to  market  yourself,  and  position  your  fitness  business  as  the  #1  solution  for  people  searching  for  ways  to  burn  fat  and  get  fit  –  then  and  only  then  will  you  begin  to  succeed.      Bottom  line;  the  best  trainers  don’t  make  the  money.  The  best  marketing  and  most  business  skilled  trainers  do.  That’s  a  fact.  Don’t  bother  arguing  it.      The  good  news  is  that  you  don’t  have  to  know  a  thing  about  business  or  marketing.  That’s  my  job  and  I’ll  gladly  teach  you  it.      Okay,  so  like  I  was  about  to  say…  the  average  trainer  makes  less  than  $50,000  a  year.  In  fact  over  85%  of  trainers  make  less  than  50K  a  year.  That’s  too  bad  because  odds  are  you’re  a  amazing  trainer  and  I  know  that  you  can  deliver  the  results  that  people  are  looking  for.  But  what  you  need  is  more  clients,  right?        …and  if  you  were  sitting  across  from  me,  here  in  my  office  for  a  day  of  consulting  with  me,  and  if  your  main  goals  were  to  work  less,  and  make  more  money  (by  more  money  I  mean  profits  –  the  stuff  you  keep,  and  not  just  revenue)  I’d  tell  you  the  following…     1. Why  are  you  still  trading  time  for  dollars  when  you’ve  got  leverage-­‐able   opportunities  like  boot  camps  and  group  training?     And  if  you  want  to  stick  to  one-­‐on-­‐one  training  then  at  the  very  least  replace   yourself  with  other  trainers  who  can  deliver  the  service  and  results  as   promised,  so  you  can  become  the  “face”  of  your  business  –  the  marketer  -­‐   who  only  trains  the  clients  he  wants.     2. You  need  to  raise  your  prices.  This  means;  A)  carving  out  a  narrow  and  deep   niche  within  your  community,  be  known  for  something,  specialize,  position   yourself  as  the  EXPERT…create  greater  credibility  and  authority.       Become  a  category  of  one.  B)  Attract  better  clients,  ones  who  can  afford  to   pay  you  what  you’re  worth.      
  • 3. And  if  you  were  sitting  here,  then  we’d  spend  the  rest  of  the  day  creating  the  blueprint,  the  “plan  of  attack”  if  you  will,  to  building  YOUR  ultimate  fitness  business.    So  by  now  you  probably  want  to  know  what  the  future  brings  for  personal  trainers  and  what  the  best  industry  practices  are  to  break  the  six  figure  income  mark.       -­‐ In  the  year  to  come,  and  beyond,  those  who  specialize  will  dominate,  earn   more,  and  out  position  their  competitors  big  time.       -­‐ You  can  absolutely  specialize  in  multiple  niche  markets.  And  if  you  do,  treat   each  one  as  a  business  in  itself  when  it  comes  to  marketing,  branding,  and   positioning.       -­‐ Group  training  and  boot  camps  will  continue  to  grow  as  fitness  pros  look  to   increase  income  and  decrease  workload…  and  as  consumers  seek  out  more   affordable  fat  loss  and  personal  training  solutions.       -­‐ One-­‐on-­‐one  personal  training  will  continue  to  decline  as  fitness  pros  realizes   the  direct  correlation  between  one-­‐on-­‐one  training,  undercharging,   overworking,  and  sub  $100K  annual  income.         -­‐ HOWEVER  those  who  successfully  offering  one-­‐on-­‐one  training  and  make   good  money  with  it  will  use  the  leverage  principal,  will  switch  over  to  30   minute  sessions,  will  sell  longer  term  6,  12,  and  24  month  programs,  will   charge  what  they’re  worth  and  attract  clients  who  can  afford  to  pay.       -­‐ There’s  no  need  for  the  Better  Business  Bureau,  not  with  Facebook,  Twitter   and  other  social  media  platforms.  This  is  a  good  thing.  The  best  trainers  will   thrive  and  shady  trainers  will  be  weeded  out.       -­‐ Word  of  mouth  (in  person,  on  facebook,  ect)  will  be  one  of  your  best   marketing  funnels  (IF  YOU  HAVE  AN  EXCEPTIONAL  PROGRAM.)     -­‐ Value  is  the  new  currency.  Exceed  expectations  and  word  will  spread.     -­‐ Deal  of  the  day  sites  will  become  increasingly  more  difficult  to  work  with  for   individual  boot  camps  and  training  studios.  That’s  a  fact.       -­‐ On  the  flip  side,  deal  of  the  day  sites  will  leverage  the  massive  email  lists  they   have  and  become  affiliates  for  fitness  info  marketers.       -­‐ The  medical  community  will  still  refuse  to  refer  you  clients.  Pathetic.       -­‐ The  list  is  king.  Email  marketing  continues  to  be  the  #1  marketing,   positioning,  referral  stimulating,  and  client  attraction  tactic  in  your  arsenal.    
  • 4.   -­‐ As  more  local  businesses  spend  their  money  on  “online  marketing”,  prices  for   print  publications  and  newspaper  ads  will  continue  to  drop.  Many  of  my   coaching  clients  are  seeing  big  results  with  print  ads  and  direct  mail  and   they’re  getting  killers  deals  for  ad  space.       -­‐ Clients  will  pay  more  for  convenience.  Bundle  other  value  add  services  like   nutrition  programing,  grocery  store  tour,  webinars  and  tele-­‐seminars,   weekly  shopping  lists,  bonus  weekend  sessions  that  focus  on  targeted  body   parts  like  abs  and  butt  for  an  additional  fee.         -­‐ Become  a  local  celebrity  by  leveraging  your  email  list,  Facebook,  youtube,   and  joint  venture  partners.  It’s  a  fact:  Celebrity  =  More  Income.         Boiling  It  All  Down…  Listen,  I’m  guessing  that  the  reason  you’re  reading  this  report  is  because  you  want  something  better  for  yourself,  your  family,  your  business  and  your  future.      As  cliché  as  it  may  sound,  you’re  probably  tired  of  trading  time  for  dollars.      You’re  tired  of  wondering  where  your  next  client  is  going  to  come  from,  or  who  your  newest  competitor  might  be.      Or  the  bills  that  you  just  can’t  seem  to  catch  up  with.  First  off  read  these  bootcamp  marketing  posts  I  have  for  you.      STOP  focusing  on  what  you  don’t  have.  The  universe  will  always  give  you  that  which  you  focus  on  most…  more  bills,  more  competitors  and  more  insecurity.      All  trends  and  predictions  aside,  I  can  tell  you  this  with  100%  certainty…      When  YOU  over  deliver  value,  when  YOU  exceed  expectations  in  every  way,  when  YOU  come  from  a  place  of  abundance,  when  YOU  do  the  things  that  your  competitors  can’t  or  won’t  do…    …when  YOU  go  the  extra  mile  for  your  clients,  partners,  employees,  and  business  contacts  YOU  can’t  help  but  get  what  you  want.      For  me,  I  realized  long  ago  that  once  I  stopped  focusing  on  me,  and  started  focusing  on  helping  others  –  from  the  heart  –  without  expectation,  magical  things  happen.      I  know  the  same  will  happen  for  YOU.  That’s  just  how  the  universe  works.      Here’s  to  a  killer  year!    
  • 5. Committed  to  your  success,      Bedros  Keuilian    P.S.  One  other  thing  you  should  know  IF  you  want  to  take  your  personal  training  or  boot  camp  business  to  the  next  level.  You’ve  got  to  learn  how  to  sell  personal  training.  That’s  not  a  suggestions…  it’s  a  necessity  if  you  want  to  make  it  big.