1. Travel and Tourism in Finland
Report Details:
Published:October 2012
No. of Pages: 91
Price: Single User License – US$1900
The recovery of volumes within travel and tourism reached, in all areas, pre-downturn levels in
2011. However, the unit price development of most areas lagged behind and the value of most
categories did not reach the pre-downturn value sales. The emerging signs of the second cycle of
economic downturn raised concerns for companies operating in travel and tourism. In order to
keep volumes up, many companies chose to stick to pricing strategies that were close to
discounting at times.
Euromonitor International''s Travel and Tourism in Finland report offers a comprehensive guide to
the size and shape of the market at a national level. It provides the latest market size data 2007-
2011, allowing you to identify the sectors driving growth. It identifies the leading companies and
offers strategic analysis of key factors influencing the market - be they new legislative, technology
or pricing issues. Background information on disposable income, annual leave and holiday taking
habits is also included. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows
Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure,
Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Travel and Tourism market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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network of over 800 analysts worldwide, Euromonitor International has a unique capability to

2. develop reliable information resources to help drive informed strategic planning.
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Major points covered in Table of Contents of this report include
TRAVEL AND TOURISM IN FINLAND
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Tourist Volumes Recovered in 2011, But Low Unit Prices Restrained Value Growth
Internet Sales Benefitted From the Downturn
Travel Habits Transforming - More Trips With Different Groups
New Partnerships Created Opportunities
Uncertainty of Economic Situation Will Keep Unit Prices Down
Key Trends and Developments
Mek - Promoting Creative, Credible, Contrasting and Cool Finland
Consumer Rights Protected When Buying Travel Products From Retailers
the Growing Number of Outbound Holidays Benefitted Nearby Russia and Estonia
Sustainability; A Sought After Brand Value
Demand Factors
Table 1 Leave Entitlement: Volume 2006-2011
Table 2 Holiday Takers by Age: % Breakdown 2006-2011
Table 3 Seasonality of Trips 2006-2011
Balance of Payments
Table 4 Balance of Tourism Payments: Value 2006-2011
Definitions
Tourism Flows
Tourism Receipts and Expenditure
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Online Sales
Health and Wellness
Sources
Summary 1 Research Sources
Finnair Oyj in Travel and Tourism (finland)
Strategic Direction

3. Key Facts
Summary 2 Finnair Oyj: Key Facts
Summary 3 Finnair Oyj: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Finnair Oyj: Competitive Position 2011
Kaleva Travel Oy in Travel and Tourism (finland)
Strategic Direction
Key Facts
Summary 5 Kaleva Travel Oy: Key Facts
Summary 6 Kaleva Travel Oy: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Kaleva Travel Oy: Competitive Position 2011
Omena Hotellit Oy in Travel and Tourism (finland)
Strategic Direction
Key Facts
Summary 8 Omena Hotellit Oy: Key Facts
Summary 9 Omena Hotellit Oy: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Omena Hotellit Oy: Competitive Position 2011
Sokotel Oy in Travel and Tourism (finland)
Strategic Direction
Key Facts
Summary 11 Sokotel Oy: Key Facts
Company Background
Competitive Positioning
Summary 12 Sokotel Oy: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 5 Car Rental Sales by Category and Location: Value 2006-2011
Table 6 Car Rental Sales: Internet Transaction Value 2006-2011
Table 7 Structure of Car Rental Market: 2006-2011
Table 8 Car Rental National Brand Owner Market Shares 2007-2011
Table 9 Car Rental Brands by Key Performance Indicators 2011
Table 10 Forecast Car Rental Sales by Category and Location: Value 2011-2016
Table 11 Forecast Car Rental Sales by Category: Internet Transaction Value 2011-2016
Headlines

4. Trends
Prospects
Category Data
Table 12 Number of Hotel/Resort Spas: Units 2006-2011
Table 13 Health and Wellness Tourism Sales by Category: Value 2006-2011
Table 14 Spa Consumer Markets: Domestic Tourism 2006-2011
Table 15 Spa Consumer Markets: Arrivals 2006-2011
Table 16 Forecast Health and Wellness Tourism Sales by Category: Value 2011-2016
Headlines
Trends
Prospects
Category Data
Table 17 Domestic Tourism by Destination: 2006-2011
Table 18 Domestic Tourism by Purpose of Visit and by Mode of Transport: 2006-2011
Table 19 Domestic Tourist Expenditure: Value: 2006-2011
Table 20 Method of Payments for Domestic Tourism Spending: % Breakdown 2006-2011
Table 21 Forecast Domestic Tourism by Purpose of Visit and by Mode of Transport: 2011-2016
Table 22 Forecast Domestic Tourist Expenditure: Value: 2011-2016
Headlines
Trends
Country of Origin
Business Vs Leisure
City Arrivals
Prospects
Category Data
Table 23 Arrivals by Country of Origin: 2006-2011
Table 24 Leisure Arrivals by Type 2006-2011
Table 25 Business Arrivals: MICE Penetration 2006-2011
Table 26 Arrivals by Mode of Transport: 2006-2011
Table 27 Arrivals by Purpose of Visit: 2006-2011
Table 28 Incoming Tourist Receipts by Geography: Value 2006-2011
Table 29 Incoming Tourist Receipts by Category: Value 2006-2011
Table 30 Method of Payments for Incoming Tourist Receipts: % Breakdown 2006-2011
Table 31 Forecast Arrivals by Country of Origin: 2011-2016
Table 32 Forecast Arrivals by Mode of Transport: 2011-2016
Table 33 Forecast Arrivals by Purpose of Visit: 2011-2016
Table 34 Forecast Incoming Tourist Receipts by Geography: Value 2011-2016
Headlines
Trends
Destinations
Business Vs Leisure
Prospects

5. Category Data
Table 35 Departures by Destination: 2006-2011
Table 36 Leisure Departures by Type 2006-2011
Table 37 Business Departures: MICE Penetration % Breakdown 2006-2011
Table 38 Departures by Mode of Transport: 2006-2011
Table 39 Departures by Purpose of Visit: 2006-2011
Table 40 Outgoing Tourist Expenditure by Geography: Value 2006-2011
Table 41 Outgoing Tourist Expenditure by Category: Value 2006-2011
Table 42 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006-2011
Table 43 Forecast Departures by Destination: 2011-2016
Table 44 Forecast Departures by Mode of Transport: 2011-2016
Table 45 Forecast Departures by Purpose of Visit: 2011-2016
Table 46 Forecast Outgoing Tourist Expenditure by Geography: Value 2011-2016
Headlines
Trends
Prospects
Category Data
Table 47 Tourist Attractions Sales by Category: Value 2006-2011
Table 48 Tourist Attractions Visitors by Category: 2006-2011
Table 49 Tourist Attractions Online Sales: Internet Transaction Value 2006-2011
Table 50 Leading Tourist Attractions by Visitors 2006-2011
Table 51 Forecast Tourist Attractions Sales by Category: Value 2011-2016
Table 52 Forecast Tourist Attractions Visitors by Category: 2011-2016
Table 53 Forecast Tourist Attractions Online Sales: Internet Transaction Value 2011-2016
Headlines
Trends
Airlines
Competitive Landscape
Prospects
Category Data
Table 54 Transportation Sales by Category: Value 2006-2011
Table 55 Transportation Sales: Internet Transaction Value 2006-2011
Table 56 Airline Capacity: 2006-2011
Table 57 Air by Category: Passengers Carried: 2006-2011
Table 58 Airline Passengers Carried by Distance: 2006-2011
Table 59 Airline National Brand Owner Market Shares 2007-2011
Table 60 Airline Brands by Key Performance Indicators 2011
Table 61 Forecast Transportation Sales by Category: Value 2011-2016
Table 62 Forecast Transportation Sales: Internet Transaction Value 2011-2016
Headlines
Trends
Hotels

6. Competitive Landscape
Prospects
Category Data
Table 63 Travel Accommodation Sales by Category: Value 2006-2011
Table 64 Travel Accommodation Outlets by Category: Units 2006-2011
Table 65 Travel Accommodation by Broad Category: Number of Rooms 2006-2011
Table 66 Regional Hotel Parameters 2011
Table 67 Travel Accommodation Sales: Internet Transaction Value 2006-2011
Table 68 Hotel National Brand Owners by Market Share 2007-2011
Table 69 Hotel Brands by Key Performance Indicators 2011
Table 70 Forecast Travel Accommodation Sales by Category: Value 2011-2016
Table 71 Forecast Travel Accommodation Outlets by Category: Units 2011-2016
Table 72 Forecast Travel Accommodation Sales: Internet Transaction Value 2011-2016
Headlines
Trends
Leisure Travel
Corporate Business Travel
Competitive Landscape
Prospects
Category Data
Table 73 Travel Retail Sales by Category: Value 2006-2011
Table 74 Travel Retail Corporate Business Sales: Value 2006-2011
Table 75 Travel Retail Leisure Sales: Value 2006-2011
Table 76 Travel Retail Online Sales by Category: Internet Transaction Value 2006-2011
Table 77 Travel Retail National Brand Owner Market Shares 2007-2011
Table 78 Travel Retail Brands by Key Performance Indicators 2011
Table 79 Forecast Travel Retail Sales by Category: Value 2011-2016
Table 80 Forecast Travel Retail Corporate Business Sales: Value 2011-2016
Table 81 Forecast Travel Retail Leisure Sales: Value 2011-2016
Table 82 Forecast Travel Retail Online Sales by Category: Internet Transaction Value 2011-2016

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