1. Soft Drinks in Pakistan
Report Details:
Published:November 2012
No. of Pages: 69
Price: Single User License – US$1900
Volume growth was stifled for another year as prices grew significantly across all categories. Major
players focused on cost efficiency and profit maximisation and did not launch any significant new
products or innovations in the market to boost growth as the outlook of the market remained dull.
Value sales experienced strong growth as consumers had to pay more for the same amount of
consumption. Manufacturers and importers charged higher prices as they passed on their
increased costs of...
Euromonitor International''s Soft Drinks in Pakistan report offers a comprehensive guide to the size
and shape of the market at a national level. It provides the latest retail sales data (2007-2011),
allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market – be they legislative,
distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to
change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates,
Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
SOFT DRINKS IN PAKISTAN
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Lack of Innovation and Increasing Prices Stifle Growth
Energy Crisis Poses A Strong Threat To Soft Drinks Market
International Brands and Manufacturers Continue To Dominate
Off-trade Channels Remain the Channels of Choice
Positive Outlook for the Future
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-
2011
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 17 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-
2016
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume
Growth 2011-2016
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016

3. Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-
2016
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-
2016
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Pakistan
Trends
Market Data
Table 28 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2006-2011
Table 29 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2006-2011
Table 30 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2006-2011
Table 31 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2006-2011
Table 32 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2011-2016
Table 33 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2011-
2016
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2011-2016
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2011-
2016
Sources
Summary 1 Research Sources
Mitchell''s Fruit Farms Ltd in Soft Drinks (pakistan)
Strategic Direction
Key Facts
Summary 2 Mitchell''s Fruit Farms Ltd: Key Facts
Summary 3 Mitchell''s Fruit Farms Ltd: Operational Indicators
Company Background
Production
Summary 4 Mitchell''s Fruit Farms Ltd: Production Statistics 2011
Competitive Positioning
Summary 5 Mitchell''s Fruit Farms Ltd: Competitive Position 2011
Shezan International Pvt Ltd in Soft Drinks (pakistan)
Strategic Direction
Key Facts
Summary 6 Shezan International Pvt Ltd: Key Facts
Summary 7 Shezan International Pvt Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Shezan International Pvt Ltd: Competitive Position 2011
Headlines

4. Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 36 Sales of Bottled Water to Institutional Channel 2005-2011
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2006-2011
Table 38 Off-trade Sales of Bottled Water by Category: Value 2006-2011
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2006-2011
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2006-2011
Table 41 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 42 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 43 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 44 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Low-calorie Carbonates by Category 2005-2011
Table 50 Off-trade Sales of Carbonates by Category: Volume 2006-2011
Table 51 Off-trade Sales of Carbonates by Category: Value 2006-2011
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011
Table 54 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011
Table 55 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011
Table 56 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011
Table 57 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011
Table 58 Company Shares of Carbonates by Off-trade Volume 2007-2011
Table 59 Brand Shares of Carbonates by Off-trade Volume 2008-2011
Table 60 Company Shares of Carbonates by Off-trade Value 2007-2011
Table 61 Brand Shares of Carbonates by Off-trade Value 2008-2011
Table 62 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 63 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Headlines
Trends

5. Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 66 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 67 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 68 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 69 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 70 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 71 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 73 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 74 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 75 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 76 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 77 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 78 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 79 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 80 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 81 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 84 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth
2011-2016
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-
2016
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2006-2011
Table 88 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2006-2011
Table 89 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2006-2011
Table 90 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2006-2011
Table 91 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2011
Table 92 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2011
Table 93 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2011
Table 94 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2011
Table 95 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2011-2016
Table 96 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2011-2016

6. Table 97 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2011-
2016
Table 98 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2011-
2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 99 Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 100 Off-trade Sales of RTD Coffee: Value 2006-2011
Table 101 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 102 Off-trade Sales of RTD Coffee: % Value Growth 2006-2011
Table 103 Company Shares of RTD Coffee by Off-trade Volume 2007-2011
Table 104 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011
Table 105 Company Shares of RTD Coffee by Off-trade Value 2007-2011
Table 106 Brand Shares of RTD Coffee by Off-trade Value 2008-2011
Table 107 Forecast Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 108 Forecast Off-trade Sales of RTD Coffee: Value 2011-2016
Table 109 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 110 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 111 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 112 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 113 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 114 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 115 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 116 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 117 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 118 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 120 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects

7. Category Data
Table 123 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 124 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 125 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 126 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 127 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 128 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2009
Table 129 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 130 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 131 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth
2011-2016
Table 132 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth
2011-2016
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