Slovak Republic Beer Market Insights 2012

Slovak Republic Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 86
Price: Single User License – US$6240

Product Synopsis
A detailed market research report on the Slovak Republic beer industry. Researched and
published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Slovak Republic beer industry,
published by Canadean. The report covers total market (on- and off-premise) and includes
valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution
channels, market valuation and pricing.

What is the current market landscape and what is changing?
In 2011, a new craze for beer mixes changed the course of development when Heineken launched
Zlaty Bazant Radler. This became the hit of the season and revived the beer industry which was in
decline throughout the recession years

What are the key drivers behind recent market changes?
Other traditional beer segments stagnated, leaving the beer market entirely driven by beer mixes;
economic uncertainty, high unemployment and cold early summer kept the rest of domestic beer
consumption in check in 2011

What makes this report unique and essential to read?
The Slovak Republic Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Slovak Republic Beer industry. Data includes volumes from 2007 to

2011 plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles for top major brewers

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.

Key Market Issues
After the new government was formed it is believed that there will be a tax increase in a number of
goods including alcohol drinks.

There was very little innovation evident last year, apart from the flavored beer segment, as most of
breweries were cutting costs due to low margins which were squeezed by previous declining
consumption and increasing costs.

Consumer spending power was dented and this resulted in many retailers being forced to lower
the price of groceries in order to maintain sales.

The economic crisis has affected Slovakia''s beer market as consumers continue to economise.

The austerity measures have depressed the domestic consumption

Key Highlights
Flavored beers are the new trend in the market and Radler has managed to driven up the whole
beer market.

Exports were down due to the fact that Heineken exports to the Czech Republic of its brands
packed in PET were discontinued in mid 2011 when Heineken Czech Republic installed its own
PET filling line.

Can was revived last year due to Zlaty Bazant Radler.

On the go'' consumption has become more popular, which originally drove demand for canned
beer but lately the can has been replaced by nrPET.

PET has been proven especially popular during the summer months when people take PET
packaging for their weekend trips. PET packaging received more advertising promotion and is less
expensive.

Get your copy of this report @
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Major points covered in Table of Contents of this report include
Canadean Slovak Republic Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1991-2014F
Table - East Europe Population Size and Growth, 2001-2012F
Table - Economic Indicators, 2003-2013F
Table - East Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
Table - East Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F
Table - East Europe Beverage Consumption Per Capita, Growth, 2002-2012F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011

Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2011-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011
Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F

Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
HEINEKEN SLOVENSKO AS
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Heineken Slovensko Full Brand List, ABV%, Pack Type
Table - Heineken Slovensko Brand Volumes, 2007-2011
PIVOVARY TOPVAR AS
Company History
Company Data
Table - Pivovary Topvar Full Brand List, ABV%, Pack Type
Table - Pivovary Topvar Brand Volumes, 2007-2011
SMALLER BREWERS
Banskobystricky Pivovar (Urpin)
Pivovar Popper

Pivovar Steiger
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
MapCanadean Slovak Republic Beer Market Insights Report 2012
Executive Summary
MARKET CONTEXT
Market Environment
The Consumer Palate
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011

MARKET COMMENTARY
Outlook
Imports and Exports
Segmentation
Brand Analysis
Market Structure
Brewers
Packaging Trends
Distribution Trends
DATA TABLES

BREWER PROFILES
Company History
Company Data
PIVOVARY TOPVAR AS
Company History
Company Data
SMALLER BREWERS
Pivovar Popper
Pivovar Steiger

Methodology
Product Definitions
Glossary
MapCanadean Slovak Republic Beer Market Insights Report 2012
Executive Summary
MARKET CONTEXT
Market Environment
The Consumer Palate
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY

Outlook
Imports and Exports
Segmentation
Brand Analysis
Market Structure
Brewers
Packaging Trends
Distribution Trends
DATA TABLES

BREWER PROFILES
Company History
Company Data
PIVOVARY TOPVAR AS
Company History
Company Data
SMALLER BREWERS
Pivovar Popper
Pivovar Steiger
Methodology

Product Definitions
Glossary
Map
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Slovak Republic Beer Market Insights 2012

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Slovak Republic Beer Market Insights 2012