1. Serbia Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 63
Price: Single User License – US$6240
Product Synopsis
A detailed market research report on the Serbia beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Serbia beer industry, published by
Canadean. The report covers the total market (on- and off-premise) and includes valuable insight
and analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
After three consecutive years of decline, beer consumption finally recorded some growth in 2011.
What are the key drivers behind recent market changes?
New product development (beer mixers with lemon), favorable weather and marketing support for
the discount segment drove growth.
What makes this report unique and essential to read?
The Serbia Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Serbia Beer industry. Data includes volumes from 2007 to 2011 plus
forecasts for 2012, enabling historical and current trend analysis.

2. This report provides readers with in-depth market segmentation: mainstream, premium,
superpremium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles for ten major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,
including beer consumption by price segment/distribution channel and selected consumer beer
prices are also included.
Key Market Issues
The negative effects of the Eurozone debt crisis, as well as the credit rating downgrades of leading
economies reduced foreign investment and hampered efforts to privatise the remaining state-
owned, smaller breweries that are trying to find strategic global partners.
Imported beer went down by 16%. Most of the premium and superpremium brands reported poor
performances.
Exports went down by 2%, due to the difficult economic climate in the ex-Yugoslavian region.
Locally produced international brands continued penetration of the regional export markets by
reducing production costs and shelf prices.
All the smaller independent breweries registered double-digit falls, apart from Jagodinska Pivara,
where local state authorities stimulated sales (local events).
The reduction in sales in Horeca outlets has directly affected the share held by glass, still the most
popular pack type.
Key Highlights
After three consecutive years of decline, beer consumption finally recorded some growth in 2011.
New product development (beer mixers with lemon), favourable weather and marketing support for
the discount segment drove growth.
Beer mixers helped to maintain mainstream volumes as regular beer consumers switched to lower
priced beers.
Traditional trade gained only marginal share, but still accounts for the lion''s share of the off-trade
market (60%).

3. The growth rate of 2011 will continue in 2012. Faster recovery will be prevented by poor Q1
weather.
The mainstream segment will remain the key volume generator, but the discount segment will take
advantage of affordable pricing and gain share during the current difficult economic climate.
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Major points covered in Table of Contents of this report include
Market Context
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1991-2014F
East Europe Population Size and Growth 2001-2012F
Economic Indicators 2003-2013F
East Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
East Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012F
East Europe Beverage Consumption Per Capita - Growth, 2002-2012F
Legislation and Taxation
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Market Updates
Beer Key Facts
Market Size
Growth
Market Valu
Segmentation 2011
Distribution 2011
Packaging 2011
Market Commentary
Current and Emerging Trends
Outlook

4. Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
Distribution and Pricing Tables
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 2011-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011

5. Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
Brewers Profile
APATINSKA PIVARA
Apatinska Pivara Brand Volumes, 2007-2011
BIP
Bip Belgrade Brand Volumes, 2007-2011
CARLSBERG SERBIA
Carlsberg Serbia Brand Volumes, 2007-2011
UNITED SERBIAN BREWERIES
United Serbian Breweries Brand Volumes, 2007-2011
Smaller Brewer
Jagodinska Pivara
Pivara Nis
Pivara Valjevo
Pivara Vrsac
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