Russia Beer Market Insights 2012


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Russia Beer Market Insights 2012

  1. 1. Russia Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 136Price: Single User License – US$12896Product SynopsisA detailed market research report on the Russia beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Russia beer industry, published byCanadean. The report covers the total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?In 2011, beer consumption in Russia demonstrated a slight negative performance (a decline of1%), while production of beer was slightly higher (by nearly 2%) than in the previous year.What are the key drivers behind recent market changes?Elevated retail prices on beer over recent years (which had been initially driven by a three-foldjump of the excise tax in 2010), combined with the flat performance of consumer incomenegatively impacted demand for beer and led to stagnation of beer consumption in 2011.What makes this report unique and essential to read?The Russia Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Russia Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.
  2. 2. This report provides readers with in-depth market segmentation: mainstream, premium,superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewersThis report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,including beer consumption by price segment/distribution channel and selected consumer beerprices are also included.Key Market IssuesElevated retail prices on beer over recent years (which had been initially driven by a three-foldjump of the excise tax in 2010), combined with the flat performance of consumer incomenegatively impacted demand for beer and led to stagnation of beer consumption in 2011.Retail sales only increased at a low single-digit growth rate, mainly due to the very low initial baseof the previous year.Summer weather conditions were less favourable in 2011 than the previous year, which wasextremely hot, and as a result consumption of beer dropped significantly, compensating for theinitial positive sales growth.Despite the slowing rate of inflation in 2011, beer prices increased on average by 13% underpressure of growing production costs such as higher costs of ingredients, salaries, transportationand distribution. This also negatively impacted beer consumption.Stagnation of beer consumption, combined with rumours of fast approaching new regulations andadditional restrictions on beer production, packaging and distribution combined to cause anegative mood in the brewing industry.Key HighlightsConsumption of beer produced by microbreweries in 2011 increased significantly.In 2011, microbreweries were making profits mostly on the production of non-pasteurized beer, theso calledzhivoye pivo which was distributed via specialised retail outlets.In terms of the price segmentation dynamics, mainstream brands demonstrated betterperformance compared to premium and economy beer.
  3. 3. Less competitive pricing of premium brands encouraged consumers to switch to less expensivemainstream brands due to stagnated incomes against a background of price increases onessential foods.In the first half of the year, consumer demand for beer in Russia demonstrated positive dynamics,although retail sales only increased at a low single-digit growth rate.Get your copy of this report @ points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1991-2014FEast Europe Population Size and Growth 2001-2012FEconomic Indicators 2003-2013FEast Europe Commercial Beverage Consumption - Per Capita, 2001-2012FEast Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012FEast Europe Beverage Consumption Per Capita - Growth, 2002-2012FLegislation and TaxationTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdatesBeer Key FactsMarket SizeGrowthMarket ValuSegmentation 2011Distribution 2011Packaging 2011Market Commentary
  4. 4. Current and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and PricingTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2007-2011Table 3.5.2 - Leading Retail Groups For Beer - Turnover (EUR bn)/% Share, 2008-2011Table 3.7.3 - Leading Retail Groups for Beer - Owner/Outlet 2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012F
  5. 5. Beer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesBALTIKA BREWERIES (BBH RUSSIA)BBH Russia Brand Volumes, 2007-2011EFES RUSSIAEfes Russia Brand Volumes, 2007-2011HEINEKEN BREWERY (RUSSIA)Heineken Brewery (Russia) Brand Volumes, 2007-2011OCHAKOVOOchakovo Brand Volumes, 2007-2011SABMILLER RUSSABMiller RUS Brand Volumes, 2007-2011SUN INBEVSun InBev Russia Brand Volumes, 2007-2011Smaller BrewersAFANASIY PIVOAJANBARNAULSKIY BEER PLANTBUKET CHUVASHYIMOSCOW BREWERYTAPITOMSKOE PIVOContact: for more information.