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BUSINESS CONCEPT PRESENTATION
       Sairam Rangachari | Garry Rosenfeldt



                                              1
Our Vision




Our vision is to make auto care as
  easy as ordering food online.




                                     2
RepairHub is About Solutions

 PROBLEM                            SOLUTION
 Shops have no efficient way to
                                    RepairHub will provide the shops
 even out their work flow.
                                    with a better way of managing their
 Shops don’t know how to            customers and work flow, through
 actively produce leads and         planned appointments and a social /
 convert them                       mobile marketing platform.
 Shops don’t have an effective
 way to re-market to existing
 customers

 PROBLEM                            SOLUTION
 Consumers waste valuable time      RepairHub will allow consumers to be
 and money searching for good       in control of their schedule by helping
 competent mechanics that not       find good local mechanics based on
 only fit their scheduled but also   service times, coupons and trustable
 offer a fair price.                reviews. Consumers can find, book
                                    and manage their auto care online.




                                                                              3
RepairHub is …

•   An online appointment booking system for the auto service industry.

•   A Chicago based technology firm who is first to market with a
    proprietary cloud based reservation and social / mobile marketing
    system for the automotive aftermarket.

•   A platform that will dramatically streamline and simplify both the
    appointment and bay management process.

•   A vehicle that will save consumers both time and money by matching
    them with high quality merchants that fit their schedule and by
    providing a means to quickly find coupons and discounts for free.



                                                                          4
Bridging the Online Offline Divide

       Traditionally offline
                                 Consumers can now add
     merchants now have an
                                 auto care to their list of
     online, mobile and social
                                     online services.
             presence.


New car owners beyond                     Consumers have a
the typical trading area                  broader choice in
 are now potential new                   where they take their
       customers.                          cars for service.


     Expanded marketing and      Coupons and incentive
        bay management           for the cash strapped
         opportunities.               consumers.


                                                                 5
Market Potential

                                              U.S. AUTOMATIVE AFTERMARKET

            84,738 Retail                                                            130 Million Light                                           9.4 Years Average
              Outlets1                                                                  Vehicles3                                                   Vehicle Age3



                                                    317 Million                                                                   $172 Billion
                                                   Service Visits2                                                                Annual Sales3
                                                                                                                                    4-6% annual growth

Source
1 General auto repair, gas station, specialty retailers based on bureau of labor statistics (Excludes quick lube facilities and car dealers)
2 12 cars per day, 26 days per month (Based on AASA Estimates)
3 AAIA 2012 Aftermarket Report (Excludes DIY, Body Work and Heavy Trucks)




                                                                                                                                                                     6
The Automotive Aftermarket
                           THE CATEGORY IS RIPE FOR CREATIVE INNOVATION

                                                                    Consumers want simplicity
    There is little loyalty among                                  when it comes to auto service.         Shop manager’s desire a better
patrons of auto service merchants.                                   Three things are critical.           way to manage their traffic flow.


                                                                     Where is the shop located?
       Lack of transparency with the                                                                             Shops prefer booked
                                                                   How can I book an appointment?
             service and costs                                                                                 appointments to walk-ins5.
                                                                      Do they have a coupon5?




                                        Peoples lives are becoming                   Many using their mobile devices to
                                       increasingly busy and chaotic.                 help them shop more efficiently.

                                          Moms are juggling between
                                                                                         The use of mobile devices to
                                       taking the kids to soccer, running
                                                                                               interact with retail
                                         the house and managing their
                                                                                       establishments is growing rapidly.
                                                 own schedule.



Sources
4 Brightline syndicated marketing research study, September 2011
5 Internal consumer research study, April 2011




                                                                                                                                            7
RepairHub Embraces the Aftermarket

                                       Z Points
                                         455
                                                              Current Appointment
                                                             2:30pm January 3, 2011                  Simplicity and
                                                              Midas @ 124 Main St.
                                                                                                     Customization
                                                                                                  Choose times that fit your
                                                                                                   schedule and location.
                                   Date

                                   Time

                                   Location

                                   Service
                                                                                                           Value
                                                                                                 Print and use coupons for
                                                                Submit
                                                                                                 whatever service you need.

                                  Joe’s Car
                                                                                               Earn points for additional savings
                                                           I hear a weird sound coming from
                                  2005 Acura TL
                                  45,456 miles
                                                                       the engine             on auto service or other products.


Midas Auto Service

                                                                                                     Peace of Mind
123 Main Street      2:30pm   3:30pm              4:30pm               $

Midas Auto Service
123 Main Street      2:30pm   3:30pm              4:30pm               $                       Review past customer reviews.
Midas Auto Service                                                     $
                     2:30pm   3:30pm              4:30pm
123 Main Street




                                                                                                                                    8
Cloud Based Social Marketing Engine

Merchant Mobile Control                                                           Consumer Mobile App
                                                                                  •Geo location
•Manage appointments
•Workflow management                    Engine                                     •Find mechanics
                                                                                  •Book appointments
                                         Reminders                                •Appointment reminders
                                       Workflow Alerts
                                        Data Analysis
      Website                           Social Graph                                 Website
      •Web based Marketing platform    Price Estimator                               •Consumer service history
      •Manage appointments with                                                      •Consumer service
       Intelligent bay management                                                     reminders
       system                                                                        •Reviews & Ratings
      •Social & Mobile ad management                                                 •Bids on service wants
      •Dynamic couponing system                                                      •Q&A between merchants
      •Powerful analytics                                                             and consumers
      •Reviews & ratings feedback                                                    •Price estimator


                                                         Facebook Store
                            Merchant CRM                 •Social graph to see recommendation
                            Merchant PoS                 •Book appointment inside facebook



                                                                                                                 9
Value to Customers

                                       MERCHANT’S                 REVIEW                    COUPON
                                         WEBSITE                  WEBSITES                  WEBSITES
            Saves time, money and
                                        Direct link to the                               Easy access to coupons.
            organizes your service
BENEFITS      history and offers
                                        specific merchant       Broad industry coverage. Specific need may not be
                                            calendar.                                            offered.
              trustable reviews.


                                                                   Free to use.           Free to use. Requires
 COSTS              Free.                     Free.
                                                                Questionable quality.      extensive searching.




   EASE    Easily provides access to
                                       Differing layouts. No
                                         access to other
                                                                Multiple websites with
                                                                  often conflicting
                                                                                          Simple user interface
                                                                                         with no additional value
              multiple providers.
 OF USE                                  providers sites.            information.                 adds.




                                                                                                                    10
Value to Merchants


                                                         MERCHANT’S WEBSITE


               Dramatically expanded potential         Integrated with own calendar. Limited only to
 BENEFITS             customer base.                         people that already consider them.




            Fixed monthly subscription and minimal          Variable development and ongoing
   COSTS              appointment fee.                              maintenance costs.



  REVENUE   2-3 incremental visits required to cover
                                                                Little incremental revenue.
                  subscription and usage fees.
POTENTIAL




                                                                                                       11
SWOT Analysis

STRENGTHS                                                 WEAKNESSES
•   One of a kind technological solution.                 • New company.
•   Consumers are asking for better transparency          • No name recognition.
•   Clear value-added business proposition.               • Limited financial resources.
•   Minimum investment from providers.
•   No investment from consumers.
•   Young and aggressive company.
•   Category expertise.
•   Limited competition. We are the first.



OPPORTUNITIES                                             THREATS
• Consumers prefer to book auto appointments online       • Technological obstacles with new platform.
• Internet and Mobile apps are growing in popularity.     • Lack of strategic relationships.
• Other similar ventures have been successful in other    • Need to create a credible barrier to entry
  industries
• Consumer trends are toward simplicity and convenience
• Shop managers prefer booked appointments to walk-ins
• Very fragmented market


                                                                                                         12
Landscape & Opportunity
          Auto Blogs                                                              Estimate Websites
                                        Consumers
      Directory Websites                                                 General Review Websites

   General Auto Info Websites             Find mechanics
                                                                            Paid Review Websites
                                         Trustable reviews
                                        Book an appointment
                                        Reminders and Alerts
                                       Coupons and Discounts




  Merchant Online                         Social Marketing
                          Book an                                                      CRM Providers
Reservation Providers   appointment     Rewards / Loyalty Play     CRM / POS
                        powered by
                                          Web Based CRM            Integrations
                         RepairHub
                                          Mobile Marketing                             POS Providers
 Merchant Websites
                                        Workflow Management



                                      Auto Service
   Phone Call Management                                               Online Marketing Providers
                                       Merchants
                                      Offline Marketing Providers

                                                                                                       13
Consumer Acquisition

 AT THE MERCHANT
 Incentivize merchants with added marketing exposure to
 direct consumers to the website for booking.
 Multiple benefits to registering users in our system
 Referral & usage point system
 In store ads and incentives for consumers
 ONLINE
 Content sharing and co-marketing with relevant partners.

 SEO, Banner and PPC, Targeted e-mail marketing, Contests, Affiliates

 Leverage Facebook, Mobile,Twitter and YouTube. Custom
 applications.

 OFFLINE
 Content sharing and co-marketing with relevant partners

 Hyper-Local activities. Local flyers, village specific publications,
 local public relations.



                                                                       14
Merchant Acquisition

LAUNCH                   GROWTH                   MATURITY
•Outside Sales           •Inside Sales            •Value Expansion
•Geographic Targeting    •Mobile Support          •Superior Service
•Appointment Servicing   •Channel Expansion
•Incentives              •Consumer Engagement
•Industry Publications   •Industry Partnerships
                         •Trade Shows




                                                                      15
Management Team & Founding Partners

Sairam Rangachari                                            Garry Rosenfeldt
Entrepreneur, product strategist and technologist.           Director of Marketing Research for Midas International, the
Founded BeeBillion, a social CRM platform and negotiated     world’s largest provider of automotive aftermarket services. Has
a successful sale.                                           over 15 years experience in marketing including 8 years in retail
Former Chief Innovation Officer and EVP, Products at          automotive services. He is responsible for Midas’ brand health,
optionsXpress, Inc. Responsible for technology, product      promotional effectiveness, customer experience, operational
strategy and innovation. Launched several industry leading   strategy and also pioneered a first of it’s kind customer
products that solidified a world-class trading platform,      satisfaction program which includes shop level measurement
winning several awards from Barron's, Kiplinger's,           and real time cloud based reporting supplemented by specific
SmartMoney, and other leading industry publications.         corrective action recommendations.




                                                                                                                                 16
Revenue Model

                       $50 RECURRING MONTHLY SUBSCRIPTION
                                                              Full access to the scheduler
                                                          Listing on consumer search results
                                                         Basic customer communication tools
                                                          Social and mobile marketing tools

                                                    $2 PER APPOINTMENT FEE

                                                     FUTURE OPPORTUNITIES
                     Advanced CRM Functionality                              Consumer Targeted Coupons and Discounts
          Tiered pricing from $15 monthly up to $150
                                                                                          Advertising Revenue
                    Homepage Merchant Features

           Repair Estimator and Bidding (bring the
                                      transactions in)

Detailed 5 year financial pro formas are available



                                                                                                                       17
A Proven Business Model




RepairHub will incorporate the best ideas and functions
 of already proven business models within a category
            that is desperate for innovation.


                                                          18

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Repairhub investor presentation

  • 1. BUSINESS CONCEPT PRESENTATION Sairam Rangachari | Garry Rosenfeldt 1
  • 2. Our Vision Our vision is to make auto care as easy as ordering food online. 2
  • 3. RepairHub is About Solutions PROBLEM SOLUTION Shops have no efficient way to RepairHub will provide the shops even out their work flow. with a better way of managing their Shops don’t know how to customers and work flow, through actively produce leads and planned appointments and a social / convert them mobile marketing platform. Shops don’t have an effective way to re-market to existing customers PROBLEM SOLUTION Consumers waste valuable time RepairHub will allow consumers to be and money searching for good in control of their schedule by helping competent mechanics that not find good local mechanics based on only fit their scheduled but also service times, coupons and trustable offer a fair price. reviews. Consumers can find, book and manage their auto care online. 3
  • 4. RepairHub is … • An online appointment booking system for the auto service industry. • A Chicago based technology firm who is first to market with a proprietary cloud based reservation and social / mobile marketing system for the automotive aftermarket. • A platform that will dramatically streamline and simplify both the appointment and bay management process. • A vehicle that will save consumers both time and money by matching them with high quality merchants that fit their schedule and by providing a means to quickly find coupons and discounts for free. 4
  • 5. Bridging the Online Offline Divide Traditionally offline Consumers can now add merchants now have an auto care to their list of online, mobile and social online services. presence. New car owners beyond Consumers have a the typical trading area broader choice in are now potential new where they take their customers. cars for service. Expanded marketing and Coupons and incentive bay management for the cash strapped opportunities. consumers. 5
  • 6. Market Potential U.S. AUTOMATIVE AFTERMARKET 84,738 Retail 130 Million Light 9.4 Years Average Outlets1 Vehicles3 Vehicle Age3 317 Million $172 Billion Service Visits2 Annual Sales3 4-6% annual growth Source 1 General auto repair, gas station, specialty retailers based on bureau of labor statistics (Excludes quick lube facilities and car dealers) 2 12 cars per day, 26 days per month (Based on AASA Estimates) 3 AAIA 2012 Aftermarket Report (Excludes DIY, Body Work and Heavy Trucks) 6
  • 7. The Automotive Aftermarket THE CATEGORY IS RIPE FOR CREATIVE INNOVATION Consumers want simplicity There is little loyalty among when it comes to auto service. Shop manager’s desire a better patrons of auto service merchants. Three things are critical. way to manage their traffic flow. Where is the shop located? Lack of transparency with the Shops prefer booked How can I book an appointment? service and costs appointments to walk-ins5. Do they have a coupon5? Peoples lives are becoming Many using their mobile devices to increasingly busy and chaotic. help them shop more efficiently. Moms are juggling between The use of mobile devices to taking the kids to soccer, running interact with retail the house and managing their establishments is growing rapidly. own schedule. Sources 4 Brightline syndicated marketing research study, September 2011 5 Internal consumer research study, April 2011 7
  • 8. RepairHub Embraces the Aftermarket Z Points 455 Current Appointment 2:30pm January 3, 2011 Simplicity and Midas @ 124 Main St. Customization Choose times that fit your schedule and location. Date Time Location Service Value Print and use coupons for Submit whatever service you need. Joe’s Car Earn points for additional savings I hear a weird sound coming from 2005 Acura TL 45,456 miles the engine on auto service or other products. Midas Auto Service Peace of Mind 123 Main Street 2:30pm 3:30pm 4:30pm $ Midas Auto Service 123 Main Street 2:30pm 3:30pm 4:30pm $ Review past customer reviews. Midas Auto Service $ 2:30pm 3:30pm 4:30pm 123 Main Street 8
  • 9. Cloud Based Social Marketing Engine Merchant Mobile Control Consumer Mobile App •Geo location •Manage appointments •Workflow management Engine •Find mechanics •Book appointments Reminders •Appointment reminders Workflow Alerts Data Analysis Website Social Graph Website •Web based Marketing platform Price Estimator •Consumer service history •Manage appointments with •Consumer service Intelligent bay management reminders system •Reviews & Ratings •Social & Mobile ad management •Bids on service wants •Dynamic couponing system •Q&A between merchants •Powerful analytics and consumers •Reviews & ratings feedback •Price estimator Facebook Store Merchant CRM •Social graph to see recommendation Merchant PoS •Book appointment inside facebook 9
  • 10. Value to Customers MERCHANT’S REVIEW COUPON WEBSITE WEBSITES WEBSITES Saves time, money and Direct link to the Easy access to coupons. organizes your service BENEFITS history and offers specific merchant Broad industry coverage. Specific need may not be calendar. offered. trustable reviews. Free to use. Free to use. Requires COSTS Free. Free. Questionable quality. extensive searching. EASE Easily provides access to Differing layouts. No access to other Multiple websites with often conflicting Simple user interface with no additional value multiple providers. OF USE providers sites. information. adds. 10
  • 11. Value to Merchants MERCHANT’S WEBSITE Dramatically expanded potential Integrated with own calendar. Limited only to BENEFITS customer base. people that already consider them. Fixed monthly subscription and minimal Variable development and ongoing COSTS appointment fee. maintenance costs. REVENUE 2-3 incremental visits required to cover Little incremental revenue. subscription and usage fees. POTENTIAL 11
  • 12. SWOT Analysis STRENGTHS WEAKNESSES • One of a kind technological solution. • New company. • Consumers are asking for better transparency • No name recognition. • Clear value-added business proposition. • Limited financial resources. • Minimum investment from providers. • No investment from consumers. • Young and aggressive company. • Category expertise. • Limited competition. We are the first. OPPORTUNITIES THREATS • Consumers prefer to book auto appointments online • Technological obstacles with new platform. • Internet and Mobile apps are growing in popularity. • Lack of strategic relationships. • Other similar ventures have been successful in other • Need to create a credible barrier to entry industries • Consumer trends are toward simplicity and convenience • Shop managers prefer booked appointments to walk-ins • Very fragmented market 12
  • 13. Landscape & Opportunity Auto Blogs Estimate Websites Consumers Directory Websites General Review Websites General Auto Info Websites Find mechanics Paid Review Websites Trustable reviews Book an appointment Reminders and Alerts Coupons and Discounts Merchant Online Social Marketing Book an CRM Providers Reservation Providers appointment Rewards / Loyalty Play CRM / POS powered by Web Based CRM Integrations RepairHub Mobile Marketing POS Providers Merchant Websites Workflow Management Auto Service Phone Call Management Online Marketing Providers Merchants Offline Marketing Providers 13
  • 14. Consumer Acquisition AT THE MERCHANT Incentivize merchants with added marketing exposure to direct consumers to the website for booking. Multiple benefits to registering users in our system Referral & usage point system In store ads and incentives for consumers ONLINE Content sharing and co-marketing with relevant partners. SEO, Banner and PPC, Targeted e-mail marketing, Contests, Affiliates Leverage Facebook, Mobile,Twitter and YouTube. Custom applications. OFFLINE Content sharing and co-marketing with relevant partners Hyper-Local activities. Local flyers, village specific publications, local public relations. 14
  • 15. Merchant Acquisition LAUNCH GROWTH MATURITY •Outside Sales •Inside Sales •Value Expansion •Geographic Targeting •Mobile Support •Superior Service •Appointment Servicing •Channel Expansion •Incentives •Consumer Engagement •Industry Publications •Industry Partnerships •Trade Shows 15
  • 16. Management Team & Founding Partners Sairam Rangachari Garry Rosenfeldt Entrepreneur, product strategist and technologist. Director of Marketing Research for Midas International, the Founded BeeBillion, a social CRM platform and negotiated world’s largest provider of automotive aftermarket services. Has a successful sale. over 15 years experience in marketing including 8 years in retail Former Chief Innovation Officer and EVP, Products at automotive services. He is responsible for Midas’ brand health, optionsXpress, Inc. Responsible for technology, product promotional effectiveness, customer experience, operational strategy and innovation. Launched several industry leading strategy and also pioneered a first of it’s kind customer products that solidified a world-class trading platform, satisfaction program which includes shop level measurement winning several awards from Barron's, Kiplinger's, and real time cloud based reporting supplemented by specific SmartMoney, and other leading industry publications. corrective action recommendations. 16
  • 17. Revenue Model $50 RECURRING MONTHLY SUBSCRIPTION Full access to the scheduler Listing on consumer search results Basic customer communication tools Social and mobile marketing tools $2 PER APPOINTMENT FEE FUTURE OPPORTUNITIES Advanced CRM Functionality Consumer Targeted Coupons and Discounts Tiered pricing from $15 monthly up to $150 Advertising Revenue Homepage Merchant Features Repair Estimator and Bidding (bring the transactions in) Detailed 5 year financial pro formas are available 17
  • 18. A Proven Business Model RepairHub will incorporate the best ideas and functions of already proven business models within a category that is desperate for innovation. 18