Repairhub - the opentable for the automotive services industry.
For the consumers - a one stop shop solution to find great mechanics, see open time slots and book appointments instantly. Also, store your service records, access history and communicate with the owner with a simple QR code based scan.
For the merchants - a powerful social and mobile marketing platform that converts open bay capacity in to marketing campaigns. Easily collect, analyze and manage leads and consumers. Create dynamic coupons and distribute them digitally. Have a simple QR code access to the merchant's store and provide info, coupons and open time slots instantly.
3. RepairHub is About Solutions
PROBLEM SOLUTION
Shops have no efficient way to
RepairHub will provide the shops
even out their work flow.
with a better way of managing their
Shops don’t know how to customers and work flow, through
actively produce leads and planned appointments and a social /
convert them mobile marketing platform.
Shops don’t have an effective
way to re-market to existing
customers
PROBLEM SOLUTION
Consumers waste valuable time RepairHub will allow consumers to be
and money searching for good in control of their schedule by helping
competent mechanics that not find good local mechanics based on
only fit their scheduled but also service times, coupons and trustable
offer a fair price. reviews. Consumers can find, book
and manage their auto care online.
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4. RepairHub is …
• An online appointment booking system for the auto service industry.
• A Chicago based technology firm who is first to market with a
proprietary cloud based reservation and social / mobile marketing
system for the automotive aftermarket.
• A platform that will dramatically streamline and simplify both the
appointment and bay management process.
• A vehicle that will save consumers both time and money by matching
them with high quality merchants that fit their schedule and by
providing a means to quickly find coupons and discounts for free.
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5. Bridging the Online Offline Divide
Traditionally offline
Consumers can now add
merchants now have an
auto care to their list of
online, mobile and social
online services.
presence.
New car owners beyond Consumers have a
the typical trading area broader choice in
are now potential new where they take their
customers. cars for service.
Expanded marketing and Coupons and incentive
bay management for the cash strapped
opportunities. consumers.
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6. Market Potential
U.S. AUTOMATIVE AFTERMARKET
84,738 Retail 130 Million Light 9.4 Years Average
Outlets1 Vehicles3 Vehicle Age3
317 Million $172 Billion
Service Visits2 Annual Sales3
4-6% annual growth
Source
1 General auto repair, gas station, specialty retailers based on bureau of labor statistics (Excludes quick lube facilities and car dealers)
2 12 cars per day, 26 days per month (Based on AASA Estimates)
3 AAIA 2012 Aftermarket Report (Excludes DIY, Body Work and Heavy Trucks)
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7. The Automotive Aftermarket
THE CATEGORY IS RIPE FOR CREATIVE INNOVATION
Consumers want simplicity
There is little loyalty among when it comes to auto service. Shop manager’s desire a better
patrons of auto service merchants. Three things are critical. way to manage their traffic flow.
Where is the shop located?
Lack of transparency with the Shops prefer booked
How can I book an appointment?
service and costs appointments to walk-ins5.
Do they have a coupon5?
Peoples lives are becoming Many using their mobile devices to
increasingly busy and chaotic. help them shop more efficiently.
Moms are juggling between
The use of mobile devices to
taking the kids to soccer, running
interact with retail
the house and managing their
establishments is growing rapidly.
own schedule.
Sources
4 Brightline syndicated marketing research study, September 2011
5 Internal consumer research study, April 2011
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8. RepairHub Embraces the Aftermarket
Z Points
455
Current Appointment
2:30pm January 3, 2011 Simplicity and
Midas @ 124 Main St.
Customization
Choose times that fit your
schedule and location.
Date
Time
Location
Service
Value
Print and use coupons for
Submit
whatever service you need.
Joe’s Car
Earn points for additional savings
I hear a weird sound coming from
2005 Acura TL
45,456 miles
the engine on auto service or other products.
Midas Auto Service
Peace of Mind
123 Main Street 2:30pm 3:30pm 4:30pm $
Midas Auto Service
123 Main Street 2:30pm 3:30pm 4:30pm $ Review past customer reviews.
Midas Auto Service $
2:30pm 3:30pm 4:30pm
123 Main Street
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9. Cloud Based Social Marketing Engine
Merchant Mobile Control Consumer Mobile App
•Geo location
•Manage appointments
•Workflow management Engine •Find mechanics
•Book appointments
Reminders •Appointment reminders
Workflow Alerts
Data Analysis
Website Social Graph Website
•Web based Marketing platform Price Estimator •Consumer service history
•Manage appointments with •Consumer service
Intelligent bay management reminders
system •Reviews & Ratings
•Social & Mobile ad management •Bids on service wants
•Dynamic couponing system •Q&A between merchants
•Powerful analytics and consumers
•Reviews & ratings feedback •Price estimator
Facebook Store
Merchant CRM •Social graph to see recommendation
Merchant PoS •Book appointment inside facebook
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10. Value to Customers
MERCHANT’S REVIEW COUPON
WEBSITE WEBSITES WEBSITES
Saves time, money and
Direct link to the Easy access to coupons.
organizes your service
BENEFITS history and offers
specific merchant Broad industry coverage. Specific need may not be
calendar. offered.
trustable reviews.
Free to use. Free to use. Requires
COSTS Free. Free.
Questionable quality. extensive searching.
EASE Easily provides access to
Differing layouts. No
access to other
Multiple websites with
often conflicting
Simple user interface
with no additional value
multiple providers.
OF USE providers sites. information. adds.
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11. Value to Merchants
MERCHANT’S WEBSITE
Dramatically expanded potential Integrated with own calendar. Limited only to
BENEFITS customer base. people that already consider them.
Fixed monthly subscription and minimal Variable development and ongoing
COSTS appointment fee. maintenance costs.
REVENUE 2-3 incremental visits required to cover
Little incremental revenue.
subscription and usage fees.
POTENTIAL
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12. SWOT Analysis
STRENGTHS WEAKNESSES
• One of a kind technological solution. • New company.
• Consumers are asking for better transparency • No name recognition.
• Clear value-added business proposition. • Limited financial resources.
• Minimum investment from providers.
• No investment from consumers.
• Young and aggressive company.
• Category expertise.
• Limited competition. We are the first.
OPPORTUNITIES THREATS
• Consumers prefer to book auto appointments online • Technological obstacles with new platform.
• Internet and Mobile apps are growing in popularity. • Lack of strategic relationships.
• Other similar ventures have been successful in other • Need to create a credible barrier to entry
industries
• Consumer trends are toward simplicity and convenience
• Shop managers prefer booked appointments to walk-ins
• Very fragmented market
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13. Landscape & Opportunity
Auto Blogs Estimate Websites
Consumers
Directory Websites General Review Websites
General Auto Info Websites Find mechanics
Paid Review Websites
Trustable reviews
Book an appointment
Reminders and Alerts
Coupons and Discounts
Merchant Online Social Marketing
Book an CRM Providers
Reservation Providers appointment Rewards / Loyalty Play CRM / POS
powered by
Web Based CRM Integrations
RepairHub
Mobile Marketing POS Providers
Merchant Websites
Workflow Management
Auto Service
Phone Call Management Online Marketing Providers
Merchants
Offline Marketing Providers
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14. Consumer Acquisition
AT THE MERCHANT
Incentivize merchants with added marketing exposure to
direct consumers to the website for booking.
Multiple benefits to registering users in our system
Referral & usage point system
In store ads and incentives for consumers
ONLINE
Content sharing and co-marketing with relevant partners.
SEO, Banner and PPC, Targeted e-mail marketing, Contests, Affiliates
Leverage Facebook, Mobile,Twitter and YouTube. Custom
applications.
OFFLINE
Content sharing and co-marketing with relevant partners
Hyper-Local activities. Local flyers, village specific publications,
local public relations.
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16. Management Team & Founding Partners
Sairam Rangachari Garry Rosenfeldt
Entrepreneur, product strategist and technologist. Director of Marketing Research for Midas International, the
Founded BeeBillion, a social CRM platform and negotiated world’s largest provider of automotive aftermarket services. Has
a successful sale. over 15 years experience in marketing including 8 years in retail
Former Chief Innovation Officer and EVP, Products at automotive services. He is responsible for Midas’ brand health,
optionsXpress, Inc. Responsible for technology, product promotional effectiveness, customer experience, operational
strategy and innovation. Launched several industry leading strategy and also pioneered a first of it’s kind customer
products that solidified a world-class trading platform, satisfaction program which includes shop level measurement
winning several awards from Barron's, Kiplinger's, and real time cloud based reporting supplemented by specific
SmartMoney, and other leading industry publications. corrective action recommendations.
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17. Revenue Model
$50 RECURRING MONTHLY SUBSCRIPTION
Full access to the scheduler
Listing on consumer search results
Basic customer communication tools
Social and mobile marketing tools
$2 PER APPOINTMENT FEE
FUTURE OPPORTUNITIES
Advanced CRM Functionality Consumer Targeted Coupons and Discounts
Tiered pricing from $15 monthly up to $150
Advertising Revenue
Homepage Merchant Features
Repair Estimator and Bidding (bring the
transactions in)
Detailed 5 year financial pro formas are available
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18. A Proven Business Model
RepairHub will incorporate the best ideas and functions
of already proven business models within a category
that is desperate for innovation.
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