Architectural visualization or illustration is the art of weaving two dimensional images or animations showing the attributes of a proposed architectural design. It is in fact the conceptual illustration of an architectural design which is commonly completed with the aid of computer software.

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Apply these 6 secret techniques to Improve Architectural Visualization
Architectural visualization or illustration is the art of weaving two dimensional images or
animations showing the attributes of a proposed architectural design. It is in fact the conceptual
illustration of an architectural design which is commonly completed with the aid of computer
software.
Following are the tips to enhance architectural visualization:
1. Critical Feedback: 3D architectural visualizations enable the people to get crystal clear idea
of the particular project. This enables the client to make necessary changes in the project. This
valuable input can enable the developers to table the work in tune to the needs and expectations
of the clients.
2. Market Research: With the aid of architectural visualizations the developers can get idea
about the client’s views and opinions in sync to the architectural styles. The data collected from
the research enables the developers to collect data that are more desirable to potential clients
thereby increasing the chances of their positive decision.
3. Product/ Market fit: It is vital to see that the particular structure is going to be feasible in a
certain location before the starting of the project and also before making huge investments in it.
Architectural Visualizations can give the customers and the developers in real estate marketing a
rough sketch or idea if the building is going to work in certain environment or not.
4. Picture speaks the truth: As it is said that what you see is what you get when it comes to
Architectural visualizations. As this aspect showcases the realistic picture of the project. So before
one makes the payment for the project they get the fair picture and idea of the project, its
conception and its completion. In other words visualization allows the client to see what they are

2. going to get for the money they have paid.
5. In tune with the expectations of the client: In Architectural visualization there is no place
for imagination instead everything is in realistic form. It inculcates trust and confidence in the
minds of the people who are spending huge amount of money on real estate. The client can take a
back seat and relax as they very well know that 3D renderings of the design that is shown to them
is exactly in tandem to what their real property is going to look like when it is built.
6. Superior visual tool: What you see is what you believe. So incorporating 3D architectural
visualization one can accurately presents the property’s unique qualities and aspects to the
potential clients. This in turn reduces the chance of any misconceptions and hard feelings down
the line as the client very well know that their property is going to exactly look like that shown
through architectural visualizations.