Social Media Marketing, the strategy for business to business - B2B. Presented to the Riverside Chamber on 2/22/13 by @jonburgess

1. SOCIAL MEDIA FOR
BUSINESS
@jonburgess

2. Social Media For Business
Jon Burgess
@jonburgess

3. econsultancy
http://econsultancy.com/us/blog/1
0102-how-much-data-is-
generated-every-minute-
infographic
@jonburgess

4. “Half the money I spend on
advertising is wasted;
the trouble is I don't know
which half.”
@jonburgess

6. Where We Have Been
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8. @jonburgess

9. 2011-2012 Web Stats
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10. Visits & Leads
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11. Visitor Flow
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12. Live Data
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13. @jonburgess

14. Sales Funnel
http://blog.hubspot.com/blog/tabid/6307/bid/33711/The-Steps-You-Need-to-Define-the-Stages-of-Your-Sales-Marketing-Funnel.aspx @jonburgess

15. Inbound Prospecting Tools
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16. Website Campaign - Traffic
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17. Leads – Email Contacts
@jonburgess

18. -10
10
20
30
40
50
60
70
80
0
1
4
7
10
13
16
19
22
25
28
31
34
37
40
43
46
49
52
55
58
61
64
67
70
73
76
79
82
85
88
91
94
97
100
103
Contacts/Leads To Website
106
109
112
115
118
121
124
127
130
133
136
139
Leads – Email Contacts
142
145
148
151
154
@jonburgess
157

19. 10
20
30
40
50
70
80
-10
60
0
1
4
7
10
13
16
19
22
25
28
31
34
37
40
43
46
49
52
55
58
61
64
67
70
73
76
79
82
85
88
91
94
97
100
103
Contacts/Leads To Website
106
109
112
115
118
121
124
127
130
133
136
139
142
Leads – Email Contacts
145
148
151
154
157

20. Social Traffic to Website
@jonburgess

21. Social Traffic to Website
@jonburgess

22. Leads by Source
3.4%
@jonburgess

23. Visits by Source
1.3% Visits by Social
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24. @jonburgess

25. Integrated System
• Get Found
• Nurture & Convert
• Analyze
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26. Prospect Tracking
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27. Lead Tracking
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28. Customer Journey
@jonburgess
http://adage.com/article/cmo-strategy/follow-a-customer-s-journey-behaves/239296/

29. 1.

30. 2.
@jonburgess

31. Social Timeline
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32. 3.
@jonburgess

33. 4.
@jonburgess

34. Consumer Resources
• Zero Moment of Truth
• Klout.com
• Google Analytics
• Facebook Insights
• Google+
• Google Alerts
• Digital Press Releases
@jonburgess

35. 3 Objectives
1 – Match Your Business
Objectives with Metrics
2 – Have a presence on the
RIGHT social media
properties
3 – Take time to have a
conversation
@jonburgess

36. THANK YOU
Jon Burgess M.B.A.
Senior Digital Consultant
RedFusion Media, Inc.
909-798-7092
Twitter: @jonburgess
Linked In: @jonburgess
@jonburgess