1. The New Musical Express (NME) is a popular music publication in the United Kingdom, published weekly since March 1952. I think the target audience for NME is indie / alternative males, aged 17-30. I think that males prefer it more as the chosen genre is rock/punk and features a lot of male bands and soloists. I think that females do read NME but most of the buyers are males. NME is a weekly music magazine, published every Wednesday. The current price of NME is £3.20. This is a popular music magazine and sells well every week; also £3.20 isn’t that expensive so people won’t be put off buying it.

2. The main image takes the whole of the cover up, we can clearly see that the magazine is about Dizzee Rascal. The picture also links to the main quote, as if his arms are open to ‘spread joy around the world’. Use of a pull quote this, tells us something that Dizzee is saying. Footer gives us extra information. The use of a flasher, offering something more to the readers. The colours of the flasher, again follow the colour scheme of the whole front cover The mast head is in the top left, and the whole magazine is the same colour scheme as this. This is in capital letters and in red, this stands out and sets the colour scheme for the rest of the front cover. Heading. The sell lines, with popular bands that readers will want to read about. The bands also link into the NME genre. Black and red shoes, this matches the colour schemes of the whole magazine and shows that the magazine follows strict colours throughout. Barcode, issue date and price, this is a convention and all magazine have one. Cover lines telling the reader other stories that are included in the magazine. The white font stands out from the red and black colour scheme Dizzee has happy facial expressions and shows that the genre of the magazine isn't serious and his body language is welcoming and lures the readers into buying the magazine. He wears plain clothes so it doesn’t add anymore colour to the cover, and also the clothes he wears is the fashion for most males. Main cover line of the magazine, and is the biggest text on the cover, it goes over Dizzee’s photograph letting the readers know exactly who he is and will lure people in to buy the magazine if they are a fan. The big white bold text with a background shadow make it easy to read from afar and contrasts the red title of the magazine

3. The contents page for NME has one main image, it is right in the middle of the page and it catches your eye. The image represents the genre of the magazine and relates to the editorial. The colour scheme for the contents page is the same as the front cover. Red white and black, this makes the contents page look professional and consist. The words NME are in red and the names of all the bands on the left hand side are also in red, this links together. All of the headings on the contents page are in capitals and this can make it seem as though it is shouting the words at you which links to the genre of rock/indie music being loud. The editorial is included in the contents page and this lets the reader know about the magazine by including page numbers and about the editor herself. This is largest section of text on the page. Rule of thirds is used on the contents page with three columns and creating a layout that isn’t crammed and is well spaced out. The editorial is very colloquial language and uses direct language. By using page numbers this is showing the reader exactly what to look at and what to read. “hardcore gigging” is used in the editorial and the language represents the target audience of 17-30 year olds. There is a subscription and this lures you into buying the magazine again and telling you that you can get it cheaper by contacting the service. The layout for NME is consistent and the colour scheme is the same throughout, this is what you would expect for every NME contents page.

4. A tag with Dizzee’s name on it. Dizzee’s name is in bold just to stand out a lot more from the stand first. A stand first has been included so the reader knows a bit about the article before reading the whole thing in two lines. A drop capital of 6 lines is included, and this makes the first word of the article notified and makes it stand out on the page. The house style of the double page spread in NME uses black colours and a bold headline, Dizzee is in colourful clothes and this stands out from the page being bright. The headline also stands out to the reader as is it the biggest font on the page, and the article is in a lot smaller font and takes up less than a page. There is also uncluttered appearance The layout for the NME double page spread is very basic and simplistic, almost half a page is taken up by the bold headline and the interview is spilt into 4 columns with around 75-100 words in each. The main image of Dizzee takes up a whole page which could be a poster to the reader if they wanted. The facial expressions on Dizzee’s face makes it seem like the article is talking about him not tagging and that it was his past life with the headline ‘from tags to riches’. A by-line to clearly show who wrote the article and who took the pictures.