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Upwell Pilot Report 2013
 

Upwell Pilot Report 2013

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During its first year of incubation, Upwell successfully pioneered the development of new methodologies in social monitoring, demonstrated success in elevating the ocean conversation above the ...

During its first year of incubation, Upwell successfully pioneered the development of new methodologies in social monitoring, demonstrated success in elevating the ocean conversation above the baseline, earned praise for its non-branded approach to campaigning from social media thought leaders and attracted additional philanthropic interest in expanding the project beyond the intent of the pilot phase across a range of environmental issues. We are grateful for the Waitt Foundation’s significant initial investment, which provided the vision and commitment to launch this entrepreneurial initiative and are appreciative of other funding we have received for the project.

This is the final report of Upwell’s pilot phase, completed in February 2013.

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    Upwell Pilot Report 2013 Upwell Pilot Report 2013 Document Transcript