1. Sponsorship Opportunities
Copa Lagos 2011

2. The Sport
 Originally born in Copacabana,
Rio de Janeiro playing soccer on the
beach easily spread around the world as
the perfect recreational game for
football fanatics
 It was only in the 90´s when
Beach Soccer Worldwide created
official laws for this popular sport.
 Beach Soccer is now the most exciting
and dynamic version of the
¨World Game¨ to emerge onto the
global sports scene in the past 20 years.

3. Beach Soccer is..
 Perfectly adapted to a 1 hour TV format.
 “Laws of the game”.
Opening, closing, other - Pitch dimension: 28 x 37 meters
commercials and if
necessary extra time - Number of players : 5 (including
and penalty shot out. goal keeper)
- Match time: 3 periods of 12 minutes
- Extra time in case of tie: 3 minutes
followed by penalties
 An average of 8-9 goals per match, that’s one
goal every 4 minutes!

4. More than just a Sport..
 ¨A Colorful Cocktail for the Beautiful Game¨
- Successfully combing Sport with
Music, Dance Fashion, Parties and
Celebrity Entertainment.
- Beach Soccer provides a totally
unique experience.
- Bringing a novel event to the 6 million fun
loving football fans in Lagos at the beach!

5. Beach Soccer is..
Football Dynamic Barefoot

6. Beach Soccer is..
Sun and Fun High Energy Accessible to all

7. Beach Soccer is..
Outdoor Party Celebrity DJ Entertainment

8. Who plays Beach Soccer..
• Competitive standard in all 6 continents.
• Over 100 countries currently field competitive
Beach Soccer teams.
• All teams are “National” teams; the sport has
extended to Club level.
• Highly skillful but accessible to all!

9. Demographic Appeal
 Beach Soccer is a young & sexy
sport, with very specific characteristics
designed to create a fun atmosphere,
wide-reaching entertainment package
that is bound by the passion of football.
 Breakdown
- 15-35 yr olds (71% Male, 29% Female)
- Football Lovers: 91%
- Practice sport on a regular basis: 77%
- Watch football on regular basis: 86%
 Perception vs. Football
- Similar: Passion, Bring people together
- No Barriers: Can be played freely
- Different: Less aggressive,
cooler, more fun & colorful Source: Etudes Mediterranées and Sport Markt research in FIFA
Beach Soccer World Cup 2008, in Marseille

10. BSWW and FIFA
 Beach Soccer is officially endorsed by FIFA
- BSWW integrated Beach Soccer into the
Fédération Internationale de Football Association
(FIFA) in 2005.
- Provides sponsor with an indirect link to the FIFA brand.

11. Beach Soccer Worldwide
 Beach Soccer Worldwide (BSWW) is
recongnised by FIFA as the major entity
behind the creation and growth of Beach
Soccer
 The company has its roots in 1992, with
the organization of the first World
Championship, held in Copacabana, Rio
de Janeiro (Brazil).
 Today, the Barcelona based company is
responsible for the organisation of all
other major international Beach Soccer
events, including BSWW Euro Beach
Soccer League, the BSWW Euro Beach
Soccer Cup, the Mundialitos (Clubs and
National teams) and the FIFA Beach
Soccer World Cup Qualifiers.

12. BSWW´s Rapid Global Expansion
North Amercia Europe Asia
- 8 National Teams - 32 National Teams - 8 National Teams
- 2 BSWW Events - 10 BSWW Events - 3 BSWW Events
 FIFA BS WC Qualifiers  BS WC Qualifiers  BS WC Qualifiers
 ProTour Events  Euro Beach Soccer League  ProTour Events
 EuroCup
 Challenge Cup
South America Middle East
 Mundialito
- 10 National Teams - 6 National Teams
 ProTour Events
- 4 BSWW Events - 3 BSWW Events
 FIFA BS WC Qualifiers  BS WC Qualifiers
 ProTour Events Africa
 Copa Latina - 11 National Teams Pacific
 The Clubs - 3 BSWW Events - 5 National Teams
 Brazil v Rest of World  FIFA BS WC Qualifiers - 3 BSWW Events
 ProTour Events  BS WC Qualifiers
 ProTour Events
 BSWW has over 60 National Teams competing in
the 2011 FIFA Beach Soccer World Cup Qualifiers
 They host an average of 18–20 BSWW events globally

13. Copa Lagos 2011

14. The Tournament
 Term: 09/12/2011 – 11/12/2011
 Proposed Teams
- Nigeria
- Brazil
- England
- South Africa
 Stadium capacity: 3,000 – 4,000
 Competition format
- Round Robin – League Format
- 2 games per day in three days
 Entertainment: Live music / concerts at sunset / DJs
 TV Coverage: 21 International TV Channels
1 Official National Broadcaster

15. Stadium Setup
 The venue footprint will include facilities
for concessions and support functions
 The stadium should have a capacity of minimum 3,000 – 4,000 people
 Located in the beach, it will become the center of attention with ongoing
activities inside and outside the stadium

17. BSWW Commercial Benefits
Global Reach – International TV Distribution
Local Visibility – Major Media Exposure
Exposure – Branding & Visibility
Interact – Onsite activities
Engage – Unique Challenge Events
VIP – Hospitality Programs

18. TV Distribution
 Broadcast Coverage
- Live / Delayed coverage on over 21 Channels Country TV Channel
- 1h Highlight Packages AFRICA SUPERSPORT
- Reaching 250+ million households globally AMERICAS FOX SPORTS
- Magazine & Highlight programming ASIA ESPN STAR SPORTS
- Prime Time News Coverage MIDDLE EAST ART / AL-JAZEERA
PAN-EUROPEAN EUROSPORT
- Sports Broadcast Partner
ENGLAND SKY / ESPN (UK)
- Lifestyle Broadcast partner FRANCE DIRECT 8
AUSTRALIA SBS
GERMANY DSF
GREECE CONN – X SPORTS
ISRAEL CHARLTON
ITALY RAI SPORT
NETHERLANDS EREDIVISE
PORTUGAL SPORT TV
ROMAINIA BOOM SPORT ONE
RUSSIA RTR SPORT / NTV
PLUS
SOUTH AMERICA TYC
SPAIN CANAL PLUS / TVE /
CANAL 9
TURKEY SPORTS TV
CYPRUS LUMIERE TV
BRAZIL TV GLOBO

19. Media Exposure and Online
 Online
- BSWW Website www.beachsoccer.com
(recording over 25,000 unique hits/month)
- Copa Lagos Website www.copalagos.com
- Live Online Streaming, avg 5000 per event
- Access to BSWW and Copa Lagos Social  Print Media
Media Platforms - Major press presence in Press Conferences.
- Direct links to company micro sites - International media coverage of the events.
- Print / Magazine / Local Sports Reports

20. Branding and Visibility
 Sponsor will be entitled to commercial visibility inside stadium in most
visible TV area - A-Boards, Flags, Banners, Large Product Display Banners,
Giant Inflatable's Displays
 Partners will be included in all marketing
materials, interview backdrops, etc for the event

21. On-Site Activities
 Sponsors are encouraged to create
fun activities to capture the interest
of visitors and link to the event
 Each tournament will have a
specific entertainment program,
including but not restricted to
Cheerleaders, Local DJ´s, Dancers,
Fashion Shows, Games with Crowd etc..
 Each activity can be owned by one of
the sponsors as specified in the
contractual agreement.
 Commercial areas joined to the
stadium provides sponsors with
unlimited opportunities to interact
with the crowd and display product
or service.

22. Unique Challenge Events
 Beach Soccer Corporate Challenge
- 2 - 4 hour Beach Soccer Experience
- Professional setting, Official referees
- Branded Uniforms + Names and Numbers
- Compete internally, Team Building Experience
- Involve Branded Cheerleaders
- Beach Soccer Style after party with Music
BBQ and Beer on the beach, relaxed and
informal setting
 Beach Soccer Corporate Clinic
- 2 hour Beach Soccer Clinic with top
International Beach Soccer Players
- Competitive Activities, Awards
- Photo Opportunities
- Involve Cheerleaders and Referees
- Finish the day with Beach Soccer style
after party, Music, BBQ and Beer on
the Beach

23. VIP Hospitaility
 A special VIP area in the stadium will be in place for local institutions,
partners and guests to network and relax in an informal setting.
 Prime beachside locations will be selected to host the official event party
with top DJ´s, celebrity artists playing the best beach music.
 Sponsors will have VIP access and special visibility at the parties.
 Special celebrity or player involvement can be arranged

24. Access to Foundation
 Three Support Pillars of The Beach Soccer Foundation
- Bringing the joy of Sport to Marginalized and Handicapped children
- Skin cancer awareness Programs
- Environmental campaigns - ¨Clean up our Beaches¨

25. Proposed Rights and Investment
- Main Sponsor
Please contact Copa Lagos
team for more information
sponsorship@copalagos.com - +234 805 55 02 345

26. Thank you!