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Similar to Twitter as it Relates to Sustainability
Similar to Twitter as it Relates to Sustainability (20)
Twitter as it Relates to Sustainability
- 1. and how it relates to….. Sustainability, CSR & stakeholder engagement
- 2. 721 million use social media 73% of all internet users What does this mean for green persuasion?
- 4. ………………… .. 86,873 followers ………………… .. 34,744 followers ………………… .. 43,658 followers ………………… ... 27,639 followers …………………… 11,596 followers …………………… . 14,506 followers ………… ............ 5,278 followers …………………… . 19,034 followers …………………… . 25,443 followers …………………… . 13,767 followers
- 5. #sustainability #EcoMonday #tcktcktck #econews #recycle #ecoliving #energy #plastic #fairtrade #environment #earthtweet #greenjobs #urbanag #organic #waterwednesday #climatechange #renewableenergy #endangered … ..get plugged into the conversation
- 6. Can Twitter Change Chipotle’s Bag Policy?
- 7. Twitterer @NoBagLunch Sierra Club You don’t really need a bag for your burrito, do you?
- 8. +
- 10. = Employee named Bob @ChipotleTweets : @Treehugger – The Power of SM
- 12. Twitter for Trees Initiative 10,300 trees planted by UNEPandYou just by acquiring new followers
- 15. To Corporate
- 16. @CSRNEWS @3BLMedia @ethicalcorp @csrdigest @csrleaders @csrint
- 17. @msftcitizenship @CSRatDell @CSR@Intel @sapcsr @ecoimagination
- 18. 317,724 purple acts of kindness
- 20. #presidionews
Editor's Notes
- According to an Earth conference in 2009, 721 million people in the world use social media – which is 73% of all internet users. The question is what does this mean for “green” persuasion? Does social media like Twitter help or hinder groups’ efforts to get the word out about sustainability?
- You are looking at the 48 most influential when it comes to sustainability issues on twitter. Through Twitter these influencers provide a centralized location for people who are involved in or concerned about the same topics and who have a common place to talk and share ideas.
- The top 10 influencers span green news and poignant thoughts from industry leaders, daily tips on how to live a greener existence, ethics, fashion, a think tank for energy, and resources relating to climate change reporting. There’s a mecca of information at one’s fingertips to tweet and retweet regarding sustainability.
- In addition to following the influencers, these hashtags represent the platform for conversations with like minded participants, friends, colleagues or complete strangers who have info to share and resources to relay on various sustainability topics.
- Chipotle is one such story of how tweeting for a sustainable behavior change gained momentum and reached the top. It is a story relayed by Adam Werbach in the summer of 2010. The question was can Twitter Change Chipotle’s Bag Policy?
- It began with a Twitterer called @NoBagLunch who tweeted the following: help me convince @ chipotle tweets that their associates should ASK before putting burritos in paper bags.
- Treehugger picked up the tweet and retweeted.
- Add Adam Werbach who retweeted as well.
- As a result an employee named Bob responded with the tweet “we will pass the suggestion along stating that he would run the idea upstairs.” Bob promised to get back in touch. As Werbach states, within minutes an audience of over 50,000 people saw the call to action from @NoBagLunch.
- Tweets likes these can have an impact and get the ear of upper management. Social media places a company’s brand into the hands of you and me. This has to be somewhat scary to executives. But a company who reacts positively to a demand from the Twitterverse – even if it is calling for NoBagLunches stands to gain good publicity and our hearts by affecting positive behavior change that is better for us all.
- Green movements don’t have a lot of $ to throw towards traditional advertising. Twitter gives them that stage. In a Twitter for Trees Initiative, more than 10,000 trees were planted just by UNEPandYOu acquiring new followers. These types of twestivals (Twitter + festivals) are simple ways to make a difference and reach an audience.
- Also prevalent in the green sphere on Twitter is the idea of utilizing company transparency to help build its credibility for sustainability. Great proving ground for a company who has the guts to be transparent about it.
- Companies coming out with green products can get some very real customer reaction about how effective or sustainable their new iteration is as a product or service
- The typical stakeholder conversation has been one way. Company’s put out their CSR report. Stakeholder read it and reply. It’s not a give and take conversation.
- Because social media reveres transparency and demands accountability, there is now a dialogue, in real time and real input that can happen. Twitter casts a large net for stakeholder input. Ensuring that a broad range of perspectives increases the likely acceptability and effectiveness of any proposed actions.
- Harnesseing the power of twitter to reach new audiences & new stakeholders, achieves shareablility and integrates Twitter into a company’s communication mix.
- This is one example of the broad reaching effects – in a Yahoo campaign, users and employees were asked to post and tweet their status regarding stories that helped others. The CSR campaign reached over 300,000 status updates and global participation from 11 countries