1. 5/4/2010 Social Media Aids Customer Acquisition…
Last Updated May 03, 2010 at 11:05 PM EST
Social Media Aids Customer
Acquisition
Published on April 26, 2010 | Email this
article
Categories Many B2C and
B2B companies
Archives Popular
are successfully
Advertising, using social media
Marketing & Media networks to
Issues acquire
customers,
Business according to
Environment [pdf] the “State
of Inbound
Demographics & Marketing Report”
Regions from internet
marketing firm
Media Options & Hubspot.
Channels
Major Social
Sales, Operations & Media Channels
Tech Provide Leads to
4 in 10
Verticals & Sectors Companies
More than four in
Subscribe to Media Buyer 10 companies
Daily overall have
acquired a
customer from
Enter your email a four major social
media channels.
Forty-one percent
of companies
have acquired a
mediabuyerplanner.com/…/social-medi… 1/4

2. 5/4/2010 Social Media Aids Customer Acquisition…
customer from
both Twitter and
LinkedIn. That
figure rises to 44%
for Facebook and
46% for a company
blog.
Social Media Especially Helps B2C
When social media customer acquisition
figures are broken out by B2B and B2C
companies, it becomes clear that B2C
companies generally obtain more value from
their social media marketing efforts. Fifty-
one percent of B2C companies have
Downloads: acquired a customer from Twitter,
Oneupweb Introduces The
compared to 38% of B2B companies. The
Verge. Are Your Campaigns
Ready? difference is most stark in customer
Ge t the no-nonse nse truth a bout acquisition figures for Facebook, from which
digita l m a rk e ting in O ne upwe b's
68% of B2C companies have obtained a
ne w m a ga zine .
customer but only 33% of B2B companies.
MarketingVox
When it comes to LinkedIn, however, the
usefulness trends reverse. Forty-five
Retailer Daily
percent of B2B companies have obtained a
MarketingCharts customer from LinkedIn, compared to only
Is it Really Worthwhile to Market 26% of B2C companies. Figures for
company blog customer acquisition are
on Twitter?
closest in range, with 57% of B2C
Now Microsoft Supports HTML5. companies and 43% of B2B companies
Is it Finally Over for Flash? obtaining a customer through this channel.
3D's everwhere: in a
Blog Post Frequency Makes a Difference
newspaper, games, on the
The more posts a company makes, the
desktop
more success it will have driving new
iAd May Be Tipping Point for business. One hundred percent of
Google's AdMob Acquisition companies posting multiple times a day on
their blogs acquired a customer, and 90%
eBay, AOL Benefit from
posting daily acquired a customer. This
Increased US Web Usage
figures declines to 69% for companies
Industry Buzz & News: 5/03/10 posting two to three times a week, down
to 13% for companies posting less than
monthly.
Most Business Blogs Post Weekly
The majority of business blogs in 2010 post
weekly (38%). Another 29% post two to
three times a week, and 17% post monthly.
Only 3% post multiple times a day. Only
mediabuyerplanner.com/…/social-medi… 2/4

3. 5/4/2010 Social Media Aids Customer Acquisition…
58% of companies making weekly blog
posts acquire a customer, meaning most
companies are leaving a significant tool for
customer acquisition on the table.
Bigger Business Blogs Better Lead
Bringers
Business blogs begin generating
significantly more leads when they have a
median of 24 or more articles posted,
according to other research by Hubspot.
Businesses with blog article numbers above
this critical threshold are likely to have
enough content to make a significant
impact on search engines through
additional indexed pages and new keywords
with which to associate. In addition, other
sites are more likely to link to a blog that
offers a steady stream of content.
Businesses with blogs of 24-plus articles
are more likely to be committed to updating
their blog frequently and, thus, are likely to
generate more traffic from referring sites.
Business blogs that have 0-11 articles
posted will generate a median of three
leads. Once blogs reach the 12-23 posted
article threshold, this median dramatically
rises to 10. However, blogs with 24-51
posted articles generate a median of 13
leads, and will generate a median of 23
leads when the posted article threshold
reaches 52. This represents 77% lead
growth, more than twice the 30% lead
growth that occurs when the number of
posted blog articles reaches 24.
Related categories: Direct, Interactive,
Blogs
Share
Get free media planning headlines every
business day in your inbox. Easy to read,
easy unsubscribe
Email:
Subscribe
Latest Headlines
mediabuyerplanner.com/…/social-medi… 3/4

4. 5/4/2010 Social Media Aids Customer Acquisition…
Top 10 TV Shows Lose 5% of
Revenue in 2009
Radio Ad Sends Signal, Dials
Phone
National CineMedia Tops
Mediaweek Out-of-Home Hot
List
Belo Corp Sees Automotive Ad
Spend Jump 45% in Q1
'The Sun' Unveils 3D Edtion
About Advertise Contact Editorial Privacy
© 2005-2010 Watershed Publishing All rights reserved.
mediabuyerplanner.com/…/social-medi… 4/4