The document summarizes the findings of a study on the ROI of social marketing programs run by Powered in 2008. It found that Powered's online communities delivered an average ROI of $60 for every $1 invested, a 10% increase from 2007. This significantly outperformed benchmarks for other types of marketing like direct marketing (11:1 ROI) and non-CPG advertising (2:1 ROI). The programs also increased purchase intent, brand affinity, and consumer satisfaction, with over 90% of respondents reporting being satisfied with the content.