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O que o consumidor quer... Publicidade
1.
2.
Mudança no cenário
de comunicação Fragmentação da informação Multiplicação dos pontos de contato Engajamento novas experiências Consumidor
3.
O consumidor perdeu
parte da confiança na comunicação das marcas
4.
As marcas devem
se adaptar a essa constante mudança
5.
Afinal, o que
os consumidores querem para recuperar essa confiança?
6.
1. Conexão emocional
7.
2. Entretenimento/experiências extraordinárias
8.
3. Gerar conteúdo/co-produção
9.
4. Dialogar com
as marcas/humanização
10.
5. Ética/transparência
11.
Nike – Write
the future http://www.youtube.com/watch?v=dBZtHAVvslQ
12.
The T-Mobile Welcome
Back http://www.youtube.com/watch?v=NB3NPNM4xgo
13.
Old Spice –
The man your man could smell like http://www.youtube.com/watch?v=fD1WqPGn5Ag
14.
Hope ensina
http://www.youtube.com/watch?v=X3CI3f3pZ2Y
15.
Nissan – Pôneis
malditos http://www.youtube.com/watch?v=X3yGSJE53kU
16.
United Breaks Guitars
17.
Aproprie-se de um
território, conectando e entretendo o consumidor de forma inovadora e transparente, dando-lhe a oportunidade de interagir diretamente com sua marca.
18.
Twitter: @mastrocola E-mail:
[email_address]
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