1. .

2. Today 15840 people DIED from Diabetes That's reported.
Today 31680 people developed Diabetes 11,563,200 a year
5.2 million more than predicted Half that many will die
That's reported Unreported its far higher 76% increase for
people in their 30's In the next 7 years the death rate will
increase by 50% • “Diabetes has increased 61% in the past
10 years and 76% among people in their 30’s. One in every
three children now being born in the U.S. ultimately will
become diabetic.” Dr. Isadore Rosenfeld

3. My name is Michael Cole and I am inviting you to
join with me on a world tour. One that has
never been done before.
January 2009 I rode from St john’s NL to
Victoria BC over 5000 miles. The coldest winter
on record. All on a motorcycle with no
modifications.
In the coming year not only will I repeat this
ride across Canada But planning to ride in The
United States. 9000 miles 10 weeks All in the
winter

4.  Along with a film crew What I am doing will
be one of the best covered stories for years to
come.

5. After Riding over 5000 miles across Canada in
the coldest winter on record. I am confident in
my riding ability. Having coverage from every
major TV station in Canada as well newspapers
and radio live and recorded while on the ride
This enabled me to reach out to 2.9 million
people. Since the 2009 ride has ended
numerous magazines in Canada ,USA and over
seas have covered this story. Over 11 million
readers and viewers. This was accomplished
without a press agent.

6.  In the up coming year I am planning to ride
again. This time with a press agent handling
media releases, film crew and photographer.
Riding in numerous countries. I have been
presented with the opportunity to ride on the
Great Wall of China. Interest from Canadian
National Geographic, National Geographic,
Time magazine, GQ, Canadian bike magazines
and the Europeans. As well Producers from the
TV and film industry. Sponsors for this world
event will be given the opportunity will be
given the chance to showcase their products
and services.

7. As well as riding and talking about the diabetes epidemic,
I will talk about the great people and products that are
standing beside me on this journey. You will be given the
rights to pictures, articles, film and presented with the
opportunity to shoot a commercial with your product.
Support vehicles will have your logo’s and web sites
displayed. Sponsorships in whole or in part will be tax
deductable. Working closely with the Canadian Diabetes
Association and associations in each country I will be
riding in
Enables me to issue receipts for products and some
services provided by you and/or your company.

9.  Good day
Since Mike completed his first ride across Canada
during one of the coldest winters on record VIA a
motor bike all funds designated to diabetes. His
website and videos are getting phenomenal hits
daily!
Picking a time of year that no self respecting rider
would consider riding, that is Mike's signature as
the CRAZY CANUCK pushing the limits of the
machine and the rider. This is real, no stunt people
and what you see is what you get! We are looking
to document the entire event as we we ride.

10. 
Mike is very insistent on what ever money is
raised during the ride be donated to the diabetes
research We feel that the media and product
providers would be able to front costs in exchange
for promotion and marketing and publication
rights. We are in need of funds to make this run
again… We are looking to the people who would
benefit the most from this event for support!
What we are is a method for many companies to
advertise in a highly visible media event, weather
it be bikes, clothing, boots or signage on support
vehicles as well as mentions and promotions
through the media

11.  We are looking to companies and media markets
capable of supporting Mikes ride for diabetes, with the
wealth and ability to support an event of this
magnitude. What I am asking is would you be willing
to go the next step and help support in exchange for
exclusive access to the event and his story?
Mike is a very flavourful person who if it required, he
would climb into the Octagon with an Extreme Fighter
and go a few rounds. Like Mike would say,” I’ll be
damned sure to get a few good licks in!” He is small
feisty and ready to rock at a moments notice. He is a
truck driver who posts driver safety and videos on his
Face Book and Website. His past is as flavourful as his
present, people person with an attitude, reality at its
best! Out spoken and straight forward, blue collar as
they come!!! A touch of Red Neck to round him off!

12.  Radical Roads
 Global Morning Halifax
 Red Deer Advocate
 Pictou Advocate
 The first ride video
 Thank You for taking the time
 Michael Cole
 michaeljcole2006@hotmail.com