4. How can a plate of cheese and broccoli be
the key to a shift in customer behavior?
5. DAIRY PRODUCTS SENTIMENT BY CONSUMER MINDSET
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
A mother A cook A woman with
a condition
A healthy
woman
A fit woman A woman on a
diet
Net Sentiment
Cheese
Milk
Yogurt
People feel differently about cheese in
different contexts – MICRO SEGMENTATION
6. MODERN MARKETING
…for the first time…you can
actually get to markets that
you never could before.
Mark Addicks, CMO, General Mills
14. Kraft used this insight build a $200m new
beverage brand in three years?
http://www.chicagonow.com/marketing-strategist/2013/02/krafts-breakthrough-innovation-with-mio-marketing-to-millennials/