Somerset, NJ - Joe Frazier, Olympic and former World Heavy Weight Champion, isn’t about to let any thing slow him down – including hearing loss. The 65-year-old boxing icon recently upgraded his hearing solutions to Oticon Dual.

1. Heavy Weight Champion Smokin’ Joe Frazier
says Oticon Dual is a Knock-out
Somerset, NJ – Joe Frazier, Olympic and
former World Heavy Weight Champion, isn‟t
about to let any thing slow him down –
including hearing loss. The 65-year-old boxing
icon recently upgraded his hearing solutions to
Oticon Dual. The sleek, state-of-the-art hearing
devices proved a good match for the busy
boxing entrepreneur and charitable foundation
founder, who continues to skillfully bob and
weave his way through days full of community,
business and social engagements.
Frazier is the newest in a growing list of celebrities who are up-
trading to Dual, a new high tech hearing device that offers a
unique synergy of high performance technology and aesthetic
appeal. Designed inside and out to deliver spatial sound and
wireless connectivity in a sleek, small shell, Dual solves the
“beauty or brains” dilemma that has long challenged hearing care
professionals, and frustrated individuals with hearing loss looking
for ideal solutions. For “Smokin‟ Joe” Frazier, who pulls no
punches, the bottom line has always been a hearing solution that
delivers superior sound quality.
“When I work with the young boxing hopefuls, I need to be able
to hold up my end of the conversation,” states Frazier. “The noise
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(888) 539-5908

2. in the gym can create problems for me. Hearing clearly in social
and business situations is also important to me. Dual‟s excellent
sound quality gives me the fighting edge I need.”
Oticon Vice President of Marketing Gordon Wilson met with
Frazier in his adopted hometown of Philadelphia to talk about his
experiences with Dual. “True to his reputation, Mr. Frazier is a
person who doesn‟t pull any punches,” states Wilson. “As an
experienced hearing device user, he had very clear requirements
for his upgraded hearing device but he also wanted style and a
discreet look. Dual offers him the performance he needs and the
stylish, modern design he wants.”
Known for his dapper appearance and personal charisma in and
out of the ring, Frazier praises Dual for enabling him to zero in on
the softer, high pitched voices of his female fans. “Hearing the
ladies at social gatherings was a problem for me,” notes Frasier.
“Now I can join in the conversations without struggling to
understand what is being said.” Frasier plans to recommend Dual
to his friends who can also use a hearing boost. “If you can‟t
hear, you can‟t stay in the match,” he says.
Wilson noted that “Smokin‟ Joe” is an excellent endorsement for
Dual‟s ability to deliver sound quality unmatched by any other
hearing device. “At age 65, Mr. Frazier is a commanding figure
who clearly wouldn‟t be satisfied with any „light weight‟ solution,”
notes Wilson. “He expects a lot of himself and his hearing
solutions need to measure up to the demands of his busy
lifestyle.”
Purtone Hearing Center
(888) 539-5908

3. For more information about Oticon, visit
http://www.oticonusa.com or the Oticon web channel on
Audiology Online. Oticon Dual is available through PurTone
Hearing Aid Centers in Arizona. Visit
http://www.ArizonaHears.com to learn more or call 1-888-614-
HEAR (4327).
Purtone Hearing Center
(888) 539-5908