There are many firms that offer speechwriting for senior company executives. Other firms offer coaching to executives to help them effectively deliver a speech. Few firms offer both in an integrated manner, focused on the individual’s personality. This small, but unique firm needed a new name and brand identity, as well as a complete stationery package and web site. This case study describes the brand identity we created for TruNote.

1. methodbranding.com
TruNote
Striking th e r i g h t n ote for a s ma ll f i r m
Capabilities applied
Brand audit
Brand strategy
Brand naming
Brand identity design
Brand implementation
Launch date
2008
Sector
Professional services
Situation
There are many firms that offer speechwriting for senior company
executives. Other firms offer coaching to executives to help them
effectively deliver a speech. Few firms offer both in an integrated
manner, focused on the individual’s personality. This small, but
unique firm needed a new name and brand identity, as well as a
complete stationery package and web site.

2. 366 Adelaide Street West
Suite 207
Toronto, Ontario
Canada M5V 1R9
© Method Branding, 2014
info@methodbranding.com
416.597.1114 tel
416.596.0807 fax
Actions
After establishing the firm’s brand positioning and attributes, the
name and brand identity were created. The name TruNote alludes
to the results of the firm’s process: developing their clients’
“authentic voice.” A stationery package and new web site were
developed, as well as a personalized speech portfolio case, which
is given to the firm’s clients.
Results
The branding exercise has given TruNote their voice, enabling
them to grow their business and reputation.