PUBLIC RELATIONS CRISIS @
@> A reporter by the name of Nina Hobson goes
undercover to reveal the problems with policing
in Britain and ﬁnds the Leicester Police
Department plagued by sexism, administrative
corruption, and negligence at all levels.
(9 Ofﬁcers are seen engaging in:
° Chauvinistic and sexist activities/ conversation
° Dismissing or picking and choosing which cases and
calls they will tend to
° And having a difficult time dealing with the copious
amounts of paperwork required to charge criminals.
Objectives in this case:
@> Recover the dignity and authority of
the Police Department in the eyes of
' Reform the officers dealings or
encourage steps towards doing so.
° Make it known that an investigation of the
events and activities depicted in
Hobson's report will follow in order to
discipline the offending officers on a case
by case basis.
63 The general public. Maybe more
specifically, those aware of the issues of
policing addressed by Hobson either
through her report or via some other
channel of communication.
@> Use of high ranking ofﬁcers' credibility is
crucial to regaining the public's trust as
well as the police department's dignity
(9 A press release indicating that the issues
described by Hobson's report are under
° Indicate that the officers who engaged in
unacceptable behavior face disciplinary action.
These were the “bad apples” of the bunch.
° The report also indicates that there are a portion
of ofﬁcers who take their work seriously and carry
it out with pride. Indicate that these types of
officers outnumber those whose behavior is
unacceptable and that the report did not indicate
Tactics (cont. )
@ Some suggestions for action:
° The police department needs to address the
administrative issues that allow such things to
° A concerted effort needs to be made to
reform the way police work is carried on, in
such a way that the public will realize a new
kind of police presence and recognize a shift
towards public service rather than simply
working to fill a quota, or “target” as it was
called in the report.
Tactics (cont. )
@ More suggestions for action (this time
for the public):
° The public might also be encouraged to ﬁle
reports against ofﬁcers that they've had bad
experiences with in the past.
Such as ofﬁcers abusing their authority,
harassing citizens, failing to respond to
emergency calls in a timely manner, etc.