With so many people jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it. If you’re planning to start a business blog, ask yourself these questions before you take the final plunge.

1. Starting A Business Blog?
7 Questions To Ask Before You Commit

2. By Priya Florence Shah
BlogBrandz Business Blog Consulting
www.blogbrandz.com

3. 1. Do you really need a blog?
•Commitment
•Passion for Writing
•Business Objectives
•Advertising, SEO, Newsletters

4. 2. Whom do you want to
reach with your blog?
•Internet Users
•Blog Readers
•Search Engine Users
•Social Media Users
•Mobile Customers

5. 3. What do you want to
achieve with your blog?
•Increase visibility and search rankings
•Brand your self, products, services, company
•Build a community and network
•Expand your reach and influence
•Establish your credibility as an expert
•Put a human face on your business
•Reach out to potential customers and
stakeholders

6. 4. How much time can you
spend on your blog?
•Researching Information
•Writing Posts
•Editing Posts
•Repurposing Content
•Marketing your Blog

7. 5. What blogging platform will
serve your needs best?
•Plan before you start blogging
•Stick to one URL
•Moving URLs results in losing your search
listings
•You will lose readers and subscribers
•Use Wordpress.org as your blog platform

8. 6. How do you plan to
promote your blog?
•Plan your marketing strategy
•How much time will it take?
•What methods do you want to include?
•Outsource your blog promotion

9. 7. How will you measure the
success of your blog?
•Which metrics matter to you?
•Track traffic (Google Analytics)
•Track mentions
•Estimate an increase in sales or leads

10. How to Blog 101 Email
Course
www.how2blog.me