Global brand implementation specialists Principle Group provided a range of services for Arsenal as part of their stadium enhancement programme.
http://www.principleglobal.com
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Principle Group Enhance Arsenal
1. The Arsenalisation of Emirates Stadium
Club Level
Right on the ball...
As part of the overall stadium enhancement programme, the Arsenal Board of Directors
approved investment into a major redevelopment of Club Level, a tier of 7,000 premium seats.
Principle supplied a wide range of products including wall coverings, door graphics, upholstered
fabrics, Corian back bars, enamelled badges, profile cut text, decorative glazing and even
decorated ceiling tiles.
Club Level visitors can now enjoy three luxurious restaurants, a stylish new lounge and a sports
bar.
The project, which helps to ensure that the Emirates Stadium remains a world-class sporting
venue, was turned around within a mere five weeks. (We even got to say ‘Hello’ to Arsene
Wenger whilst on site!)