Pranav

142
-1

Published on

enviornment

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
142
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pranav

  1. 1. Sustainable Development…. Threat or Opportunity Paper Working GroupDavid Refkin PPPC International Pulp WeekDirector, Sustainable Development MontrealTime Inc. May 8, 2007
  2. 2. Time Warner -World’s Largest Entertainment Company $44 Billion in Revenues• Warner Brothers• Time Warner Cable• AOL• Networks: HBO/CNN/Turner• Time Inc. 2
  3. 3. Time Inc. World’s Largest Magazine Publisher• 20% of all magazine advertising revenues• 130+ titles• Revenue: $5.5B• Adjusted operating income: $1.2B• Largest UK publisher• Major titles: Time Fortune People Real Simple Sports Illustrated Money Entertainment Weekly 3
  4. 4. Time Inc. Paper Purchasing• Approximately 550,000 tons of paper purchased annually from 53 mills: • 26 in United States • 13 from Finland• Primary grade coated groundwood • Ultra -light weights …28#, 30#, 34#, 38#• Primary wood baskets impacting Time Inc. • U.S. • Finland -- Maine • Scotland -- Wisconsin • Russia -- Minnesota • Canada - Eastern &Western -- Quebec -- British Columbia 4
  5. 5. Environment…Sustainability: An Evolution Old New• Stewardship • Sustainable Development• Enviro, Health & • Transparency, Candor Safety Dept. • A Never-Ending Journey• Regulation/Costs • Seizing Opportunities• Managing Threats 5
  6. 6. Sustainable DevelopmentBalancing the Needs of the Triple Bottom Line: Economic Growth Corporate Social Responsibility (CSR) Environmental Sustainability Risk Management Protecting our brands Promoting Positive Change Environmental Social Responsibility - “From Russia …with Transparency” Partnering with like-minded companies and solution oriented companies Revenue Opportunity Enhance bottom line Advertisers Retailers 6
  7. 7. Discussion Points• Where We Are• Strategic Issues• Future Challenges 7
  8. 8. 8
  9. 9. Where We Are:Forestry: • Approximately 70% of fiber meets CSF plan • Up from 25% in 2002 • Loggers and non-industrial landowners now part of the solution • Key state/county lands certified • Close partnerships with paper/pulp suppliers • Paul DeLong - Wisconsin State Forester critical partner • Sandy Brawders - Master Logger developed and expanded • Canadian pulp and paper suppliers have played a positive role 9
  10. 10. From Russia … with Transparency• Goal: Increase acceptability of Russian wood by enhancing transparency regarding CSR and environmental issues along the entire supply chain• Partners: • Axel Springer - largest German newspaper publisher • Random House (UK) - leading consumer book publisher • Time Inc. • Stora Enso - global forest products company based in Nordic countries • Russkiy Les - Stora Enso owned logging company in Tikhvin region • Schujules - privately owned Russian sawmill/logging company • Transparency International - global NGO who promotes corruption-free practices for countries and companies• Issues: • Health & Safety • Illegal Logging • Corruption• Successful Press Event in December, 2006• Model Sustainable Forest suppliers developed 10
  11. 11. Where We Are:Recycling: • Launch of Re-Mix to promote magazine and catalog recovery • Boston • Milwaukee • PG County/DC Metro • Portland • Partnership with Verso Paper & National Recycling Coalition • Ties into carbon reduction strategy - • Methane 23x’s CO2 • MPA now promoting “Please Recycle” 11
  12. 12. Our Carbon Footprint: TIME and IN STYLE 12
  13. 13. Measuring Our Carbon Footprint• Measure the net greenhouse gas emissions of the entire product chain for magazine production• Life cycle analysis: • Forestry • Printing • Pulping & Bleaching • Distribution • Paper-Making • Disposal• Partners are: Time Inc., StoraEnso, Canfor, The Home Depot, University of Wisconsin, and The Heinz Center for Science, Economics & the Environment• Start date: May 2001• Heinz Center to serve as NGO advisor - Dr. Tony Janetos• Dr. Tom Gower, University of Wisconsin, to perform the LCA• TIME and IN STYLE basis of study. 13
  14. 14. Major Results• Time Magazine • 0.32 t C (1.17t CO2 eq.) per t magazine• In Style Magazine • 0.30 t C (1.11t CO2 eq.) per t magazine• Dimensional Lumber • 0.22 t C (0.83t CO2 eq.) per t of lumber 14
  15. 15. Major Results: Time Magazine• Forest management and harvesting: 2%• Transport of material to pulp and paper mills: 8%• Pulp and paper mill emissions: 61% (Energy from Wisconsin Power Provider)• Transportation of paper to printers: 1%• Printing: 4%• Transportation and distribution of magazines: 8%• Final fate (Recycling/Landfill): 16% 15
  16. 16. Paper Working Group Organized by Metafore - Formed October 2003 Promote availability of environmentally preferable paperFounding Companies: Staples Time Inc. McDonald’s Starbucks Hewlett-Packard Toyota Kinko’s Nike Bank of America Norm Thompson CenveoEarly Adopter Companies: RR Donnelley Hearst L.L. Bean QuadGraphics JC Penney Office Depot Quebecor Federal Express REI Wal-MartProduct: EPAT - Environmental Paper Assessment Tool 16
  17. 17. Where Have We Been:Paper Working Group • EPAT version 1 completed and operational but … Issues do remain • A fact-based tool to evaluate paper suppliers’ environmental performance 17
  18. 18. Strategic IssuesForestryIn Canada and parts of the U.S., • Certification nearing practical limits (with exceptions) • Chain-of-Custody being implemented • Focus moving towards Boreal, developing countriesRecycling • Recycling rates in North America way behind Europe • Recycling in need of re-branding and marketing effort • Connection with climate change and resource utilization needs more emphasis 18
  19. 19. Reduce Greenhouse Gas EmissionsNational SecurityMoral Issue 19
  20. 20. Reduce Greenhouse Gas EmissionsFinancial SavingsFuture Generations 20
  21. 21. Realities of Climate Change• CO2 Concentrations up from 280 to 380 PPM• Heading to 450-550 PPM at a minimum• IPCC Reports confirm human activity/burning of fossil fuels is the cause• Significant impacts will be felt: • Drought, crop failures • Tropical diseases move north • Flooding due to higher sea levels and heavier rain storms • Greenland? Antarctica? • Water supply 21
  22. 22. Realities of Climate Change• Adaptation a Major Issue • Alaska/Northern Canada • Florida • Southwest • Central Africa • Northern Europe• Mitigation • Movement away from fossil fuels, especially coal • Energy efficiency • Lifestyle changes • Carbon tax/cap and trade • China • India 22
  23. 23. Reduce Greenhouse Gas Emissions• Target by 2012 • 2004 Base 20% • 2000 Base 25% Reduction in Greenhouse • 1996 Base 30% Gas Emissions• Impacts from full supply chain measured including power providers• Energy efficiency• Energy Mix (Renewable)• Carbon Offsets• Source Reduction• Distribution 23
  24. 24. Strategic IssuesClimate Change • The issue has become a leading subject with an ever increasing amount of media coverage • #1 issue among Canadians • Extremely important issue in the U.K. • Global Cap & Trade System increasingly likely by 2010 or 2012 at the latest • U.S. policy shifts now being driven by states • Increasingly, business is looking for clarity and committing to be part of the solution 24
  25. 25. Future Strategy• Continue to “Do the Deeds” • Recycling • Expand ReMix to NYC • Promote sustainable forestry • Improve carbon footprint • Work with like-minded companies 25
  26. 26. Future StrategyForestry • New Brunswick Biodiversity Project • Study impact of harvesting in Acadian and Hemi-Boreal forests on song birds and woodpeckers • Launched April 26, 2007 • Partners: • UPM • Time Inc. • University of Moncton • Bird Studies Canada • New Brunswick DNR • Nature Conservancy-Canada • Continue to encourage certification • U.S. forestlands • Southern forests • Monitor certification schemes, encourage improvements • Wood as a carbon neutral fuel source 26
  27. 27. U.S. Paper Recovery• 2005 U.S. recovery rate: 51.5%• Western Europe recovery rate: 70–75%• Vancouver recovery rate: 70%• As a GHG Methane is 23x’s CO2 27
  28. 28. U.S. Paper Recovery Goals• 2010: 60% Recovery Rate• 2016: 70% Recovery Rate 28
  29. 29. Leadership companies useSustainable Development as amarketing strategy. 29
  30. 30. “A Corporate-wide commitment to work with ourcustomers to meet environmental challenges” Jeff Immelt 30
  31. 31. 31
  32. 32. Future StrategyAdvertisers: • Selling their products as environmentally preferable • Desire to partner with like-minded companies • Consistency in messaging • Large advertisers are sustainability leaders: • Toyota • HP • Honda • Nike • Ford • Unilever • Bank of America • Dell 32
  33. 33. Sustainability StrategyChallenges and opportunities abound: Questions about industry practices will continue Climate change is now THE issue Companies will carefully market themselves as sustainableHow you strategically take on thesechallenges/opportunities may decide theeconomic sustainability of your company 33
  34. 34. 34

×