@t PLATAFOR.MA we create digital businesses. We connect the best ideas with the best people to create digital strategies, we process them in our digital ecosystem and we launch into the market new businesses that challenge the status quo. That is our formula and we use it for our enterprises as well as yours.

2. .Know How
Creating Digital Businesses
At PLATAFOR.MA we create digital businesses.
We connect the best ideas with the best people to create
digital strategies, we process them in our digital ecosystem
and we launch into the market new businesses that
challenge the status quo. That is our formula and we use it
for our enterprises as well as yours.
DIGITAL BUSINESSES DIGITAL ADVERTISING
Innovation and Creativity Framework Advertising has a New Ecosystem
CONTENT MOBILE
Context is King The Third Screen
MARKETPLACE TECHNOLOGY
The Internet is a Transaction Medium The Net is a Living Organism

3. .Digital Businesses
Innovation and Creativity Framework DIGITAL BUSINESSES
CONTENT
MARKETPLACE
At PLATAFOR.MA we connect and collaborate with the industry’s best people
and companies to develop new business models in digital media. Following our DIGITAL ADVERTISING
innovation and creativity philosophy we build and operate our businesses
according to the market’s needs and to Internet industry’s standards. We have MOBILE
developed our own framework to run digital businesses. TECHNOLOGY
Innovation and Creativity Framework

4. .Content
Context is King DIGITAL BUSINESSES
CONTENT
MARKETPLACE
At PLATAFOR.MA we have broad experience and knowledge in the fields
of content and information for digital media. This allows us to create DIGITAL ADVERTISING
audiences based on people’s needs, as well as offer 360º services in MOBILE
strategy development and content creation.
TECHNOLOGY
Internet + Content + Audience + Advertiser = Digital business

5. .MarketPlace
The Internet is a Transaction Medium DIGITAL BUSINESSES
CONTENT
There are many successful cases where transactions are used as a way to
monetize a digital service. PLATAFOR.MA has the experience and the tools to MARKETPLACE
help you transform your traditional business into a marketplace and then into a DIGITAL ADVERTISING
digital business.
MOBILE
Internet + Supply + Demand = Digital Business
TECHNOLOGY

6. .Digital Advertising
Advertising has a New Ecosystem DIGITAL BUSINESSES
CONTENT
At PLATAFOR.MA we understand the challenge of this new digital wave due to MARKETPLACE
the fact that we have collaborated in the making of this new advertising
DIGITAL ADVERTISING
ecosystem in Latin America. We have the ability to connect and collaborate
with all the players of this new landscape and build profitable businesses based MOBILE
on digital advertising.
TECHNOLOGY
Content + Transaction = Audience >> Audience + Advertisers = Digital Business

7. .Mobile
The Third Screen DIGITAL BUSINESSES
CONTENT
PLATAFOR.MA has a broad experience in mobile businesses and has established MARKETPLACE
relationships with mobile operators and mobile service integrators all across
the region. This way, we can offer our clients the possibility of creating DIGITAL ADVERTISING
businesses based on mobile technologies that converge in the web with MOBILE
services, information, applications, mobility, connectivity in any place and at any
time. TECHNOLOGY
Content + SMS + Mobile Browsing + Mobile Video Streaming = Digital Business

8. .Technology
The Net is a living Organism DIGITAL BUSINESSES
CONTENT
At PLATAFOR.MA we differentiate our market strategies with code and MARKETPLACE
infrastructure. We offer solutions according to our clients and their business
DIGITAL ADVERTISING
reality, using emerging digital technologies and ensuring their availability,
scalability and cost optimization. MOBILE
TECHNOLOGY
Code + Infrastructure = Digital Businesses

9. .About Us
PLATAFOR.MA is digital
We are a result of the connection, collaboration and experience in three key fields in the
development of digital businesses: management/business + product/design + technology.
RICARDO POMBO JUAN FELIPE CASTAÑO JUAN CARLOS AGUDELO
pombo@platafor.ma juanfelipe@platafor.ma juancarlos@platafor.ma
Management / Business + Product / Design + Technology

10. .About Us
PLATAFOR.MA is digital
Ricardo is one of the leaders and pioneers of the Internet industry
in Colombia. He managed the New Media and Classified Ads
Department in Casa Editorial El Tiempo for more than 13 years. In
collaboration with a visionary leader and an interdisciplinary staff,
he created 18 Internet web sites, a profitable business unit and he
succeeded in positioning Casa Editorial El Tiempo as the leading
company in Colombia’s digital market.
Ricardo connects and collaborates with PLATAFOR.MA with his
vast experience in management, business development, creation
of alliances and business plans and his ability to define strategic
guidelines aimed at building market position of new projects and
mature businesses.
RICARDO POMBO
pombo@platafor.ma
http://co.linkedin.com/in/ricardopombo

11. .About Us
PLATAFOR.MA is digital
Juan Felipe’s career has been 100% digital and includes
experience in managing mobile companies and developing on line
businesses. As a Content VP / GM of Colombia and Ecuador in
CycleLogic Mobile Solutions, he developed content businesses
and platforms for most mobile operators in Latin America in more
than 12 countries, leading a team of over 80 people. In his last
job as Information Portal Manager, he led the construction of the
online and mobile content ecosystem and digital audiences for
Casa Editorial El Tiempo, positioning the 8 websites as market
leaders in Colombia.
Juan Felipe connects and collaborates with PLATAFOR.MA in the
way he envisions the web, his innovative spirit, his ability to
generate new businesses based on the development of product/
JUAN FELIPE CASTAÑO concept, content, brand, audiences, and transactions in mobile
juanfelipe@platafor.ma and online platforms.
http://co.linkedin.com/in/maqroll

12. .About Us
PLATAFOR.MA is digital
Juan Carlos has a vast experience in the information technology
and telecommunication industries. He worked for more than 16
years in the technology department of Casa Editorial El Tiempo
leading the transformation of the multimedia content generation
process, as well as the classified ads process. He offered
technological support to advertising, distribution, circulation and
production of print media. Furthermore, as Operation and
Technology Manager for new media, he built, managed and led
the development, architecture and technological evolution of the
digital businesses created by that business unit.
Juan Carlos connects and collaborates with PLATAFOR.MA with
his experience, his vision and understanding of businesses to
transform them into technological solutions. His wide IT
JUAN CARLOS AGUDELO knowledge enables him to put into play high performance
juancarlos@platafor.ma platforms, optimizing costs and using state of the art technology.
http://co.linkedin.com/in/glider68

13. At PLATAFOR.MA we Connect and Collaborate to develop digital businesses.
Communicate and Connect with us @
conectese@platafor.ma
connectandcollaborate.com
twitter.com/plataf0rma
facebook.com/plataf0rma
flickr.com/plataf0rma
linkedin.com/companies/platafor.ma