Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Senior brand activation strategist at Brand Union Paris
Industry
Advertising / Marketing / PR
Website
http://www.landor.com
About
People don't buy products anymore, they buy experiences...
My job is to make them live the experience they would never expect to live but that they were waiting for without knowing it... These experiences happen before, during and after a purchase, they encompass the design strategy, the activation strategy and the communication strategy.
Let's say it's like creating the perfect wedding proposal: find a place, find a date, deliver the unexpected, and create engagement
- Presentations
- Documents
- Infographics
Tendances des rapports annuels 2015 VERBE
Verbe - Publicis Consultants
•
8 years ago
Cultures de marques
QualiQuanti et Brand Content Institute
•
13 years ago
Brand culture
QualiQuanti et Brand Content Institute
•
13 years ago
Les innovations issues de l'économie collaborative et sociale qui peuvent changer le monde
nous sommes vivants
•
8 years ago
Brand content et voyage. Veille sur des campagnes de communication inspirantes
nous sommes vivants
•
9 years ago
Le Labo des Contenus - LEON Travel & Tourism
LEON Travel & Tourism
•
11 years ago
PRADA Marketing strategy
Olya Dyachuk
•
11 years ago
Tendances Web Design 2015
Philippe Rondepierre
•
9 years ago
5 tendances en Marketing Digital pour 2015
NiceToMeetYou
•
9 years ago
App Store Optimization : boostez votre appli mobile sur les stores
Virginie Clève - largow ☕️
•
9 years ago
Growth Hacker le Social Media - Growth Hacking Paris 10
Virginie Clève - largow ☕️
•
9 years ago